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A Detailed and Actionable Breakdown of the Benefits of FinTech

9 min read

Hi there!

This article is for project managers, serial entrepreneurs, and startup founders who need inspiration to own a FinTech product.

As you delve deeper into the facts of this article, you’ll learn the following;

  • The advantage of FinTech to businesses
  • FinTech advantage for investors
  • The importance of financial technology to consumers
  • Founders benefit from owning a FinTech product

Let’s dig deeper into what this article entails.

Benefits of FinTech for Businesses

It’s estimated that investment in FinTech peaked at $91.5 billion in 2021, a figure signifying a 20% advancement from 2020’s investment.

Payment automation infrastructures are becoming a major product among innovative companies with a penchant for technologically revolutionary solutions. But what are the main attraction points of businesses to warrant such growth among FinTech solution providers?

Here are some;

Benefit 1: Access to More Resources

FinTech companies create algorithms and ecosystems for businesses to accept payment for trades and services in the most seamless way possible. As such, it’s safe to conclude that FinTech innovation is one of the major growth drivers for businesses.

With their incredible intuition, enterprises and startups alike get an array of resources, distribution channels, and investment platforms. For example, you need an electronic payment technology to purchase a product or service on the internet; thus, the crux of the e-commerce process involves an instant payment system, without which a successful transaction can’t take place.

Unlike traditional banks, the financial technology sector’s low entry threshold has made the industry an easy ground for businesses of all types to thrive. Using open banking APIs, non-banking companies can quickly form partnerships with vendors and launch a working solution.

With an apt knowledge of creating a FinTech product, anyone can successfully own a thriving product in this niche.

On this picture you can see the first of the benefits of fintech for business, which means access to additional resources

Benefit 2: Business Process Optimization

A 2019 Deloitte survey shows that businesses that use digitized financial services are three times more likely to experience revenue growth.

By owning a FinTech product, you’re helping to improve many organizations’ proficiency and growth by systematically streamlining financial transaction and investment processes.

Today, adopting new financial technologies does not require radical infrastructure transformation or significant investment. At low cost, businesses can adopt an easy payment process and enjoy the top-notch optimization that comes with it.

The illustration shows the second of the advantages of fintech for business, which means optimizing business processes

Benefit 3: Better Retention Rate for Businesses

A common goal of FinTech innovators is to deliver a personalized user experience in the financial sector. It’s the major crux of FinTech astronomical growth over the years. A Kearney study of challenger banks corroborated this point as it shows that ease of use is a major selling point for FinTech products.

By adapting some generic and industry-specific FinTech products, businesses can give their customers a more impressive purchasing experience, thus leading to a much better customer retention rate. A report that gives credence to this notion is the Global App Trends Report; it says that 18% of FinTech users return at day 7 and 12% at day 30 (compared to the all-verticals average of 15% and 8% for the same days).

Aside from improving customer retention through convenience and speed, FinTech also provides customers with personalized experiences through AI and Big Data. This helps businesses to offer services and products to clients through their past purchases and financial standing.

Beyond businesses, FinTech also has an impressive gamut of benefits for consumers. Let’s elucidate further on this.

The illustration shows the third of the FinTech benefits for business, which means a better retention rate for business.

Benefits of FinTech for Consumers

With a FinTech usage rate of over 65% among US-based consumers, it’s safe to conclude that financial technology has a highly appealing effect on the average citizenry. This interest surge has been traced to the top-notch user experience customers derive from using FinTech payment and investment tools.

But what exactly are the benefits that consumers derive using a FinTech product? Here are three notable ones;

Benefit 1: Secure, Personalized, and User-Friendly Financial Service

Financial safety is the major forté of e-payment services. This is because FinTech minimizes the risk of loss and physical theft.

Although the technology is still prone to cyber theft, the probability of such theft can be reduced to its barest minimum with the adoption of modern cybersecurity intermediaries. Real-time money tracking, whether for domestic or international payments, helps to improve transparency. Blockchain and other new technologies using distributed ledgers ensure that transactions are immutable and timestamped.

Also, Big Data, machine learning, and artificial intelligence guarantees that products and investment outcomes are more personalized to fit the innate desire of consumers. With the right mind-map and UX design, FinTech guarantees better user-friendliness and improved financial connectivity compared to other traditional financial solutions.

Benefit 2: Access to Complex FinTech Services Together with Robo or Human Advisors

Financial technology helps to simplify access to complex FinTech services like real-time budget tracking, financial counseling, etc.

A perfect example of how it does that is through Robo advisors and non-contact human advisors. As it stands, $1.4 billion worth of assets is currently being managed by Robo advisors, with the figure expected to reach $2.8 billion by 2025. This signifies a CAGR of 19%. The growth in patronage signifies a steady increase in demand for this technology.

Patronage of non-contact human advisors has also sky-rocketed as evidence reveals that millennials tend to have a penchant for human advisors. The Covid-19 pandemic has also led to a rise in FinTech platforms for financial education.

Benefit 3: A More Convenient Access to Credit Pool

Experts believe that the digital lending sub-sector of the economy is expected to grow at a CAGR of 16.7% over the next five years, an apt reflection of consumers’ demand for FinTech facilitated loans. This demand is basically on the premise that FinTech startups like Branch offer credit facilities to a pool of lenders through a seamless process. The characteristic quick application-to-disbursement period gives the platform’s users a top-notch user experience.

FinTech offers credit to individuals with poor credit ratings and consumers that are not deemed credit-worthy. Beyond this, they also meet customers’ expectations for increased speed and convenience (e.g., documentation transfer, online applications); provide information and convenience on loan extensions (borrower identification, terms, pricing). However, to tap into this benefit as your startup’s selling point, it’s best to focus on a specific segment in the consumer market.

Haven discussed the pros of FinTech to consumers; let’s open up on the benefits for investors.

The illustration shows three main FinTech advantages consumers receive when using a FinTech product

Benefits of FinTech for Investors

The FinTech industry includes a mixture of startups and revolutionary offerings from industry titans. Although investing in a startup possesses more risk, investors have defied the odds by investing over $90 billion into FinTech startups in 2021 alone.

The major inspiration for this bullish investment drive can be anchored on a gamut of benefits investors get from purchasing stocks in FinTech. Below are some of those advantages.

Benefit 1: FinTech is the Ultimate field for Disruptive Innovations

The FinTech sector is projected to be worth $25.6 trillion in 2022. One factor at the forefront of this impressive valuation is the level of disruptive innovations being introduced to the industry. The area of technology where FinTech is currently championing innovation include payment services, wealth management, banking, and more. Bitcoin and other cryptocurrencies, which are major discussion points in the finance world, are also a part of their innovative invention.

Through tools like Artificial Intelligence, blockchain technology, and Big Data, FinTech software engineers can apply top-notch innovation to develop more disruptive solutions.

Investors with a penchant for investing in a highly disruptive product will undoubtedly have a field day sorting through a gamut of sophisticated solutions in FinTech.

On this picture you can see the first benefits of use FinTech for investors, which means access to breakthrough innovations

Benefit 2: The Growth of Startups Increases the Chance to Invest in the Next Unicorn

Every investor aims to own a significant share of the next unicorn. There’s no faster way to achieve this aim than investing in a FinTech company. Why?

The FinTech sector is currently growing at a CAGR of 13.7%, and the global FinTech market is poised to get $190 billion of investment in 2026. With this impressive growth, the valuation of FinTech startups is expected to be worth a significant sum in years to come, and owning a piece of the sector now guarantees you a seamless way to become a part of a noteworthy organization in years to come.

There is already a degree of interest in FinTech from the investment community and tech giants like Intel, Salesforce, Google, and many more. Traditional finance houses also embrace FinTech solutions to fend off competitors and establish a vibrant distribution channel. Total investment in 2020 from other tech giants alone is well over $80 billion.

On this picture you can see the second benefit for investors, which means an increased chance of investing in the next Fintech unicorn

Benefit 3: Alternative Investments are Becoming more Profitable

According to a World Economic Forum report, the future of alternative investment is one with significant cultural change and astronomical growth, accompanied by advanced maturity of regulations and infrastructure in the investment sector. The industry has afforded investors avenues to grow their assets via various strategies. The alternative investment industry, especially digital assets, is continuously growing.

To date, the digital asset economy is estimated to be worth $268 billion, with an all-time high of $744 billion in late 2018. An analysis report by Prance Gold Holdings shows that the “major drivers of market growth are high remittances, transparency of distributed ledger technology, growth in venture capital investments, monetary regulations fluctuations, and cross-border remittances.

Illustration shows the third benefit for investors in Fintech, which means that alternative investments are profitable

The Benefits of FinTech for Startup Founders

FinTech has been deemed a primary conveyer of the astronomical growth that alternative investment has enjoyed in this century. Anyone can now invest in derivatives, futures, and the forex market. All that’s needed is a FinTech investment platform, an internet source, and investment fund on a digital wallet, credit card, or any other mobile payment solution.

Other than investors, founders also benefit from starting a FinTech startup. Below are some advantages of FinTech for innovators.

Benefit 1: Big Number of Business Opportunities

Numerous exciting FinTech business opportunities empower you to unleash your inner creativity as a FinTech founder. So many financial problems still require solutions, and with the right eureka moment, you can craft a noteworthy solution to the problem.

Amongst the tens of business opportunities in FinTech, the most noteworthy ones include;

  • Digital payment processing services

This business model includes online payment solutions that enable consumers to process transactions on mobile devices without the need for physical money exchange. With a basic bank account or peer-to-peer payment method, you can make money transfers to personalities and small businesses.

  • Virtual lending solutions

Principally, online lending platforms work as an alternative to traditional loan marketplaces, e.g., banks. These virtual lenders are FinTech firms that provide consumers with financial products to guarantee a seamless avenue of obtaining credit without visiting a traditional financial institution.

  • Personal finance applications

Personal finance apps help users save, invest, and plan their finances from their digital devices. Some highly sophisticated solutions may further improve customer experience by introducing functionalities to help navigate savings and aid retirement preparation, thus reducing financial mistakes through mobile technology.

  • Online investment brokerage platform

Essentially, this entails offering investment brokerage, regulatory, and monitoring services via the internet.

Irrespective of your preferred choice, your objective should center on helping consumers achieve their financial goals, build financial confidence, lower transaction cost, and commit fewer mistakes.

The illustration shows the first benefit for startup founders in the Fintech sector, which shows the existing business opportunities

Benefit 2: The Growth of Investments and the Number of Investors

Investment in FinTech has grown rapidly since 2010 and has been higher in countries with better regulations and more capacity for innovation. A statistic that gives credence to the bullish investment claim is that over $100 billion was invested in FinTech in 2020 alone. This shows that investors’ confidence in the sector is very high, and a noteworthy innovation is bound to get much-needed financial support.

It’s also worthy of note that there’s no limit to the amount founders can raise in a single investment round. For example, Ant Financial, a china based FinTech company, raised $14 billion in a single funding series. This is a noteworthy example to depict the extent of funding that’s available for FinTech companies.

On this picture you can the second benefit for startup founders in the Fintech field, which demonstrates the reasons for growth of investments and the number of investors

Benefit 3: Insurtech is Making Giant Strides

The entire FinTech industry is booming at an unprecedented rate. However, a noteworthy shining light in the beaming industry is Insurtech. Despite the fact that InsurTech is a separate industry, it is often seen as a branch of FinTech.

Insurtech, as the name implies, entails the use of artificial intelligence and Big Data to process a person’s medical and criminal records whenever legally permitted. It also checks out open social media information, credit history, and other information to reduce the startup’s risk and suggest the most beneficial option to an Insurance policy buyer.

This sector is particularly considered a founders’ paradise for those searching for an industry that can guarantee quick growth. How? At a mindblowing CAGR of 48.8%, experts believe that Insurtech will easily spin out to be the next gigantic FinTech sub-sector over the next seven years.

On this picture you can see four key facts that affect the third FinTech advantage for startup founders

Care to Learn More about FinTech?

Now that you have a concise knowledge of the benefits of FinTech, it doesn’t all end there. Giving life to your idea goes beyond being motivated by the merits it offers society over traditional financial services. You should have a good overview of the nitty-gritty of building a financial technology app.

For more information on financial solution development, read this article titled “How to start a FinTech startup“.

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How to start a FinTech startup? Actionable guide

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