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How to Develop a Healthcare Website in 2023? In-Depth Guide

Anna Korotkova

Anna Korotkova

Solution Architect

Samuel Iluyemi

Samuel Iluyemi

Content Writer

13 min

This guide is designed for startup founders, serial entrepreneurs, or digital transformation experts in the healthcare industry.

You’ll learn everything related to medical website design and development: the breakdown of cost and pricing factors, an overview of the step-by-step development process, and find out how to choose healthcare website developers.

If you prefer the visuals to text, feel free to jump straight to our infographic “Healthcare web development in 2023”.

If you prefer visual to text, then go straight to the bonus infographic  “How to develop a healthcare website from scratch?”.

Let’s go straight to the point.

How Much Does It Cost to Develop a Medical Website?

The cost to develop a healthcare website or web application ranges from $5,000 to $100,000. The price depends on the type and complexity of the website, as well as the type and location of the team.

Let’s take a look at the details of the pricing for healthcare website development services.

Cost Defined by the Type

Before calculating the costs, you need to develop an estimate based on your healthcare platform and determine the type of solution.

Here we compare the prices for different solutions based on the Ukrainian rate of $40 per hour.

Type of a website Average cost, $
Healthcare corporate website 5000
Scheduling appointments 20,000
Electronic health records (EHRs) 40,000
Medical diagnosis 40,000
Medical networking 70,000
Hospital management 80,000
Telemedicine 100,000

And now let’s see the difference in the cost for different types of the development team.

Cost Defined by the Team

The cost can be different depending on the type of team you choose. To calculate the price, let’s take an EHR development, which takes 1,500 hours, as an example.

Type of a team Average cost, $
In-house team 150,000
Local agency 200,000
Freelancers 40,000
Outsourcing agency 60,000

Let’s look at the prices defined by the team’s location.

Cost Defined by Location

When considering different options for outsourcing healthcare web development, don’t forget to compare the average price in other parts of the world.

We will use the same example to compare pricing options.

Type of a team Average cost, $
Australia 120,000
the US 200,000
the UK 170,000
Western Europe 150,000
Eastern Europe 60,000
South Asia 40,000

Choose carefully and compare the cost depending on all factors mentioned above.

When you find your team and define the healthcare development type, it’s time to start the development process.

On this picture you can see the 3 key factors that affect the cost of developing a healthcare website


How to Develop a Healthcare Website?

The process of developing the medical website is easy if you know the main points and steps:

  1. Discovery phase
  2. Design phase
  3. Development and testing phase
  4. Launch and improvement phase

Here, you can learn some tips to pay attention to and steps to fulfill your development process as smoothly as possible.

Step 1. Define What You Need to Develop

Define the kind of product you are envisioning. Because until you are clear about what you want, you cannot communicate it with others.

There are two options for healthcare website development – corporate website or web app. Each of them has a different cost of development. Let’s reveal each of them in detail.

Option 1. Corporate Website

A corporate website represents the brand online. It can be similar to a corporate website in how it promotes its business goals.
The purpose of corporate websites is to generate leads using digital marketing, mainly for a large organization.

Pfizer is one of the best examples in the context. Over 60 websites were moved to a single platform while providing a responsive design of top-notch quality.

Option 2. Web App

A web app is a software, one can access from any web browser.  Almost all browsers support web apps, which functions similarly to a mobile app.  The frontend uses languages such as JavaScript, CSS, HTML.

Web apps provide an excellent non-interrupting method of tracking your customers. Besides collecting valuable data to improve services. They also help connect customers to the business.

IU Health is one of the great examples of web apps. One of the most striking features of Indiana University Health is the keyword search feature. Patients t can create their profile and choose their location for better services. It provides a straightforward design with easy navigation.

The illustration shows two types of website you can choose when building a website for healthcare

The Choice Defines the Efforts and Costs

Are you looking to build a web application for a small clinic or a big hospital? Is it basic or needs customization?

Each type of web application will have a different cost for development. This further helps decide the team members, the timeline to design and develop a website, and the overall price.

Type  Estimate Cost
Basic web application 480 hours ~$20,000
Average web application 960 hours ~$40,000
Average corporate website 120 hours ~$5,000

The table above discloses a general estimate. However, it may be different in different places.

After you decide on what you need to develop, you can start the product discovery phase.

Step 2. Conduct Product Discovery

The product discovery phase is a crucial stage in software development. Here you identify the target audience, define the product market, and have all the requirements for the project.

Any mistake during the planning stage may cost you dearly. Therefore the primary goal of the discovery phase is to test the ideas and implement search engine optimization strategies.

Also, hasten the product development process and optimize the development cost.

Define Value

Value matters. While many healthcare solutions provide the same functionalities, it is how well your solution performs for a specific customer that matters.

Method Description
Killer feature + Aim at developing a medical app that boosts productivity and revenue.

Focus on adding features such as:

  • E-prescribing.
  • Patient portal to support appointment requests and seamless communication.
  • Claim management to speed up payments,
  • Voice recognition.

These support both users and the hospital staff l.

Target audience A healthcare solution reaching everyone and not the target audience is bad.

Identify your target audience carefully. It  may be a hospital, a physician, a surgeon, a pharmaceutical healthcare organization. Define your customers.

Sub-categorize them into the

  • Geographical region,
  • Psychographics,
  • Demographics, and
  • Patient behavior.
“A new way of doing something” A healthcare app development has changed in the wake of the pandemic.

With an increase in the online consultation, few functionalities are deemed more important than others.

For example, Teleclinic created a specific questionnaire. It helps identify the possibility of clients contracting the virus.

Successful web development of in medical field requires clear value definition

Discovery Phase

Medical website development includes the following steps:

  1. Alignment. The product manager must bring all stakeholders together to explain the issues they foresee and help them to see the context.
  2. Research. Identify opportunities for the product. Find out the pain points of the customers and define their problems. For better insight, divide it into attitudinal, behavioral, quantitative, and qualitative issues.
  3. Customer analysis. Analyze your customers. See if they need it or not. Check the following aspects:
    1. Customer profile
    2. Demographics
    3. Buying procedure
    4. Pain points
    5. External factors
    6. SEO strategy
  4. Market analysis. Analyze the market for:
    1. Market size
    2. Competitors
    3. Location
    4. Trends
  5. Competitor analysis. Identify and analyze your competitors by:
    1. Location
    2. Business model
    3. Pricing
    4. Product features
  6. Prototyping. Show your ideas to the customers. You may utilize both high and low prototypes. It helps the team understand the project and define the cost.
  7. Project blueprint. This step ensures that all processes are completed and taken care of.
    1. An excellent example of this is telemedicine. The developers ensured an in-depth discovery phase with patients’ pain points as the prime focus to build the app. Check the entire process here.

Once you’re finished with the conceptualization of the idea, it’s time to move to design work.

In this image, you can see the discovery step-by-step process for creating a healthcare website

Step 3. Healthcare Website Design

User experience and user interface design is one of the many elements that help build an online identity. It is the bait that creates a perception of your business in the minds of your prospective customers.

UX refers to the user experience. It is primarily what a user feels when he uses the product. This process includes design, branding, usability, and functioning.

The UI stands for the user interface. It is the graphical representation of an application, screen sizes, keyboard, touchscreen, lights, and sounds.

Healthcare websites require a specific design, so the users can easily navigate and find the information they are looking for.

The UX/UI design of the medical website or application has to be straightforward, responsive and should focus on medical and healthcare functionality.

It offers a few advantages, including:

  • Brand recognition
  • Visual appeal
  • Improved client experience
  • Better conversion rate

The website’s design defines the platform, its development stages, its features, and the final cost.

There are certain characteristics that differentiate a medical website from other websites.

Therefore, create a robust healthcare web design with all the elements it needs to engage the potential users and convert them into your customers.

The next step is to choose the right tech stack for your project.

This picture shows the basic breakdown of the two component phases of the website design process for creating a healthcare website

Step 4. Define Tech Stack

A technology stack is a collection of programming languages, frameworks, and medical software required to develop an application. In our case – the healthcare applications.

The technology stack significantly affects any project. The time, quality, and cost of development vary depending on the technology stack.

Moreover, it affects scalability, so if the project’s development was carried out on a poorly selected technological stack, it could cause several future problems. That is why it’s okay if you need more time to choose the right solution for your project.

We recommend using the following tech stack for the development of custom medical websites:

Backend App frames Lavarel, Node.js, Express
Databases MySQL, Redis, MongoDB
Hosting AWS, VULTR Server, NGINX
Frontend Languages HTML5, CSS3, JS
Libraries Vue.js, React, NUXT JS

A responsive design, the right tech stack, and an easy-to-use interface are not the only requirements for healthcare websites. The most crucial element of such websites is HIPAA compliance.

On this image you can see required tech stack options to create healthcare website

Step 5. Take Care about HIPAA Compliance

HIPAA defines all the requirements for the storage, management, and transmission of information.

HIPAA includes privacy rules, security rules, breach notification rules, and enforcement rules. In your medical website development, you need to comply with all of them throughout.

If you receive, maintain, create, and transfer ePHI, you need a HIPAA-compliant website. If you gather information via forms, you are responsible to protect the data as per the HIPAA rules. Save it from a potential data breach or unauthorized access.

HIPAA compliance isn’t easy. It required deep niche expertise and experience working with a specific set of tools.

Tool Description
SSL Certificate A non-SSL website is technically insecure, so it’s better to have an SSL certificate. It makes transmission from user to server unreadable and encrypted for third parties.
Backup Provide backup for client information. Create a local backup in medical web development or use a secure cloud service.

We had a similar request from one of our clients. They were unable to save data for more than six months. How did we ensure it? You may read it all on this page.

Role system Make your employees sign and adhere to the privacy policy.

Grant access to patient information as per staff role and requirement: doctor and other personnel.

Business Associate Make sure the third-party vendor signs the HIPAA Business Associate Agreement.
Storage Encryption All files, including local as well as via cloud service, should be encrypted.

Our SpdLoad developers built a HIPAA-compliant app named MedPortal for one of our clients.

When you are done with HIPAA compliance, it’s time to add the healthcare website’s features.

This image shows the basic components of HIPPA compliance that need to be considered when develop a healthcare website

Step 6. Define Features for Medical Web App

A medical website has some unique features exclusive to its online existence. Check them out.

Feature Description
Create and manage user profile This is a feature, that allows users to create an account, sign up, sign in, and use your website.
User-friendly navigation Accessibility is vital in medical web development.

However, an intuitive structure with easy-to-read fonts and contact forms are not the only UX features you need. Follow the best practices:

  • Keep information logical and organized.
  • The text should be short and specific. For example, write “About Us” and not “Abut XYZ General Hospital.”
  • Limit primary navigation to 8 to 10 links only
  • Use Footer
  • Write an outstanding “Contact Us Page.”
Intuitive Search Provide patients with answers to their problems in real-time with quick navigation.

Medical website developers from SPDLoad created an outstanding solution for telemedicine patients.

Scheduling Have a built-in booking content management system and make it easy. For example, a user should select a doctor, a suitable time in the available time slot, and the desired appointment type.

They should receive an SMS or email about the appointment.

Online video consultation In the time of the global coronavirus pandemic, the online presence has become critical.

Allow patients to have unlimited access to high-quality medical services and medical devices in the comfort of their homes.

It’s easier to reach the doctors with the help of mobile devices.

Payment gateway integration Your medical website development should include the ability to accept online payments. Include online payment options such as include PayPal, Google Pay, credit cards, etc.
Analytics integration You should also have a tool to examine your performance online. For instance, use Google Analytics in hospital website development.

It is a free tool that helps you know user behavior and analyzes the marketing channels more frequently.

If we talk about the corporate website in Healthcare, then Search Engine Optimization or SEO will play an  important role.

There are a few website features, you need to take care of in addition to the features listed above:

Feature Description
Contact us page Add it to the header or footer. Generally, contact details should be on a separate page with a hyperlink from the homepage. Add options such as headquarters, email, phone number, social media accounts. Integrate Google Maps on Contact Us forms.
Team page Create a staff directory and let potential patients know who they are entrusting their health with. It should primarily include the healthcare organizations and the list of physicians with their qualifications and experience.

Now, let’s take a look at the list of advanced features to scale an MVP.

Here are the main features that can be inserted when develop a website for healthcare

List of Additional Features of a Website

A medical website should have all the features mentioned below in the table to make it work and stand against the competition.

Feature Description
Social sign in With 4.33 billion social media users, there is a high chance of your patient being on one of the social media platforms.

So, integrate social media buttons to enhance your customer engagement.

Disability -friendly design Out of 4, 1 adult is living with a disability. Cater to their needs with W3C accessibility. People from different industries, research labs, government, medical practice, and disability organizations frame the guidelines.
Chatbot integration In case of emergencies, new patients would need quick support, and you need to provide customer healthcare service 24×7. Provide them with a chatbot option in medical website development.
Live support Do not turn away from listening to your patients. Let them know that their voices are heard. Even better, if implemented.
3D tour through hospital A patient may like to see what the hospital looks like even before they visit it. So, allow them the luxury with a 3D tour.

Give them a glimpse of all the high-tech treatment they would have access to when they choose your hospital.

Now that you are clear about the functionality you want to implement, it’s time to think about the right healthcare app developers.

How to Develop a Healthcare Website in 2023? In-Depth Guide

How to Choose a Healthcare Web Development Team?

We left the most important topic for the end. Your choice of development partner determines whether or not you can achieve your business goals. Consequently, it defines the cost of development too.

There are some factors that you need to take into consideration before choosing the healthcare development partner. We recommend doing the following:

  1. Check the expertise of the team in implementing healthcare solutions.
  2. Read the testimonials of the clients and the background of the company.
  3. Interview the potential team.
  4. Clearly describe the technical requirements of the project.
  5. Make a shortlist of companies that meet your needs and compare them.
  6. Determine the price range and period of product development.
  7. Choose the best methodology for your healthcare solution.

Choosing the right healthcare web development partner is a challenging task requiring extensive research and decision-making.

Therefore, it is essential to spend some time choosing the right partner, as the real outcome of the project depends on it.

Let’s see and compare the specifics of different types of teams.

Option 1. In-House Team

An in-house team means hiring full-time employees for your product. It means you are in control of every process of web development. However, like everything in this world, it has its pros and cons.

Pros Cons
It’s easier to control all processes The team can lose interest or motivation
The team is fully engaged in the project The need to organize working conditions and space
There is a knowledge of the business specifics The risk that a trained and qualified employee will leave the company
The chance to gather your dream team Professional burnout due to routine work tasks

If in-house is not your option, look at the opportunity to hire a local

development company.

Option 2. Local Development Company

Hiring a local development company means finding the company in your nearest location. However, this option also has its pros and cons.

Pros Cons
You and your teamwork in the same time zone The experience of the medical industry can be limited to the local area
The team knows the local specifics that can be useful for your healthcare solutions It’s hard to change the team staff
You can avoid the potential risk of intellectual property The cost depends on the location
You can use local economic benefit There is no guarantee of good quality

If hiring a local development company is not what you are looking for, consider hiring freelancers.

Option 3. Freelancers

Hiring freelancers means you can choose the team specialists on your own. It can be an option for a small project.

Pros Cons
It can cost less than hiring a team of developers You can’t be sure whether they work till the end of the project
They are always easy to reach You need to manage lots of the processes
It’s easy to hire freelancers There can be more rework of the project
They can be flexible in terms of resources You need freelancers for different roles

And there is one more option – hiring an outsourced agency.

Option 4. Outsourcing Agency

The outsourcing team can work on several projects and can experience the specifics of different areas. It enables the ability to solve non-standard problems.

Pros Cons
The availability of resources There can be cultural differences if you work in different countries
You can save on time and money It can be more expensive than hiring freelancers
You can get an experienced team There is a risk of security data leak
It increases the revenue of the project The work of the developers isn’t so transparent

Now that you considered all the possible options, it’s up to you to choose the potential web development company that meets all your requirements.

The illustration shows the main types of teams that are involved to the healthcare website development process

Interested in Developing a Healthcare Website?

Selecting a partner for your healthcare website development usually takes some time. It is always worth that time and effort to do your diligence. . The development cost of such a healthcare project is based on the goals, functionality, technical requirements, and terms.

At SpdLoad, we’re equipped with the right technology and expertise to help develop a healthcare development solution. Still have doubts?

Just contact us to get your project off the ground in a reliable and cost-effective manner.

Bonus Infographic

Here’s a summary of our in-depth guide. Learn the highlights of the process of building a healthcare website from scratch in 2023.

This infographic provides a step-by-step process for developing a healthcare website, detailing each component that affects development costs.





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