How to design UI for website

The main goal of any site is communication. The layout, photos, and content should have a semantic connection, because they help to convey information to visitors.

The main advantage of the designer is that he is able to communicate and transmit information via graphics and illustrations. But the web designer should follow several rules so that the web pages he makes look good.

We have decided to provide you with the principles that will help you create best UI design.

10 steps for best design

1. Define the goal of a website.

Before starting working on a website design, ask yourself a question “What is the goal that I want the website to achieve?” This goal is your call to action and every website needs it. Your call to action is what you want visitors to do on your site. Do you want them to call you or, for example, shop in your online store? As you build your site, focus on making sure that the design, images and wording throughout your site all encourages the reader to take this action.

2. Define your target audience

Before developing a website design you should know who you’re developing it for. Think about who you want to visit your website. How old are they? What are their interests? What benefits can you offer them? Think about potential customers as you develop your website design and choose images, fonts and colors.

3. Put your thoughts on paper

In order to create best UI, you shouldn’t start your work with selecting shades and gradients or just trying to do everything directly in Photoshop. One of the first things to do is to sketch everything. Think about the layout, functionality, how you see it, what do you want it to look like. Sketching will help you to put your thoughts in order and maybe a new design idea will come to your mind.

4. Plan navigation

The navigation block is considered to be one of the most important parts on the site. With its help, the user navigates through the web pages and finds what he needs. Navigation should cover a full list of sections of the site, so that a person does not have to spend too much time searching for the necessary information. Pay special attention to the development of this block, and even better, if it is possible, duplicate it in a footer.

5. The uniform style

Try to stick to the style balance in the design development. A single corporate identity will give the site a more solid look and will surely appeal to the customer.

6. Choose fonts

Do not use more than three (and preferably two) types of fonts on one page. The information concerns not only texts, but also graphic images.

The general idea is to choose a font that is easy to read on large volumes of text, and looks good in headings. Do not be afraid to use large fonts, and approach this issue creatively, but consistently.

7. Decide on color scheme

Do not use more than three different shades for a single page. The only exception can be changes in semitones of the same color. It is better to use several shades competently than to blow user’s mind with an inappropriate rainbow.

8. Pay attention to visualization

For more comfortable perception of information and navigating through the site, try to use common icons. For example, a picture with a magnifying glass is already associated with search, a floppy disk – with saving data or files, a basket – with the purchase of goods, etc.

Do not neglect visualization, but at the same time do not reinvent the wheel. Using incomprehensible graphic elements, be ready that users can simply not pay attention and not buy a product just because they do not understand how to do it.

9. Choose background

The background is considered to be one of the main problems of junior web designers. More precisely, they create difficulties for HTML layout designers, not taking into account the fact that the site layout is not a simple picture, but a dynamic page that will be stretched and transformed on other resolutions, monitors or devices. Take into account all possible options and do not allow the selected background image containing cropped edges.

A good example of a user-friendly website design is Dropbox. The interface is so easy and intuitive so that it can be used by anyone who knows how to switch on a computer. The colors as well as fonts are light and not irritating at all. Though the navigation is quite simple, tutorial pop-ups will help users to find their way on a website if something is not very clear.

Taking into account everything written above, we can conclude that the purpose of the site should be visible to the visitor from the first seconds, otherwise he will simply go away. Clear and accurate headlines, a brief description of the services in a conspicuous place, a thoughtful menu, appropriate layout of the pages – everything should reflect the purpose of the site. In other words – do not use the car theme in the design of the beauty salon’s website, and don’t make the design of the site of the children’s development center too strict and business-like.

Simplicity and convenience are the principles that will lead you to success. Navigation should be clear so that the visitor does not have to rack his brains thinking where to find what he wants. A busy person will not go into too complex site – he simply will prefer to leave.


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