E-commerce with CRM
Some time ago, a businessman turned to SpdLoad, whose business prospered successfully for almost 10 years. The site of his online store regularly prevented a lot of people, but it also had it's own issues.
The site worked work the help of CRM technology in an obsolete way. There were a lot of constant mistakes, because of what the online store was idle. Moreover, CRM did not contact his site at all, so owner had to attract people to process all orders manually. Not surprisingly, the client needed professional CRM support. It was necessary to automate the registration of orders and reduce the workload of employees.
In this project there were several curious moments that complicated the process of work. To achieve a quality result, the work had to be divided into several stages. There was a need to begin with the architecture of the project.
The first stage is diagnostics. The site assumed the availability of about 30 000 items. Before the very beginning of work, the team had to study in detail the structure of the site.
No wonder, it was necessary for the project to create a database of complex design. It was supposed to be simple and convenient to use, and also worked quickly despite a large number of products.
In addition, it was necessary to automate the entire process of registration of the purchase, so that there was no longer any need to attract human resources. In total, the team had to supplement the existing infrastructure with a multi-level database and fully automate it.
As a solution to all these problems, the team decided to create an additional database. It was necessary to introduce it into the project and attach it to the existing database.
The next stage was the creation of advanced CRM technology for establishing the automatic interaction of site visitors and materials on it. For this we used PHP Laravel, because it is this tool that helps to achieve several goals at once:
- A simple way to support the site architecture.
- High speed sites.
- High level of security
At the end of the work, the above-mentioned businessman got a self-contained CRM to fully satisfy his online store need. Now the entire process of acquiring goods, from the selection and ending with the invoice provision, is completely computerized. Neither clients nor employees do need to install additional software, because the site is running smoothly.
Prior to cooperation with SpdLoad, the customer had to
distribute the work load on the site to 2 employees. Monthly for a salary for them took about 1200 dollars. After integration into automation, these people can be involved more appropriately. Thus, we saved the customer $ 1200 per month.
The updated site thanks to the intervention began to work faster, and this in turn increases the conversion by 7%. Also the updated site is much more functional. This made it more convenient for anchor customers, increased their brand loyalty and readiness to recommend it.