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5 Ways the Right Domain Name and Web Design can Boost Your Online Presence

4 min read

In the digital world where every brand needs to have an online presence in order to maximize its marketing, sales, and growth potential, you can’t afford to fall behind.

Modern customers are constantly searching the web for amazing brands, products, and services, and even if you own a brick-and-mortar company, they will still try to find you online before deciding to pay you a visit.

All of this means that you need to work with a reliable web design company to build an optimized, beautiful website that will rank high and appeal to your target demographic.

Your goal should be to maximize the user’s experience in every way, and that means choosing a web development company that can make navigation a breeze, optimize your site for mobile devices, and tend to all technical aspects that will boost your online presence.

You also need to choose the right domain name for your site in order to drive traffic, personalize the user experience, and boost SEO.

Today, we’re going to talk about the five ways you can improve your online presence with the right domain name and web design.

Improving website loading speed

Great web design is not just about building beautiful websites that capture the eye or tell a story, it’s about optimizing the site for stellar performance across the board. The performance of your website will play a major role in UX and how Google chooses to rank you in the relevant search results.

You see, Google’s priority is to provide the best possible user experience to everyone, and a big part of that is making sure that the site can load properly and quickly, and that it offers easy and seamless navigation.

In a nutshell, Google doesn’t want the user to get confused, or wait around for any website to load. This is also why good web design will focus heavily on optimizing the site for mobile devices, as Google now prioritizes mobile-friendly sites because of the prevalent use of handheld devices and how modern users prefer to consume online content on the go.

Optimizing the site for stellar UX

If you want to rank higher, build brand trust and authority, boost conversions and generate leads, and just about achieve any other goal in the digital world, you have to design your website around user experience.

UX is the foundational pillar of good web design, and even your choice of domain name can have an effect on UX in the long run, but more on that in a moment.

For now, it’s important to note that your designers need to follow the best practices in the industry and complement their design choices with your customer research.

Every business is unique and has a unique brand identity that you should weave into the design, but you also need to create a seamless customer journey on your site in order to lead visitors towards positive outcomes.

Humanizing and personalizing your website

One of the most important elements of a winning online presence is, of course, personalization. To personalize and humanize your website means to create more meaningful relationships with your customers and visitors, it means to boost brand recognition and trust, and to rank higher through better UX across the board. That’s why it’s so important to weave personalization into the design, but also to personalize your domain name.

If you’re running a personal brand, then it’s even more important to choose a great personal domain with a TLD extension that will give your brand and your image that human look and feel, instead of a corporate vibe.

This is a great way to promote your company and attract new leads with a more humanized digital presence, while your competitors continue struggling with their overly corporate brand image.

Elevating website security

Website security is another vital component of web design, but it will also depend on where you get your domain name. One of your top priorities should be to prevent data leaks and to build brand trust through stellar website security, especially if you’re handling sensitive customer data.

To that end, make sure to implement the leading security features and display your trust badges on your landing pages. What’s more, take your time to research the top domain name providers and the kind of security they offer to the businesses they work with – choose only reputable providers with a proven track record.

Boosting SEO with the right domain and hosting plan

Last but not least, keep in mind that choosing the right domain name and the right hosting plan can have a positive impact on your SEO. Aside from investing in great modern web design for your site, make sure to choose a cloud hosting plan to enjoy stellar security and get a decentralized network of servers that will help your website load quickly anywhere in the world.

This will help Google rank you higher because there’ll be no delay, and the top-level domain name extension will improve your trust factor to boot.

Over to you

Your choices when it comes to web design and your domain name can have a big impact on your online presence as a whole. With that in mind, make sure to use these tips to build a powerful brand in the competitive online world, and drive new business your way.

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