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10 Great E-commerce Website Examples

8 min read

E-commerce is defined as the buying and selling of goods and services online over the internet. Research shows that consumers spend more than $700 billion on different online stores, and the figure is bound to increase every year.

This is why there’s a need to prioritize e-commerce websites, especially those that function well and stand out from competitors.

If you are thinking of creating an e-commerce website, this article is for you. Continue reading to find out the different types of e-commerce websites and the factors that you should consider when creating one for your website.

What Is An E-Commerce Website?

An e-commerce website is a platform that allows people to buy and sell both physical and digital goods and services online.

This idea is broken down according to the participants, which are business to business (B2B), business to consumer (B2C), government to business (G2B), business to government (B2G), consumer to consumer (C2C), and consumer to business (C2B).

Another significant benefit of an e-commerce website is the fact that it creates an opportunity for your business to reach a larger customer base.

This is simply because, unlike selling in a physical store where you are bound by location restrictions, selling only places you in a global environment.

Here are some of the benefits of selling online:

  • It offers round-the-clock sales
  • Reduction in inventory costs
  • Scalability
  • Increase in cost savings

In addition, building an e-commerce website has a few requirements, including the following:

  • A domain name for customers to easily identify you
  • SSL certificate for proper data encryption and increased safety
  • Shopping cart to enhance purchase
  • Merchant service accounts for different payment options.

Another important thing to keep in mind while designing your e-commerce website is your target audience. You need to ensure that it’s easy for your customers to purchase on your website, and for this, you need to ensure that the site is adequate for what you sell.

Last but not least, web development costs should be considered carefully to avoid waste and make sure you are within the budget.

Types Of E-commerce Platforms

If you decide to create an e-commerce website, you’ll need to know the different types available, and they include the following:

  • SaaS (Software-as-a-service)
  • Open source
  • Headless commerce


SaaS is used to represent software as a service, and there are different SaaS platforms through which people get to pay a subscription or licensing fee.

Basically, the provider you bought it from will handle the hosting, as well as the maintenance, and you only need to pay for this service.

Open Source

There is open source software like Magento and WooCommerce that gives people access to source code. This is vital because it means that people can customize the platforms easily.

With this, you get to perform as many customizations as possible.

Headless Commerce

Headless commerce allows people to take the storefront of their businesses and separate it from existing e-commerce technology.

This is a vital alternative for websites featuring different content experiences, like using an interactive way to showcase lifestyle products.

What Makes a Great E-Commerce Site: Tips And Examples

1. Mobile-Friendly Layout

Do you know that more than 7.26 billion people own a smartphone, making up 91.08% of the world’s population?

Researches show in the US, retail eCommerce via mobile sales hit $359.32 billion in 2021, an increase of 15.2% over 2020. By 2025, it could double to reach $728.28 billion and account for 44.2% of retail eCommerce sales.

It can be said that in the future, e-commerce on mobile will become more and more prominent. That’s why I emphasize and put “Mobile-friendly layout” as the first and most important thing to make a great e-commerce website.

These two eCommerce websites are well responsive across multiple devices, especially mobile. Customers can still see the menu from the header and scroll down to see more information. The experience on websites and mobile phones remains consistent and similar.

2. Readable And Engaging Content (Content Is King)

Here I mean you should keep everything simple and easy to understand or navigate. People want to scan a website very quickly with the hope to find what they want.

If the fonts used are too small, or there are too many jargons or even spelling mistakes, people leave in a blink of an eye.

Stay succinct, interesting, and fresh with simple language that makes sense to your audience. Keep updating your e-commerce website is a great way to help SEO strategy and engage customers better.

It’s not difficult to make it simple and keep an e-commerce website up-to-date.

Let’s take a look at the two following examples.

The header menu is simple and right-to-the-point with very clear tabs, both in text and icons. Texts used in banners are easy to read because of a good hierarchy with different sizes – bigger and bold for titles, smaller and thin for additional explanations.

Customers will know immediately where to search, where to sign in, or where to find their added items.

Content is also changed regularly by events and exclusive collections. This is human-centric and helps level up the user experience on the website.

3. Eye-Catching And Responsive Images (Visual Is Queen)

People often perceive aesthetically pleasing design as design that’s more usable (Laws of UX Aesthetic-Usability Effect).

Indeed, eye-catching images and illustrations help a website become way more interesting than its text-only counterparts. Also, these images should be responsive across multiple devices to remain the user experience consistent.

It sucks if the images are displayed nicely on desktops but floating messily on mobiles or tablets.

4. Clear Vavigation

An e-commerce website is where people visit and buy something they are looking for. A clunky webpage kills their experience and visitors don’t waste a second stay, they will come to your competitors right away.

To keep visitors staying as long as they can, make sure to have an easy-to-find menu with well-divided categories. Help visitors search and find what they want quickly in a few clicks. The more smoothly the visitor journey is, the higher conversion rates could be.

Let’s take a look at Nike’s website! Nike’s header is very simple and well-categorized into 5 tabs: New & Featured, Men, Women, Kids, and Sale. It covers all kinds of customers’ possible intended searches.

If customers need support, they can easily find the Help section on the upper right together with the sign-up (join us) and sign-in buttons.

Its footer section is easy to scan and follow as well. All information is crunched into smaller sections to help customers to scan and memorize more easily.

5. The Effortless And Safe Shopping Journey

Just like in physical stores, customers want to search and find what they want quickly. They might wander around to find better products in terms of categories, quality, colors, prices, etc.

To create an effortless shopping journey, start by thinking like a customer. Go between the pages as a real customer to understand where they start, what they want, what they will do next, how they pay, etc. It’s not difficult to create such a journey with the following tips:

  • Help users to start searching easily
  • Facilitate different filters such as sorting by pricing (highest to lowest and visa verse), timeline (trendy or most popular, new arrival, sale), or filter by gender, color, materials, etc.
  • Allow users to compare multiple products to see what’s most suitable for them
  • Provide links to or highlight top-selling products
  • Provide store locations (optional) and customer support information
  • Link to shop cart
  • Provide multiple choices of payment methods
  • Secure customer’s personal information

The top business goal of an eCommerce website is to sell as many products as possible, ie. to boost the conversion rate. The top goals of customers are to search and buy products.

If you want to have better sales, your e-commerce website first needs to be convenient and safe for customers to use.

6. Consistent Business Branding

Branding is key for every e-commerce website because it’s a key factor influencing how the e-commerce startup will reach multiple users worldwide.

It is a historic strategy widely used in creating an identity for a business or company, and it’s part of what helps give proper recognition to a brand.

One of the challenges that e-commerce businesses face is creating a good impression for their brand name.

However, it can be easily achieved through good and consistent customer services, competitive pricing, clean and unique selling points, and intelligent marketing.

In addition to creating a brand, e-commerce websites need to take a very careful look to keep business branding consistent. There are many benefits of this approach, and they include the following:

  • Increase in business recognition
  • Customer loyalty
  • Branding is a business asset
  • Increased reach

To help you understand why consistent business branding is vital for e-commerce websites, let us go through a few examples of top e-commerce websites.

Shopee is an online shopping platform that offers customers a seamless, exciting, and fun shopping experience. From the screenshot above, you can see different elements of branding, particularly the Shopee logo and the unique color, all over the page.

The logo is a vital element that every e-commerce website should adopt for branding, and this should be applied on all their web pages. Uniqlo is an example of a great e-commerce website that applies this strategy on its platform.

7. Localization

Localization is another principle that e-commerce websites can maximize. It involves taking the content in an online store and personalizing or customizing it to suit a different market. This principle is vital if you’re looking to expand your e-commerce website.

For example, a US-based e-commerce business looking to expand to Italy would need to build a localized version with Italian website copy and images of Italian consumers. The site will also need to accept popular payment options within the region.

Alibaba is an Asian e-commerce giant with a presence in different parts of the world. Their e-commerce store is an example of a localized store, with different personalizations that directly speak to customers in target regions.

Examples of some of these personalizations include the provision of different payment options and the availability of the store in different languages.

Localization is a feature that makes e-commerce websites stand out. Here are some of the benefits of e-commerce localization:

  • Increase in market share
  • Build an international search presence
  • Quicker delivery for customers
  • Fewer cart abandonment
  • Competitive advantage

8. Speed Optimization

You might have already heard that for every second it takes for your website to load, your conversion rate reduces by 10%. You can imagine how your conversion rate will go down if it takes longer for your website to load.

Slow e-commerce websites are more likely to lose orders faster, reflecting poorly on your business. After spending much time, money, and effort to acquire new customers, you’ll only end up losing them all if your site does not load as fast as it should.

If you have an e-commerce website, you’ll need to invest in optimizing the website to load faster.

The key things that the optimization covers include asset optimization, database optimization, application optimization, and network latency & time to the first byte.

These are the first things to look at if you want to optimize your e-commerce website.


If you’re thinking of starting your e-commerce website, the content above is enough to get you started because we have covered all the key things that you should know.

This includes what an e-commerce website is, the types of e-commerce platforms, and the main features that make a great e-commerce website.

In addition, you’ll also find useful tips about how you can take your e-commerce website to achieve greater benefits with increased sales.

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