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Reasons Startups Should Invest in Beauty App Development in 2021

7 min read

As e-commerce booms worldwide, even beauticians, cosmetologists, and stylists have taken their services online. Various on-demand beauty services apps have risen in the past few years. Undeniably, today’s digital technology has disrupted markets, the beauty industry included.

Various factors drive this unprecedented growth, both on the entrepreneur’s side and the customer’s side. Having an on-demand beauty services app improves many aspects of the business, including customer experience, revenue stream, workplace productivity, and many more. Later, we will talk about these benefits more in-depth.

There are vast opportunities to succeed in the beauty industry for entrepreneurs, but only if you are adaptive, dynamic, and innovative. In these times, it is impossible to thrive if you will settle for brick-and-mortar operations only. You need to bring your services to your customers, and the best way to do that is to go digital.

This article will discuss why you need to invest in app development and how it can help you succeed in the industry. We will also look at some of the leading on-demand beauty services apps today to give you an idea of how service delivery works on a digital platform.

Reasons Why It’s High Time to Develop Beauty Apps

Having an on-demand beauty services app has many advantages. However, if you need some more convincing, here are four main reasons why you need to invest in your own app:

1. It provides a better customer experience.

Generally, an on-demand beauty services app allows you to create and deliver better value to your customers. They can easily browse your services, make appointments, and learn more about your offerings.

While the beauty industry is thriving, success is not guaranteed with growing competition, especially among startups. You would want to have a competitive advantage by bringing your services right to your customers’ fingertips. By making things easy and convenient for them, you can build better and lasting relationships with them.

2. It helps with marketing efforts.

An app serves as an effective communication channel between you and your customers. While having a social media presence is helpful, sometimes it is not enough. You need to pull your strings further. With your own app, you can deliver push notifications about the latest promotions that might interest your customers. You can easily notify them of your new services, discounts, and other offerings. Having an app also gives you infinite opportunities to reward your loyal customers every now and then.

3. It optimizes the revenue stream.

Sometimes, the only thing standing between you and revenue generation is the lack of creativity and innovation. If you settle for a brick-and-mortar shop and opt not to bring your products and services online, you are setting up your business for failure by limiting your means.

Depending on your on-demand beauty services app’s business model, you may have an additional revenue source. On top of that, you can attract more regular, paying customers by providing them with the convenience of an on-demand approach. Many customers prefer making advanced appointments or booking at-home services. In these cases, an app proves to be advantageous. 

4. It creates better opportunities for employees.

Your employees also benefit from having an app for your business. Firstly, they can enjoy flexible work hours. They can provide services only when it is needed. They need not wait and sit around everyday waiting for customers to come in. As such, they can potentially work another job, enabling them to earn more.

An on-demand beauty services app also addresses the gender wage gap in a traditional setup. While roughly 90% of employees are female, their male counterparts earn about 1.6 times more than they do.

Interesting Beauty Apps Currently Available

Here are some of the hottest on-demand beauty services apps in the market today:

1. Beyou

Beyou lets you book makeup artists right to your doorstep whenever you need or want, wherever you may be. Available nationwide in England, this app allows you to choose your makeup artist. You can view profiles and portfolios on the app, as well as client reviews. Moreover, you can easily compare the artists’ prices and ratings, which means you can book an appointment based on your budget and needs. You can confidently make payments through the app, thanks to its secure payment facility. The app also offers a makeup inspiration menu, providing various pegs and styles for different occasions. In case you have no idea what you want to look like, you can simply browse from this menu and find the right peg for the event.

Pros:

  • Book makeup artists anytime, anywhere in England
  • View makeup artists’ profiles, portfolios, prices, and ratings
  • Availability of services for various budgets
  • Secure payment facility
  • Makeup inspiration menu

Cons:

  • Only available in England

2. bgX

bgX takes pride in delivering beauty products and hairstyling services in only half an hour. Present in major cities like Abu Dhabi, Dubai, London, Los Angeles, New York City, and Paris, it partners with many leading retailers and salons to provide quality, on-demand products and services. Some of its partners include Loreal, Toni&Guy, and Uber. This app allows you to book professional hairstylists without having to make advanced appointments. Some partner salons also offer makeup and nail services. It also makes things a lot easier for its partners, augmenting service delivery through e-commerce functionality and support. Partner merchants can take advantage of the platform to provide a better experience to their customers, essentially optimizing revenue.

Pros:

  • Present in many major cities across the world
  • Works with partner retailers and salons to deliver on-demand beauty products and hairstyling services
  • Provides e-commerce support to partner merchants

Cons:

  • Services offered are mostly limited to hairstyling

3. LeSalon

LeSalon offers several premium lash, nail, and waxing services in London. You can book your appointments anytime through the app or website. When you make a booking through its secure online facility, the app forwards the request to its local partner salons to match you with the right beautician who can meet your needs. It promises the convenience of delivering services right to your doorstep without having to wait in long queues. Committed to making you feel beautiful whenever and wherever you are, this app boasts partnering with highly experienced and qualified beauty experts. It carefully vets beauticians to ensure the consistent quality of the services it delivers. More importantly, the app guarantees an inclusive pool of beauticians, valuing diversity and empowerment in the community.

Pros:

  • Wide variety of beauty services, including lash, nail, and waxing services
  • Diverse and inclusive pool of highly experienced and well-trained professionals
  • Flexibility of booking via the app or website

Cons:

  • Only services those in London

4. Soothe

Soothe is a wellness delivery app that matches you with licensed massage therapists and other personal care service providers. You can easily pamper yourself without even having to leave the comforts of your own home or hotel room. You can book your appointments through the app or website anytime from 8 AM to 12 MN. Every service provider here has been carefully vetted, so you have nothing to worry about regarding the quality of service you may enjoy. It offers a wide range of services, including hair care, makeup, massage therapy, and skincare. Currently, it is available in London and Manchester.

Pros:

  • Wide variety of wellness services
  • Vetted and licensed service providers
  • Flexibility of booking via the app or website

Cons:

  • Limited availability in England
  • Only available between 8 AM and 12 MN every day

5. Urban

Urban offers several beauty and wellness services. Besides beauty and massage treatments, it also delivers fitness and mindfulness services right to your doorstep. The app displays the profiles, ratings, and reviews of its service providers, allowing you to select the right fit for your needs. Whether you are at home, on vacation, or at the office, you can easily book your treatments anytime between 7 AM and 11 PM every day. Moreover, you can conveniently consult beauticians online, saving you the hassle of going out just to get a consultation for treatment. It also provides corporate packages like virtual well-being sessions, ensuring you and your team members’ overall well-being.

Pros:

  • View beauticians’ profiles and ratings
  • Online consultations
  • Fitness and mindfulness services
  • Corporate wellness packages

Cons:

  • Only available between 7 AM and 11 PM every day

6. Booksy

Having quite recently scored $70 million in VC funding, Booksy is paving the way as the leading beauty appointment app. With over 13 million users, the platform is growing at a fast pace. Booksy offers a marketplace for beauty salons, wellness professionals, and hair specialists, but it’s also making its way into other fields, like tutoring and psychotherapy. For providers, Booksy has a complete management platform, including payment processing, inventory and employee management, scheduling calendar, as well as email marketing and extensive reporting.

Pros:
  • Wide range of services offered
  • Present in most countries
  • Online bookings and payments
  • Complete management system
Cons:
  • Limited wage management

Summary

Today, having an on-demand beauty services app is vital for startups to succeed. It is the best way to gain a competitive advantage in a crowded industry. While investing in app development can be costly, it pays for itself in the long run because it benefits your business and your customers and employees.

If you are a budding entrepreneur, it can really be daunting to put your services online. Going digital comes with a relatively steep learning curve, but SPD Load can help you navigate your way through developing and running your own on-demand beauty services app. You can begin by consulting the company here.

Of course, you will also need a comprehensive digital marketing strategy if you are to succeed in this endeavor. Find out how Delesign can help you create and execute your digital marketing campaigns here.

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This guest post is written by Krisana. She is a content writer for the on demand graphic design service Delesign. She is a journalist turned SEO Content Writer with keen interest in tech, software, and innovations.

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