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What Are Some Best Ideas and Themes for Creating a Website

10 min read

Supplemented by technological advancements, the internet is booming and shows no signs of slowing down. Everyone wants a digital presence on the internet, as the benefits to businesses are undeniable.

Websites are essential to companies of all shapes and sizes as it is their digital front, representing them 24/7.

Whether a freelancer, a small business, or a large conglomerate, having a website is a no-brainer as it launches you into a realm of almost limitless possibilities. Or you’re an individual with a hobby you want to blog about.

You can monetize your blog and turn it into a steady income.

However, having the correct business concept is only the first step, creating an aesthetically pleasing website that appeals to and engages your audience is another.

Why All the Hype About Creating a Website?

As more acknowledge the importance of the internet, and how it has and will continue to affect interactions with one another, share information, and progress in life, more spend their time on the internet.

Hence, it makes perfect sense for businesses to move online.

Your website is easily accessible to anyone, anywhere, and anytime. Hence, it works for you 24/7. People get to know you through your website.

As such, use your website to showcase and build your brand by establishing what your business is about, informing your unique selling points, and more.

Also, your website is essential to establish your business’s credibility and build trust with your audience.

However, to ensure people can easily find you, your website must be SEO-friendly to rank higher in Google search results, which translates to greater visibility.

Popular Types of Websites

There are various types of websites. No matter the type, technological advancements have made it easy to create a website via website builders. Here are some of the more popular types of websites:

1. Blog

Caption: Blog reading by young people in the UK from 2010 to 2022 (Source: Statista)

Blogs have been around for some time; they are easy to build and effective when establishing your brand.

People blog as a means of self-expression, connecting with others, and sharing their passion and expertise. Blogs are popular because they pave the way for almost limitless opportunities.

A blog can cover a broad range of topics. You can monetize your blog via ads, sponsored posts, affiliate marketing, and even sell your products or services.

Affiliate marketing is a lucrative business model that increases your revenue when the number of purchases and traffic from your site increases.

As an affiliate, you earn income by advertising the merchant’s products or services on your blog via a unique affiliate link. There are many affiliate programs.

However, ensure that you go for those relevant to your blog.

2. Food Blog

I had to separate a section for food blogs due to their popularity. Housewives and others who have much experience in the culinary area venture into food blogging. Food blogs are a great way to share your food creations with everyone.

You can use it as a platform to share recipes, step-by-step instructions, and tips and discuss food topics like health, weight loss, and others.

Also, a food blog is easy to create and monetize. Consider affiliate earnings by recommending ingredients, and cookware, selling your food photos, virtual cooking classes, ebooks, and more.

3. Travel Blog

Aside from food blogs, travel blogs are equally popular. Being a travel junkie justifies your starting a travel blog. You document your travels from your perspective and share them through your travel blog.

You can monetize your travel blog through ads, recommending tour companies via travel partnerships, selling ebooks, and providing travel consulting services.

Many deem their travel blogs as their writing portfolio to turn them into a continuous stream of passive income. But it’s important to provide your readers with high-quality texts, as writing a post is similar to essay writing.

4. eCommerce

An eCommerce store is a lucrative business that almost anyone can launch. You are leveraging the internet to sell products.

There are already loads of online stores; you will enter a highly competitive space. That said, there are ways to make your eCommerce store stand out.

You can start small and sell several items and then expand later.

Many believe that it is challenging to build an eCommerce store. You couldn’t be farther from the truth, as tons of eCommerce tools and platforms make building an online store easy.

They come complete with shopping cart solutions, payment, and all.

Identify your niche, know what you want to sell, research your competition, and locate the right eCommerce platform. Then embrace eCommerce online marketing to boost sales.

Or you can take up drop shipping instead. It is easier since you don’t need to buy and keep inventory (less one thing to manage).

3. eLearning

Consider creating an eLearning website if you’re an educator or a subject matter expert in a specific field. Use this as your launching platform to share your knowledge online with everyone.

Include a series of videos for your tutorials and apply value to them to build credibility to your name.

Then people will acknowledge your website as a credible learning source. You can start online courses, create more in-depth videos and charge for them.

Some tools help you with your online learning website, equipped with payment gateways to facilitate easy online payment.

4. Portfolio

If you’re a fashion designer, artist, or photographer, it would be good to set up a portfolio website, as it is an effective way to showcase your designs and visual work. Nobody would know your talents and skill sets if they cannot see what you do.

Hence, a beautifully designed online portfolio could open the gates for you to gain valuable professional opportunities.

Your portfolio website brings greater visibility to you, which helps build a fan base, and enhance your credibility as a professional. Ensure your portfolio synchronizes with your style and person.

5. Business

If you are serious about your business, you must have a corporate business website. After all, your website represents you to the world.

A digital presence that reflects your brand and business well is essential to building credibility for your brand and developing trust with your customers.

Your marketing team can deploy various relevant digital marketing strategies to bring in higher organic traffic and increase the number of quality leads.

From there, your sales team comes in to increase conversions; this translates to more revenues for your company.

What Makes a Good Website?

There are several things to consider when creating a website:

Remember to consider your current skill sets, expertise, and the time you can spare, as these will determine how you create your website.

URL (Domain Name)

Your website requires a unique domain name. Think of it as your digital address on the internet. The internet identifies your website via your domain name.

You can purchase it from a domain registrar or a web hosting solution with a domain.

The common domain extensions are .org, .com, and .net. Although other options are available, you should stick to these tried and proven ones as people have good impressions of them.

When deciding on your domain name, ensure it jives with your website and looks professional.

Web Hosting

How does your website become accessible online? It’s not some magic that the internet performs unless magic is what web hosts do.

A web host provides web hosting solutions via an infrastructure with the relevant hardware and software to get your website online.

Your web host determines your business success because they control your website’s speed and performance. Blazing speeds and high uptime is essential for the survival of any website.

Web hosts usually bundle their offerings to include domain names, website builders, domain names, SSL, and others.

Some of the web hosting solutions:

  • Shared hosting – your website sits on the same server as others and shares resources (best for blogs and small websites)
  • VPS hosting – your website sits on the same server as others with no sharing of resources (recommended for websites that scale up soon)
  • Dedicated hosting – server and resources belong to your website alone (for websites that require critical demand of resources)
  • Cloud hosting – your website is on the Cloud, scale up and down as you need

Check for the promised uptime, security practices (company websites are particularly at risk of data theft), support, technology, and more.

You must perform your due diligence and look for the more reputable and trusted web hosts for peace of mind.

Website Builder

Once you have settled the domain name and web hosting solution, the next is to start the website development. There are several ways to build your website:

  • Coding (tech skills like JavaScript, MySQL, CSS, HTML, and more)
  • Use a CMS (WordPress)
  • Use a website builder (Weebly, Wix, Zyro)

Unless you have mad tech skills, most gravitate towards WordPress or a website builder. WordPress web design costs can be free depending on what you use.

There are website builders that provide free options as well. Whatever it is, figure out which one suits you best.

No matter which tool you land on, ensure that it is flexible enough to build your website how you deem the best fit for your branding. Also, check if the tool has SEO features, as this helps strengthen your online presence.

eCommerce Platform

If you’re building an online store, choose an eCommerce platform that suits your current and future business needs.

Opt for a feature-rich eCommerce platform as it takes a load off your back when building your online store, compared to doing one from scratch.

When shopping around for an eCommerce platform, look for features that allow you to expand in the future. You want a scalable solution.

Consider the shopping and shipping functionalities, payment options, security, support, and others.

Set Your Website’s Objectives and Theme

Just like in any new endeavor you start with, planning and setting out the objectives are the keys to a successful website.

Firstly, identify your niche, then narrow down the type of website you wish to create. Be clear on the purpose and intent of your website.

You must know your targeted audience and your ideal customer profile.

Communicate with people and don’t hesitate to ask their needs. However, try to offer people exactly what they look for, otherwise users will soon start searching how to stop spam emails from you.

Also, know your competition; this helps set the right expectations when you enter the battlegrounds. Then start designing your website.

Whether it is a visual mind mapping or something you thought of at the spur of the moment, you need to put it down somewhere and get started on designing the theme for your website.

Your website theme governs the overall look, feel, and style. It covers the color palettes, layouts, backgrounds, positioning, sizing, headers, typography, and more.

Get your theme right from the beginning; this directly represents your brand and impacts your users’ experience.

The first impression sticks, so ensure your website is flawless to create a good impression of the competency of your business from the start:

Uncluttered and Seamless Navigation

Have your menu items self-explanatory and well-placed. Don’t have too many hierarchical menus and sub-menus; this only makes for messy and tiresome navigation.

Have enough whitespace to ease the eyes, and use a compelling layout with visually appealing aesthetics to grab and retain your audience’s attention.

Using eye-catching quality images against a neutral background allows a contrasting effect to make the image stand out yet softly.

Ensure that your audience need not go through a maze to reach what they want, thus giving a seamless user experience. The chosen colors and fonts must sync with your brand identity.

Also, guide your visitors to the Call-to-Actions (CTAs).

All design choices need to communicate your brand and ultimately answer everything your audience wants to know so that they will enjoy a positive and memorable experience on your website.

Responsive Design

Caption: Mobile retail commerce sales share worldwide from 2016 to 2021 (Source: Statista)

Mobile devices are changing the telecommunications landscape and the internet as we know it today.

A survey confirmed that the mCommerce sales market share is booming, with around 73% of all retail e-commerce generated via mCommerce in 2021.

Hence, you wouldn’t want to miss out on all this action. Hence, your website must be adaptive across devices.

Nothing turns off a user more than trying to access your website only to find it does not display on the device in use.

Instead of designing a mobile version separately, which is costly to maintain, deploy a responsive design instead. A responsive website gives the optimal user experience at all times on all devices.

Media and Animation

Incorporating visuals is essential to break up your text so that your website presents appropriate chunks of data that are digestible.

While many still adopt the static approach, it is advisable to include some interactive essence. You can affect subtle animations and sweeping page transitions through various layers of motion.

Parallax animations are becoming trendy; this is where page elements are separated into the foreground and background extremes to produce a parallax effect.

Your audience experiences an optical illusion where objects nearer the viewer seem to move faster than those farther away.

Incorporate SEO Web Design

Caption: Google’s PageSpeed Insights provides valuable insights to improve your website (Source: Google PageSpeed Insights)

There is no point if you have a beautiful website with all the praiseworthy work done, but nobody can find it.

Website owners want to appear at the top of Page One in the search engine results pages. You want greater visibility, more traffic, quality leads, and higher conversions. Hence, your website must be SEO-friendly.

SEO needs to be considered during the designing phase and not after. Speed is essential for SEO.

When your website is speedy, you rank higher. If you find your website sluggish, look into your web hosting solution, and optimize your page coding and design for better speeds.

For example, avoid designing a Flash site as it slows down your website.

Look into optimizing keywords on your website. Keywords help search engines understand your website’s content and intent.

Some tools search for the relevant keywords that you can leverage. When used in the right places on your website, keywords can help bring in more traffic.

Consider best security practices when designing your website. Nobody will return to a hacked website, and search engines will be wary, which frustrates your SEO.

Also, look into quality link-building opportunities; they are handy to drive traffic to your website. Link-building tools help build quality links efficiently, which is good news for SEO.

What’s Next

You need to invest time and effort to create a successful website. Don’t be afraid to take that first step. Try different things and methods. Learn from others and your mistakes (mistakes are the mother of successes).

I hope the above encourages you to take that leap of faith and create your website. Countless others have tried and turned their websites into profitable businesses.

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Author Profile

Pui Mun Beh is a digital marketer of WebRevenue.

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