The number of Internet users is increasing every day. At the same time, the number of consumers that use services via the Internet is also increasing. Accordingly, companies are more and more interested in ensuring that their services and products are qualitatively and conveniently provided.
The Internet is the most competitive platform, and it is professional UI / UX design that can favorably distinguish you among other market players.
Website with good ui draws attention to a wide audience and allows you to significantly strengthen the position in the web space, attract new customers and improve your image. And vice versa, with a bad, "patterned" interface, even the most valuable information will be unnoticed.
Therefore, the main benefits of a good interface are:
- a significant increase in the percentage of sales;
- expanding the range of clients;
- active involvement of new partners.
Statistics shows that a large proportion of web users spend less than a minute to study one site. This is quite natural, since when searching for certain information, a person should study a lot of sites. In this case, at first he closes sites that irritate his eyes externally. In pursuit of fashion or in an effort to somehow stand out, the owners of many sites select so bright colors for their design that it becomes simply impossible to look at the screen for a long time. This can also include too gloomy tone, a sharp contrast of text and background, complex fonts, attempts to get a grasp of which can be very tedious.
Another reason for closing the website is an uncomfortable interface. If a person does not have an ability to quickly understand the navigation of the site, then it is most likely that the client will leave this resource pretty soon. In particular, this applies to sites that load too long.