Web Development: Know the New Trends and Get Ahead in 2021
10 years ago, companies that had a website were ahead of the market for presenting a competitive differential in relation to the competition. Since then, website development has evolved as a huge potential to win new customers and increase sales for companies of different sizes and segments.
Today, having a website is not synonymous with getting ahead of your competitors. This digital strategy has become much more of a necessity than a competitive advantage, after all, everyone is doing it. However, website development is an area that is constantly changing, in order to keep up with new digital marketing trends and meet the demands of modern consumers.
And that is where the key to the success of your business may be. Keeping an eye on the news, tools, language, design and so many other factors that influence the quality of a website can help you create an innovative page for your company, and then yes, you will have a competitive advantage compared to your competitors.
To facilitate this task, we bring you the main trends of the moment in web development. Follow!
Expansion of mobile-first
Responsive sites are no longer new to the digital medium. Now, the big challenge is to follow the new electronic devices and adapt your website to the reality of each one. Wearables , for example, are gaining more and more space in the electronic market and need to be taken into account when thinking about website development
Therefore, it is not enough to just create a website that is adaptable to smartphones. It is necessary to go further and think in advance of the new technologies that will dominate the market. And if your site is still not responsive, it’s past time to adapt it to different screens and formats of mobile devices, after all your competitors are already doing that.
CEO of VSS Monitoring, Dusan Stanar says “Google is prioritizing Mobile First. This means websites that load the quickest will get the most visibility at Google. Remove plugins and videos that could be slowing down your site. Use free tools like GTMetrix to check your site speed. Therefore, websites will be built to make sure people viewing the website on a mobile device has a smooth User Experience. User Experience (UX) is also a priority to rank better in the Search Engine Results Pages. Focus on making sure website visitors have a streamlined experience viewing your site on a mobile device and you’ll be set for 2021”
Accelerating Mobile Pages (AMP)
Ok, you created a responsive website , but are the speed and performance satisfactory? To ensure the best user experience, Mobile Accelerator Pages also represent one of the big trends today and for years to come when we talk about responsive websites.
This is because they have an open source coding standard for publishers that allow fast loading of websites on mobile devices, since AMP removes the code from the page and starts to use external resources for media files, running scripts in parallel to allow that the pages load instantly.
Single Page Applications (SPA)
Single Page Applications are pages that display all of the website’s content on a single page, that is, the user does not need to be redirected to other internal pages when clicking on a particular link. The main objective is to make navigation simpler, faster and more intuitive.
Unique pages allow the user to quickly find what they are looking for, eliminating errors in the loading speed of other pages and providing greater dynamism in navigation. Just click on a link or scroll down the page and there will be the information the user needs, with much more ease and speed.
Progressive Web App (PWA)
The focus on user experience is the main trend of the moment and should be consolidated as an even more important factor for the coming years. In this scenario, the Progressive Web App (PWA) plays an important role, especially in relation to independent automatic updates, user focus and the ability to adapt to any smart device.
Based on JS, HTML and CSS, progressive applications have the ability to simplify user interaction with the website, making navigation much more intuitive and personalized. Consequently, they help to increase engagement and conversion and the number of sales on your site.
Use of Java Script
The Java Script language is the most used in the development of websites and should continue with a strong presence in the coming years. It is one of the best languages for creating interactive pages with good performance and efficiency, in addition to being supported by all major browsers.
In addition, the Angular and React frameworks tend to become even more popular with the advancement of the Internet of Things, making Java Script continue as a strong trend in website development.
Bram Jansen, Chief Editor of vpnAlert says “One thing that should not be compromised in web development is high-performance java scripts make heavy calculations slow which leads to the appearance and emergence of Web assembly”
Voice search optimization
Voice search is another trend that you can’t ignore. It already has a big impact on the web and much more is to come. According to Gartner, about 30% of all surveys will be done without the use of a screen by 2021. Not to mention the number of smart speakers that is increasing year after year. Activate’s forecast suggests that there will be about 21.4 million of them in the United States by 2021.
As a result, sales of voice commerce are also expected to grow dramatically and reach $ 5 billion in the UK and $ 40 billion in the US by 2022.
Taking into account several studies and the real market situation, voice search optimization is the trend of web development that you cannot ignore. It should become part of your SEO and technology strategy as soon as possible. Early adopters are always ahead of the competition.
Chris Taylor, Marketing Director of Profit Guru believes “Voice search or voice navigation will be one of the major web development trends in 2021. Voice search is already part of our daily routine we use voice search in our mobile devices for searching the information. Voice search helps us to search for different information easily without typing any kind of question or search term”
Another tool to facilitate the user experience and streamline their service, chatbots have recently emerged as a trend on several types of corporate websites. Developed with artificial intelligence, they should continue to figure strongly as important tools of a website.
The forecast is that 85% of all interactions with the customer will be carried out by artificial intelligence by 2021. And in this scenario, chatbots are strong allies to win over users, after all they want agility in service. Just be careful not to make the process too mechanized and end up losing the humanity that users also seek in the service.
Daniel Foley, CEO of Daniel Foley Marketing Agency says “AI powered chatbots and virtual assistants to greet visitors, assist with common tasks and generally provide a superior customer experience. In the past chatbots were considered both extraneous and irritating. Thanks to speech recognition and machine learning/artificial intelligence, chatbots can now provide personalized service to customers in a fraction of the time it would take even the most responsive customer service team to handle the call”
The Web Design of the websites is another element that is constantly changing and makes all the difference for the success of the user experience.
Keeping up with trends in website development is essential for your page to really work as a powerful sales channel, inspiring confidence, modernity and humanization. Do you want to know to know more checkout our other free resources!