Managing investor relationships post-funding is just as important as the fundraising process itself.
Strong and trustful relations with investors can set the foundation for ongoing support, potential future funding, and valuable mentorship.
So, after you’ve secured funding, make sure you continue communicating with investors and keep updated on your goals and prospects.
The updates should be regular – monthly or quarterly, depending on your agreements with investors. These updates should include:
- Key metrics (revenue, user growth, customer acquisition cost, etc.)
- Major milestones or achievements
- Challenges or setbacks and how you’re addressing them
- Plans and upcoming goals
Even if things aren’t going perfectly, being transparent helps investors feel confident that you’re handling the situation and keeps them engaged.
How to Build Trusted Long-Term Relationships with Investors
Many investors bring more than just money to the table.
They provide valuable experience, insights, industry connections, and strategic advice.
Do not hesitate to tap into their expertise when you need guidance.
Your investors can be a great resource for refining your product strategy, navigating a tough market, or preparing for future rounds of funding.
You can also ask for introductions to potential partners, customers, or additional investors.
Or seek strategic advice on scaling, marketing, or product development.
If there is a chance, try to use their network to gain insights into market trends and competitive dynamics.
Another important thing to remember is that investors are people, not just financial backers.
It is important to establish a good working relationship with them in order to gain their trust.
Get to know them personally, learn about their interests, and keep the lines of communication open.
This can help create a collaborative, positive dynamic where they’re more likely to support you in difficult times and celebrate your successes with you.