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4 Essential Reasons Why Software Testing is Important

Artem Bairachnyi

Artem Bairachnyi

Senior PM

4 min

We’ve all heard that prevention is easier than dealing with problems later – this clearly applies to software releases.

Comprehensive testing before launch is essential for ensuring quality and inspiring confidence in end users.

Regular testing helps reveal defects and opportunities early to keep up with changing consumer behaviors and expectations.

In this article, we’ll explain what software testing is, why it’s essential, and how to do it right.

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What is User Testing, and How Does It Work?

According to this, constant carrying out such testing will keep you above your competitors. The statement is bold but fair, isn’t it?

Carrying out such studies and projects will help you, first, to better know your user, what he lives in, and secondly – to test the way your applications work.

Most often the test is conducted with a certain number of people under conditions of thorough observation and strict control. In such circumstances, users must perform several tasks using the product.

There is a list of reasons that prompt the SaaS company to conduct this research. Let’s consider some.

1. Users Are Unfamiliar with Your Web Application

Very few people know exactly how your application works. And why? All that interests users is how this application will satisfy their requests.

The whole point is that the assumptions of each person who participates in the testing are different from the thoughts of the creators of the application. Apparently, they look at your product quite differently. Typically, user testing identifies problems that developers could not find in a different way.

And it’s not just that. Also, it is worth remembering that quite often users do not know how to cope with emerging problems. This takes a lot of time and effort from any employee of the support team.

Thanks to such software testing services, developers can be sure that the solutions they have created to solve possible problems will really help each user to solve them without your help.

2. Data-Driven Insights

Data is everywhere. Information can be taken and used. You just need to find the right one and pick it up.

If you tell 10-15 people about your application and ask them to test it in practice, you, of course, will receive some information about its work. But you will get really solid data about the work and full statistics only if the number of users exceeds one thousand. In this case, the developer will understand what to focus on in the future and how to do it.

Among other things, all the information you receive as a result will show some details, especially important to your potential customers.This is special information that must be taken into account.

Even the simplest form of testing will allow you to see what attracts the attention of customers, where they click and why, and whether or not to limit their access to any tool.

3. Live Testing Is More Cost-Effective

This testing sets the tone for your work on the application in the future. It’s clear what your customers like and what needs to be improved. However, most people think that for this type of information gathering it is necessary to hire a huge number of people or to force those who already have to sit at work longer for testing.

However, a flexible testing system involves active interaction between all members of the test team. Feedback and evaluation are present at each stage of the project verification.

4. Leverage Results to Boost Retention

All cash receipts directly depend on receiving and maintaining a stable level of profit for your company. If users are no longer interested in your application, you will start losing money in large quantities. Does it sound logical?

The results obtained from the research can allow you to hone your skills and experience. Your actions will be aimed at keeping the interest of your customers, which will continue to yield the appropriate result.

Moreover, customers will not have time to be disappointed in your work if you react lightly to messages from users who come by feedback and the corresponding error reports.

Do not stay in your office for too long

Those who do not follow the needs of their customers, it is worth thinking about the reasons. You can quickly lose a lot of users if for some time you do not react to their complaints.

There are so many ways to collect information quickly that developers have no reason to ignore this important point. Take advantage of your ability to stay in the skin of the user and consider the result of your work through the eyes of your customers. This is the fastest way to become successful in this business.

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Next Steps

Embracing robust live testing practices ensures offerings remain tailored to market needs and outpace the ever-threatening competition.

Leverage our specialized software testing services if your team is stretched.

We conduct comprehensive performance, usability, and security testing to identify optimization areas you might miss otherwise.

Contact us to learn more about solutions customized to your objectives.

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