Ways to Use Social Media to Drive Traffic to Your Website
The struggle for driving traffic to websites is a tale as old as stone. Businesses have turned their strategies upside down to find just the right way to bring more traffic to their website.
Are you also trying to crack the code?
Let me help you. To drive your target audience to the website, you need to be present at their favorite hangout places. And what can be a better place than social media!
With 3.7 billion active users, it has worked out for most businesses as there can’t be a better place to find so many people at once. Social media, in general, is considered as important by 92% of small business owners for their businesses.
For starters, social media can help you boost your brand awareness, foster a community, and set foot in the industry as an expert. And with features like never before, social media is leveraged by many businesses to drive traffic on their websites.
Social media management is an important part of every company’s marketing strategy. Social sites like Facebook, Twitter and YouTube are the best ways to reach your customers in their preferred mediums – it really helps build that personal touch.
Ideas must be popping in your head by now. But a strong foundation of knowledge is a must before attempting any executions. So, let’s dive deep into each social media network and learn how to drive traffic from each of them.
Drive Website Traffic from Facebook
With 2.45 billion monthly active users, Facebook skyrockets the chances of reaching the most people. But with the declining organic reach on this platform, it’s more complicated than ever before to reach your target group. Moreover, to drive traffic to your website from Facebook, you need to stand out. This is how pro-level marketers have been doing to drive Facebook traffic to their website.
1. Post less to engage more
This must be surprising for most of you, and that’s understandable. Since the start of the social media world, businesses have been following ‘post more to engage more.’
Businesses have majorly missed noticing that Facebook’s organic reach had declined significantly over the years.
Facebook’s algorithm has changed dramatically, and it is no more like it used to be. And it tells us that our strategies should also evolve with it. Facebook has realized how businesses were reaching a broad audience with just a few steps. And gradually it stopped working like it used to.
Facebook is saturated with users, business pages, communities, etc, where users share 1 million links on Facebook every 20 minutes. So, reaching your audience organically will need you to think out of the box.
Drop the rulebook that you carried for Facebook marketing and adapt to the new social media world. You can’t just blast 10-20 website shares and expect the traffic to increase. You will have to understand that less is better and you will witness results only when you choose quality over quantity.
2. Make the most of News Feed Targeting
Just for the sake of increasing traffic, blasting content on your Facebook page isn’t the smart option. If you want to drive genuine traffic to your website, you also need to post content that positively resonates with the audience.
If you have a variety of audience, not all of them will be interested in one type of content. People have different interests, and you can target them with their kind of content using news feed targeting. This feature allows you to target your audience in terms of their demographics and interests.
Newsfeed targeting can make you reduce your audience size to a more targeted set of audience. This way, your audience will also enjoy and engage with your content. And, they might even visit your website to learn more about your business.
3. Boost your best content
Content that worked well for your audience in the past can also be used again. Yes, you heard that right. You can’t just share it once if the juice is worth the second squeeze. If your highly engaging content has brought visitors to your website one time, it might do the same again.
Rather than blasting content now and then, boosting content that was previously well-received can ensure more site visits. So, direct yourself toward your analytics and boost your most engaging content on Facebook.
Drive Website Traffic from Instagram
Many people now hire an Instagram growth service to do all the hard work. With 1 billion monthly active users, Instagram has now become the new hangout place. 75% of people aged 18-24 have active Instagram accounts, and this number only seems to increase in the foreseeable future.
Instagram is packed with a unique set of features to promote your website, and I hope some of them can help you.
1. Embed Instagram On The Website
To enhance your Instagram marketing efforts marketers have been using this technique to engage and convert more audiences. Embedding an Instagram feed on the website using social media aggregator platforms like Taggbox has turned out to be good practice for a large number of brands.
These platforms display your feed in a unified manner using various connection types like username, hashtag, profile, mentions, etc. to fetch the feed.
You can customize the widget by adding a banner, CTA button, social buttons, etc. You can upgrade your widget by editing the background, theme settings, card style, etc.
These platforms are equipped with moderation and analytics tools that help with displaying only valuable and relevant information and monitor the widget’s performance on the website respectively.
You can acquire UGC rights from multiple users in one go and repurpose user-generated content (UGC) ethically.
2. Use “Link In Bio!”
Using the “website link in bio” tactic is probably the most common and effective way to drive traffic from Instagram. Instagram allows you to keep one clickable link in your bio. So you can make more people click on it only through enthralling content.
For example, if you have recently published a new blog, you can create a post with an attractive visual and introduction to the blog in the caption. By attaching a CTA of “Find this blog on the link in the bio,” you can quickly drive the audience to your blog page. Similarly, you can attempt this for different landing pages on even just your website’s homepage and get more people in your sales funnel.
Just like @rachaelskitchen, never forget to add your link in the bio. It can catch a user’s attention while simply scrolling through.
3. Add links to your IGTV descriptions
I assume if you are on Instagram, you must have explored almost all kinds of content that Instagram has, i.e., Posts, Instagram Stories, IGTV, Instagram Reels, etc. But unlike other formats, IGTV allows you to share a clickable link.
We all are familiar with how videos are a great way to drive engagement on Instagram. And with this feature in hand, you will be making two shots with one arrow.
Have a look at how beauty brand Trinny London shared a quick makeover video on IGTV. It is a powerful way to drive more traffic in really less or no budget.
Pro Tip: If you have got more than 10,000 followers, use the ’Swipe Up’ feature and add links to your Instagram Stories.
4. Add a strategic CTA in post and bios
If you are adding and updating links in your bio regularly, you must let your audience know about it. To add value to one of the best locations to place website links, it’s essential to add strategic call-to-action to your posts and your bio as well.
You can tease the user by putting just a little bit of information in your post or a small video clip if you are directing them to a youtube link. When you do that, it’s essential to tell the user what to do next if they are interested. This is an example by @popsugar to show how it’s done.
5. Tag products in the visual
If you have an e-commerce business, this hack is probably the best one for you. You can post your product images here and tag them with purchase links. In short, Instagram can act as your shopping page where users can scroll through to see your products. The best part about this is that users won’t even have to leave Instagram if they want to buy a certain product if they are in the delivery range of the product. If not, the user can still view the product on their website.
Instagram shopping can bring great benefits to your e-commerce marketing just by adding product details in the post and a product sticker in your Instagram story. Look at how Madewell did it right.
Drive Website Traffic from Twitter
With 330 million monthly active users, Twitter is a goldmine for businesses like yours. Cross promoting on Twitter can bring a lot of new visitors if done in its best way. By this I mean you can’t just keep posting your website’s link and expect magic visitors to your website. You need to be proactive and creative, backed with a strong marketing plan. Let’s go through a few ideas that might help you.
1. Add URLs to your profile
The first thing you would want to keep in mind is that to convert the social media audience into visitors, you need to display your website link wherever you can. And the primary way to do that is by adding URLs to your profile. By doing this, you can make it easier for your audience to find your website.
You never know when a user visits your Twitter page, they might just click through your website from your bio.
Have a look at how @grammarly has simply attached their link in their Twitter bio.
2. Keep it short
Tweets usually have a limit of 280 characters and writing compelling content in that limit becomes a task for some businesses. Don’t worry!
All you have to do is create minimalistic text and generate curiosity with it amongst the followers. And yes, it demands creativity.
Backed by social media statistics, short tweets under 100 characters get a 21% higher engagement rate. So wear your creative shoes and generate more traffic with your short tweets. For example, if you have a blog or an offer that you are promoting, then you can simply tweet a one-liner about it that can generate curiosity. This will get more organic followers to visit your website.
This is how you can post about your new blogs and podcasts by sharing a powerful quote or a compelling topic on Twitter.
3. Pin a tweet with your website link
Twitter has a feature where it allows you to pin tweets on the top of your feed so that it’s the first thing a user can see when they visit your profile. Businesses have been using it tremendously to promote their products, offers, blogs, etc., to drive traffic.
You can do it too!
This attempt can easily bring you more traffic. And, if you pin a signup page, product launch page, etc., you can easily boost your conversions too.
Though you should also keep in mind that you have to keep updating your pinned tweet to attract more traffic.
4. Do it often
This strikes hard, doesn’t it?
The tweets that you creatively worked on for hours only last for 15-20 minutes. So, to drive more traffic from Twitter, you have to tweet more often than usual and at the right time as well.
With so many other social media platforms, I have talked about the quality of posts over quantity of posts. But for Twitter, both of them are equally important. To add to this, it is recommended for businesses to tweet at least 10 times per day to make sure that they are noticed.
Drive Website Traffic from LinkedIn
With a mind-boggling number of 303 million active users and over 610 million members, LinkedIn emerged as the most useful platform for B2B marketers. LinkedIn’s audience is quite different from the ones on Facebook, Instagram, etc. as they interact more than others. This increases the chances of driving more traffic to your website.
According to a study by Econsultancy, “LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”
LinkedIn users are indeed more interested in your company. You might be all pumped up to explore the potential of LinkedIn so let me help you with a few tips.
1. Be active all the time
If you genuinely want to drive traffic and are ready to put the effort into it, be active. This is the most basic yet effective way to drive website traffic. Because the more you are seen by your audience, the more brand awareness you will create.
Here is what you can do to stay active all the time:
- Post status updates a few times a week
- Don’t spam your network
- Post article links to your blog
- Post links to other articles
This is how Brain Honigman shares his blogs and links it with other blogs too.
2. Answer questions on LinkedIn to attract the audience
Just like LinkedIn groups, LinkedIn Answers are also an effective way to attract audiences. This focuses on providing answers to user’s questions and portraying yourself as a leader in the industry.
You don’t always have to answer all the questions. Focus on answering questions that are linked to your business, or industry.
3. Share website links personally
You can share links to your landing pages, blog posts, discount pages, product launch page with your connections on LinkedIn. But don’t just broadcast it like a machine. To get the receiver interested, personalize your message by mentioning the recipient’s name and give them a reason to click through the link. You don’t have to only use LinkedIn direct messaging to directly connect with people. You can also reach out to LinkedIn users via email. Here’s a LinkedIn sales navigator tutorial that shows you how to find the email addresses of your connections.
It’s a wrap
And there you go!
Nevertheless, don’t stop exploring and experimenting with social media. The more you experiment, the more ways you will be aware of to drive traffic on the website. Keep in mind to create a responsive website as this will eventually lead to keep the visitors engaged for a longer period of time.
We would love to hear from you. Let us know what worked out for you in the comments section below.