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Email Marketing for Start-ups: Best Practices and Tips

7 min read

Nowadays, the hunt for customers is intense. Companies are doing everything they can to get attention, stand out from the competition and attract sales. With the constant change in technology, tactics and consumer demands, marketers are doing everything that is in their power to maximise the sales and return on investment (ROI).

 From big to small businesses, start-ups are not an exception. With more people pursuing their careers in start-up related opportunities, effective planning and well-developed marketing strategy can bring the company a competitive advantage. As most start-ups are aiming for quick business growth and huge audience reach, email marketing can be considered as one of the best strategic marketing moves which any start-up could take. 

Email marketing is necessary and valuable especially when your company is expecting to reach large numbers of people in a short period of time. When implementing email marketing into your strategy the chances of high reach and growth are nearly guaranteed…

 What else is needed to achieve your goal? Check out the tips and practises below to find out more.

Benefits of Email Marketing Strategy for Start-ups

You are now probably questioning why do you need email marketing for your start-up?

Let’s take a look at all the benefits email marketing can bring to your business: 

  1. Delivers a better brand recognition.
  2. Builds your online business reputation.
  3. Develops client relationships and customer loyalty, usually long-term.
  4. Reaches a wide and broad target audience.
  5. Increases conversions.
  6. Drives sales and boosts revenue.
  7. Grows web traffic.
  8. Considered as the most cost-effective digital marketing strategy.

Seems like a lot of benefits, right? If you are now convinced to include emails into your marketing strategy, we have a full guide prepared that will help you achieve the best results and grow your start-up.

Creating Email Marketing Strategies

Before you send your emails, make sure you have your research done and tactics set in place, otherwise, you might not be able to achieve the results wanted. Take a look at the following tips and start developing your email marketing campaigns.

Before You Start

To create your email marketing campaigns you will need a great email marketing tool to ease your job and help your emails to be effective. Sender enables you to keep in touch with your customers quickly, easily and grow your business by being cost-effective.

You will be able to access the email templates library, analytics, enjoy high deliverability once you send your newsletters and benefit from all the great email creation tools available.

Step 1: Building Your Email List

To start with, your start-up needs to establish the right audience. Create an email list that will look like a library of email addresses that you have collected over time. To gather them, you may want to use your website, blog, social media, or any other marketing channel. By having these email addresses you will be able to approach people who are genuinely interested in your product or service.

Once you have a list of potential customers, make sure you segment them based on their needs and demographics. It will help you to approach them in a way they would be keen to open your email. Segmentation will not only help to increase the clicks on your email but also will help you to develop a relationship with your customer as you will only send them the content which is relevant and appropriate.

Step 2: Set Your Email Marketing Campaign Objectives

It is important to set specific goals, so you would be able to evaluate the effectiveness of your email campaign. This could include things such as a sales and revenue increase, website traffic growth or subscription list improvement. Once your objectives are set, you are able to create content that will make these goals a success. Do not forget that your audience needs engaging content which provides value such as promotional offers, exclusive collections or any other segmented information which is relevant to your potential buyer. 

Step 3: Select How Often Your Emails Will Be Sent

Your email marketing newsletter frequency depends on the type of content you are sending out. Since your email needs to be informative and valuable it might take you some time to produce the content which will have high click-through rates. However, if your objectives involve sales and revenue increase, you may want to send some promotions and offers more frequently to increase the purchases. 

When it comes to selecting the right time to send your email, you should consider the demographics of your target market. The best way to find out the greatest timing is by testing and evaluating the results. However, bear in mind that if your content is unexciting, it might reduce your subscribers’ list. On the other hand, if you send your newsletters rarely, you might lose touch and relationships, so make sure you find the perfect time and frequency which would work efficiently for your start-up.

Step 4: Spam Prevention

If your company’s emails are constantly marked as spam by many recipients, your emails will no longer be able to reach large numbers of people. That is why the establishment of the right frequency and timings might help. You will be able to prevent spam and any further inconveniences it might cause. Also, try to avoid ‘spammy’ words and phrases which might make your subscriber send you to spam without even reading the content in your newsletter. Attempt to avoid trigger words such as shopper, clearance, order, earn/make $, online biz opportunity, claims, cash, stock alert, etc.

Email Marketing Content Tips to Grow Your Start-Up

Once you have clearly established your marketing goals, objectives, collected the list of potential customers which you can approach and decided on the frequency – it is time to think of ways to improve your newsletters and make the content that is worth checking out. Here are a few ideas on how to engage your subscribers:

Use Attractive Subject Lines

It is the first thing your recipient will see so make it count! You can use the subscriber’s name to attract attention or add relevant emojis into your subject line to make your email more compelling and interactive.

Besides that, it has been proven that emojis are increasing the opening rates, so why don’t you try to use one for your next email newsletter? Check some further inspiration and guidance of the subject lines here.

Personalise Your Email Newsletters

Personalising your emails to meet your consumer’s needs has proven to be effective when it comes to opening rates, click-throughs and call-to-action. With developed customer segmentation, you will have a chance to increase your brand loyalty, enhance the customer experience, create relationships, improve customer retention, boost your sales and revenue.

The benefits of well-prepared personalised email are very valuable, so you may want to treat your subscribers with the content which will be specifically designed for them. Consider sending special offers, promotions, abandoned cart reminders, testimonials, surveys and messages which are individual to each recipient and have better chances to be opened.

If you are out of ideas, you might want to check some newsletter templates which will provide you with some great content options.

Adjust Your Emails for Mobile Devices

Mobile devices are taking a huge part in everyone’s lives. Consumers tend to use mobile phones for everything, including emails. 46% of all opened emails are coming from mobiles, so there is a huge opportunity here. Create newsletters that will look nice and attractive not only in a desktop version but in a phone too. With the help of mobile marketing, you will also be able to collect valuable data which will allow you to target your audience effectively and segment them further by considering more demographic details. You will be able to create your buyer personas and approach them with more appropriate, customised content and messages. 

Summary: A Recap of Email Marketing Benefits and Practises for Start-Ups

We have now covered the basics which will help your start-up get into the world of email marketing and enjoy its benefits. You will be surprised how effective it can be if done right. Do not waste your chance to boost your start-up brand to a whole new level by applying some of the suggested strategies and tips. Let’s recap the most important parts of email marketing:

  1. Building your email list is a priority. Collect the email addresses via website, blog, social media or any other marketing channels and approach them with engaging newsletters to promote your services or products.
  2. Make sure you set some clear objectives on what outcome you are trying to achieve here. Establish it and create campaigns that will help you to reach those goals.
  3. Decide on the timing and frequency of your newsletters. Make sure you do not overload your audience and at the same time do not leave them hanging there for a long time.
  4. Prevent going to spam by evaluating the best times and frequency to send the newsletters.
  5. To engage your target market from the very first sight, use attractive subject lines. Consider personalisation and emojis.
  6. Customise your newsletters by segmenting and targeting different audiences and creating the personalised content they will love.
  7. Make sure your newsletter can be viewed on a mobile device. Due to an increase in mobile usage, people tend to check their emails on their phone, so use this chance to reach your audience and increase the opening rates.

Don’t forget, to successfully implement emails for your start-up, you will need a great email marketing tool. Sender is a perfect fit for you.


Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in the third person.

He is also the growth hacker at Sender.net – the email marketing provider that is focused on user-friendliness, affordability, and utility.

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