CRM for Start-Ups: 3 Ways It Can Help You in the Post-Pandemic World
Customer relationship management is what we mean when we say CRM. Customer service management refers to building and maintaining relations with past, existing, and potential customers. It is a way strategy designed to improve customer service, output, profitability, and lower costs.
Covid 19 pandemic has proved to be the most challenging times. Many businesses and organizations have suffered to their toes during these hard times. When things are getting back on track, you will need some excellent strategies to land yourself in the competitive business world.
Challenges are an inevitable part of business life. However, a business must pave its path through the financial aid operational challenges.
In this cut-throat competition, you will require something that helps you with your tasks and stay updated.
CRM software has been proving to be the best solution in these post-pandemic times. It will help you search for new potential customers, keep them updated by providing prospect information such that it enhances your relationship with them. Also, it can help you grow your business from scratch.
Moreover, you can think through the development of your own CRM as a business project.
However, CRM not only hails the features mentioned above but also includes:
- Sales pipeline management
- Two-way sync with various other applications.
- Workflow automation
- Automatic data entry
- From the operational prospect, a CRM must also have the following features
- Marketing strategy component
- Campaign management
- Sales automation
- Sales forecasting
- Modification feature.
These features will help you customize CRM according to your business requirements. They also allow you to function in uncharted territories.
The simplicity of a CRM is among the prerequisites that you should expect.
A user-friendly interface, self-learning features, easy to use and access information, and simplicity of the tool help the user function with the minimum training requirement. CRM helps you monitor your sales to increase your revenue; its automatic data entry feature saves you precious time.
Apart from this, customer relationship management also aids your start-up to make money, save time, reduce cost, and most of all, generate the customer base for potential customers.
Why Is a CRM Essential for Startups and How Can They Benefit?
Because start-ups do not initially have enough back up to establish an IT department of their own, the features of CRM must also include an excellent customer service team. Such that all the technical issues can be resolved quickly, without any wastage of time.
Start-ups usually do not have a financially backed background; thus, customer relationship management’s affordability is a significant component while deciding to choose one.
There are plenty of benefits of adopting CRM for management, such as:
- Increase collaborations
- Increase transparency
- Helps in keeping things organized
- Improve productivity
- Increase efficiency
- raises revenue and increases profit
- Ensures lesser dependency
Collaborations make it easy to access important information. Along with this, for any business, teamwork plays a significant role. It gives you access to various customer details, deals, projects that others are working on, takes that are assigned. It helps to build a two-way relationship and increase efficiency.
Along with this, it also helps to distribute workload evenly to improve productivity.
Transparency plays a vital role in business communication. By Centralizing the customer database, you can easily transcend department and team functions. Moreover, it makes information available from all communication channels.
When your information gets channelized to flow through the same source, everything seems to be more organized. Customer relationship management application helps to monitor the sales process, marketing strategy, business operations, customer interactions, and improve service and support.
It helps to keep things organized in one place and assign tasks such that the Transparency and functioning of the organization improve.
A business needs to identify success prospects, and keep a constant track of exploring new sales opportunities, keep an eye on existing sales. Once all the tasks are centralized and channelized to one source, the probability of error reduces; along with this, the need for one to one interaction in person also slims down. Thus it helps to increase the overall productivity of the organization.
By keeping track of your activities, the customer relationship management application helps to compile details of customers’ history of purchase, notifies when and from whom the following is required. It makes the workflow smooth and increases the efficiency of work.
With the improvement in functionality and establishing excellent relations with potential, you can increase the prospect of revenue earning. It will help you raise your sales and increase the chances of acquiring new sales opportunities. Thus it also allows you to increase your income.
The CRM helps you to track your activities and, in a way, saves you valuable time and resources. It helps to improve sales conversion rate and its analytics skills track your strategies over the business cycle. Hence this increases profit by lowering your cost by employing fewer resources.
It’s all in one feature, makes you lower your dependencies on other sources of information. It also helps your employees to function independently by utilizing their energy focus on unique sources instead of scrolling through different tabs.
Along with the features mentioned above, a CRM tool should also equip with some of the standard features that can benefit you.
Sales forecasting is as important as actual sales. This feature will help you streamline your actions to the appropriate strategies required and help you focus on a specific customer group to generate better results. Forecasting helps you to automate the probability of deals and include metrics on sales.
Tracing past, present, and future actions gives a way to identify select sales channels, automate sales, and use your resources to build a profitable sales position. By automating your activities, the workload shares evenly, and strategies develop appropriately.
For a business to function smoothly, a report analysis is an important task. It entitles essential information about customer requirements, pipelines sales plan, and tracks your sales activity. Along with this keeping, track of follow-up email, meeting schedule, deals, and more, is also essential.
A CRM is known for its management of customer contact details. You can have various sources from which you can discover customer details such as company website, social media, purchase history, phone, chats, etc. Thus the managing contact database feature stands to the highlight of customer relationship management applications.
Top 5 CRMs for Start-Ups
Now, since we are well versed with the concept of CRM application and its various elements and features, it’s time to give you some information on the top five best CRMs that can help you build and develop your start-up.
Features – lets you converse in any messenger which is essential for startups.
- Integrates with WhatsApp and WhatsApp for Business
- The world’s first messaging-powered CRM
- Important integration with other social application such as Google sheets, Facebook, etc
- 14 days of the free trial
2. Agile CRM
Features – targets explicitly on start-ups
- Document attaching ability
- Automates your follow-ups
- Integrates with various other platforms
- Free version for up to 10 users
3. Hubspot CRM
Features – focus entirely on start-ups
- Integration with other social application such as Microsoft Office and G suit
- Improve project management
- Tracking sales process and customer interactions
- 90 percent discount offer for start-ups program
Features – start-up friendly interface.
- Data entry tracking
- Customer activities tracking
- Sales processing and smart sales identification
- Integration with other social application such as Microsoft Office, google tools, and G suit
- Eye pleasing sales pipeline features
- 14 days of the free trial
5. Zoho CRM
Features – user-friendly, start-up targeting interface
- Customizable module
- Workflow management and sales processing
- Integration with other social media applications such as Google +, Facebook, Twitter.
- Free CRM up-to 3 users
- A free trial is available for the enterprise version.
So now, the above information can be helpful for your start-up plans. CRM will prove to be a one-shot solution for all your strategies and operations.