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The Importance of Security Certificate and HTTPS in your Website

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4 min read

The evolution of the internet and the digital landscape have given rise to multiple cybersecurity threats and weaknesses. Luckily, this threat has also paved the way for solutions that enhance website security and ensure data protection. But it is pertinent to note that the evolution of cybersecurity solutions and criminals is continual and competitive.

Cybercriminals are known for their creativity with sophisticated software and tools. They can penetrate even the most sophisticated systems as they devote resources to research and development, just like organizations. For decades, Microsoft, Google, and other big tech companies have strived to make the digital landscape safer.

All website owners are strongly urged to use the HTTPS protocol to ensure data safety, encryption, secure data transmission, and safe browsing experiences. In recent years, website safety measures have become more and more rigorous. Google’s Chrome 68 marks all websites without HTTPS and warns its users against visiting unsafe websites.

An SSL certificate is not a luxury; it is an absolute necessity. Keep reading to understand the significance of a security certificate for your website.

SSL Certificate: What is It?

Before we explore its benefits, let’s take a look at what an SSL certificate really is. Secure Sockets Layer (SSL) certificates have been a popular security measure for the last two decades. An SSL certificate stands as an assurance of protection. It indicates that your website is capable of securing the sensitive data and financial information of its users.

It ensures that all sensitive data will be transferred using a secure network. Despite its many advantages, many website owners and businesses fail to adopt this practice, mainly because of the cost of the certificates. The implementation process is rather complex and requires specialized expertise, which serves as another deterring factor.

Luckily, in 2021, businesses and website owners can obtain an SSL certificate with considerable ease as there are numerous options. Many options are free for installation, and the implementation process is a breeze.

The Importance of a Security Certificate

If you’re not convinced to make this investment, allow us to walk you through some compelling advantages of installing an SSL certificate on your website.

Protecting Data & Communication

The fundamental function of an SSL certificate is to secure data and deliver a safe website experience. It provides secure server-to-client communication and is a vital undertaking for e-commerce websites. If you run an e-commerce business, you cannot protect your users’ sensitive financial and personal information without an SSL certificate.

According to Rodney Yo, Owner of Best Online Traffic School “Installing an SSL certificate will ensure that all the information on your website is encrypted and fully secure. Simply put, this will lock your data, and intruders or unintended servers will not be able to unlock your website’s data without the security key. A security certificate serves as a powerful deterrent against data theft, privacy breaches, and data fraud”

Websites that deal with sensitive user data, such as addresses, credit card numbers, national identification documents, IDs, and passwords, need an SSL certificate to avoid legal complications. Hackers and phishers are aggressively hunting for unprotected websites to obtain the financial and personal information of people. This information is then used to commit identity theft, financial fraud, and other crimes.

According to Collin Matthews, CEO of Cookwared “Your website has a responsibility to protect the personal and financial information of every single customer from the resilient and well-equipped legions of hackers, phishers, and skimmers hunting for information in the digital landscape. An SSL certificate converts data into an undecipherable and undetectable format. It serves as a powerful deterrent powered by advanced encryption technology”

Authenticating your Website & Brand Identity

An SSL certificate is vital to affirm your website’s authenticity and establish a dynamic identity in the industry. A security certificate authenticates the legitimacy of a website and its ability to protect its users’ sensitive information. In 2021, users are much more diligent and tech-savvy, which has made them conscious of their safety and data protection online.

According to Adam Jansen, Security Expert of Cheap SSL Security “Users now pay attention to device and browsing security and prioritize websites that deliver a safe and secure experience. More importantly, Google’s initiative to issue warnings for unsafe websites has also made users more vigilant about steering clear websites without an SSL certificate”

“The digital landscape is riddled with mischievous deceptions. We’ve all heard stories about fake products, misleading advertisements, digital con artists, and duping love interests. People have lost thousands of dollars on websites selling counterfeit products and services. So, it’s natural for consumers to be more aware of how an SSL certificate protects their data, money, and user experiences” says Reda Elmardi, CEO of Strong Chap.

Winning Over Trust

In 2021, users are more likely to avoid websites that do not have an SSL certificate. It provides your website a validation certificate from the Certificate Authority (CA), an independent third-party service. This certificate serves as a validation of your business’s legitimacy, authenticity, and safety. It will help you establish trust with your target audience.

According to Peter Schoeman, Founder of The Dog Adventure “An SSL certificate will help your brand stand out with an image of quality and excellence. It will give you a competitive edge in an industry. An SSL certificate is a powerful trust-building investment for a small business that aims for expansion and growth. Initially, it may seem overwhelming, but with time, the investment will pay off by helping you secure loyal customers for your online store. It will help you prove your identity as an authentic service or e-commerce website.”

According to Gregory Markov, CEO of WP Cerber “Modern-day consumers seek validation and authentication before connecting with a brand. They are incredibly selective about their buying decisions and deal with brands that can provide safe and secure buying experiences. An SSL certificate will vouch for your brand integrity and validate your website’s ability to secure financial transactions and safely record sensitive information”

Conclusion

That’s not all. An SSL certificate will also help improve your search engine ranking. Google has exhibited a strong preference for websites with robust security mechanisms. An HTTPS-enable website enjoys greater popularity across Google’s algorithms and bots. If you want to position your website on the first page of Google’s search results, a security certificate is a crucial investment.

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Posted by

Max Babych

Max Babych

I am CEO of SpdLoad

I launched SpdLoad almost 7 years ago and now it has 20+ successful products in SaaS and Marketplace industry and several own products. I am an expert in Marketing, Lean Methodology and Customer Development approach.

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