fbpx
Contact

How Often Should I Redesign My Website?

Max Babych
0 | 140 | 4 minutes
Business developmentUX/UI design

    The concept of the redesign hasn’t been so widespread recently, there was an opinion that the once created website wouldn’t need any changes and updates. They were declined by the fear of losing recognition, and therefore the client.

    This risk has not disappeared today – for many companies a redesign is an objective necessity that includes the principle “do no harm” as the most important. However, any change is always associated with risk, and where the risk is there is fear. On the other hand, it shouldn’t be forgotten that there is no movement and development without a risk.

    So let’s make it clear what actually redesign is. As you have already guessed from the word itself, this is the improvement of the appearance (design) of the site. It implies not only a change in site design, but there are also changes in the structure of the site (modernization) which will be most in-demand by the target audience of the site and corresponds to the needs of the company.

    The modernization and redesign of the site include:

    • changes in the structure of the website;
    • optimization of site modules;
    • creation and filling of information sections;
    • implementation of a content management system (CMS);
    • simplification of site navigation;
    • simplification of the interface for buying and viewing goods.

     

    the website mechanism

    What are the reasons for a website redesign?

    The purposes of the website redesign may be the following:

    1. Visual inconsistency with modern requirements. This problem can be seen not only by browsing the sites of competitors, but also simply surfing through the World Wide Web. No matter how beautiful the design is, it becomes obsolete and then new ideas for change are needed.
    2. Changes in the direction of the platform. Naturally, the theme of the site directly affects its appearance. Even minor changes in the information direction or functionality will lead to a mismatch between the old design and the new requirements.
    3. Problems with attendance or conversion. If the site is not an old one, then permanent edits cannot be avoided. If a clear direction of development is not defined, it is often necessary to make significant and minor changes, including the changes in the design.
    4. Implementation of new technologies. The external design of the site can be perfect, but if the platform does not meet modern requirements as to functioning (or has no prospects for improvement), then significant technical changes are inevitable. Many website owners are afraid to “move” to a new engine or rewrite even part of the site and then it will leg behind the competitor’s projects.

    The purposes of the website redesign

    How often should you redesign a website?

    It would be wrong to say that everyone should make a redesign every 4 years, for example. However, it should be taken into account that the standards in the development, technologies, and trends are changing quite often. The average period of the change in trends is 2-5 years. If you want to maintain the status of an up-to-date website, you must carry out a redesign in accordance with this cycle. See the most important trends of 2019.

    Moreover, there are changes in the means of viewing websites. New browsers, new types of devices appear, the share of mobile users increases. Check your site in new conditions. In case your site loses its usability and is not displayed correctly, it’s high time you made a redesign.

    In order to understand whether you need to redesign or not, it is sufficient to answer a number of questions. For example:

    • Is the site design obsolete?
    • Is there a necessity to significantly increase the information?
    • Are all the planned functions implemented?
    • Do you need quality changes in the content of the site?
    • Is the website traffic sufficient?

     

    The design changing

    What are the results of a website redesign?

    To objectively evaluate the results of the site “before” and “after” the redesign, you need to take a period of at least 30 days. You can evaluate the work of the updated site by changes in the statistics of attendance or by site conversion (the dynamics of the number of visits to the sections of the site, the time that the visitor spent on it).

    Planning and making a redesign, you should take into account that it won’t bring you huge changes in attendance. However, the conversion may increase several times. As a result, your site will rank higher in search results and, accordingly, will bring you more customers.

    Updating and improvement are good goals but already existing users can protest, and if the site redesign is poorly made, then most of the users can be dissatisfied and a part of them can be lost. Therefore, it is recommended to ask visitors how they would like to see the website. It is better to spend a little more money and conduct usability testing than to complain about even greater losses after an unsuccessful experiment. As to the question “how much does it cost to redesign a website”, usually it depends on the changes that should be implemented.

     

    hell gull

    We have a real example of an increased conversion after a website redesign. Our client who provides services in the field of real estate wasn’t satisfied with the attendance, so our team suggested redesign in order to increase the conversion. The usability of the website was improved and there were some changes in the design made. As a result, the conversion of the website increased by almost 30% that is quite a good index for a startup.

    Visitors do not know anything about the technical side of the site, they are dealing with the interface which is the design. To ensure a stable promotion of the site and good traffic, it is important to keep up to date and redesign a website in time. Do not forget that redesign is an important step that requires a thoughtful approach and careful elaboration of the strategy and all the possible consequences.

    Posted by

    June 5, 2018
    Max Babych
    Max Babych
    CEO, Founder

    I am serial entrepreneur and IT professional. Launched 4 own products and more than 20 products for customers in SaaS and Marketplace industry

      No comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Subscribe to our blog

    Recommended posts

    What is SaaS product – A Welcome Guide to Cloud Software

    What is SaaS product – A Welcome Guide to Cloud Software

    Software-as-a-Service or SaaS product is a very common business model for the world of digital products. As Bessemer precisely notes, nowaday there…

    read more
    The Ultimate Guide on How to Plan and Launch an MVP

    The Ultimate Guide on How to Plan and Launch an MVP

    The launch of an MVP is the key stage of building your startup. It serves as the main tool to test your…

    read more
    9 Steps to Find the Unicorn Startup Idea

    9 Steps to Find the Unicorn Startup Idea

    Nearly every tech giant that now inspires founders from around the world once started as a unicorn startup. Such companies are now…

    read more
    CLATE MASK | Keap, SaaS trends, $100 million revenue and artificial intelligence

    CLATE MASK | Keap, SaaS trends, $100 million revenue and artificial intelligence

    Clate Mask Linkedin CEO and Co-Founder of Keap, formerly Infusionsoft – You received a Bachelor of Arts in Economics. What changed in…

    read more
    UI vs UХ: What is UI? What is UX? And What’s the Difference?

    UI vs UХ: What is UI? What is UX? And What’s the Difference?

    A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive…

    read more
    Rich Santo: how to generate 12,2 million revenue

    Rich Santo: how to generate 12,2 million revenue

    Rich Santo Linkedin CEO at Culture Studio – Rich, did you have the aim of starting this business when you were a…

    read more
    How much does it cost to build an MVP? 4 options to fit your budget

    How much does it cost to build an MVP? 4 options to fit your budget

    The main thing about creating an MVP is that just having a groundbreaking idea is not enough. The key to success is…

    read more
    Apps like Uber – How Much Would Cost MVP Development and Marketing?

    Apps like Uber – How Much Would Cost MVP Development and Marketing?

    UberCab, now known as Uber, was launched in 2010. In February 2011 it had a $60 million valuation. Today, its valuation is…

    read more
    What is an Idea Validation and Why Is It a Must-Do Step for Any Startup Founder?

    What is an Idea Validation and Why Is It a Must-Do Step for Any Startup Founder?

    Are you a first-time startup founder ready to turn the world upside down? I’m not going to lie to you ⁠— it…

    read more