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How to Design a Healthcare Website [in Conversion-Driven Way]

The SpdLoad team prepared an in-depth guide about healthcare website design for founders of early stage startups

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11 min read

Let us begin with some fresh stats!

What does this suggest?

Clearly, no business can survive without going online. Creating an online presence is the best way, and what better than a website to start with?

But we are well aware that the success or failure of a website greatly depends on a good or bad design.

Therefore, create a robust healthcare website design with all the elements it needs to engage the potential users and convert them into your routine customers. To start with, like all products, this one too has some peculiar features exclusive to them.

Let’s know what they are.

Design Requirements to Medical Website

There are certain characteristics that differentiate a medical website from other websites. We have listed some of the most vital ones needed to make a unique stature in the market.

1. Clear Navigation

Suppose there are two websites – A and B. Website A helps the user find his preferred choice in three simple steps.

Whereas website B takes too long to open up, makes the user go through a series of questions, and above all, navigation is confusing.

Which one do you think will be a hit among the users? Clearly, website A.

The entire brain exercise above suggests that simple and clear navigation rules supreme when it comes to engaging a customer.

Irrespective of the website niche, a user looks forward to understandable and easy-to-learn navigation.

Therefore, create intuitive navigation with an organizational structure that guides a user well. Failing to do so will leave the user astray, making him leave the website soon.

More and more departures will consequently skyrocket the bounce rate.

Take a look at Greensborough Road Surgery. The minimal approach in the medical website design with easy and quick navigation is what makes its users happy and satisfied.

The table below is an insight into the two most important elements of navigation besides others.

Well-designed menu
  • Use hierarchical menu structure in the healthcare website design.
  • Create clear titles targeting landing page content to win user’s trust.
  • Use standard titles for elements in the menu bar (such as Team, Contact, Services, etc.).
  • Take a look at The Royal Women’s Hospital website and other examples.
Clear CTAs Place CTAs throughout the webpage taking users to the most important pages such as the online booking system, patient portal, and more.

For example, Heritage Hospice offers smooth navigation features.

The medical web design has clear CTAs; all placed strategically directing users to pages with higher priority starting from their navigation menu.

The first element of medical website design is clear website navigation

2. Advanced Accessibility

A medical website will be required by people with different health conditions like:

  1. Old Age
  2. Auditory and visual abilities
  3. Psychological and physical characteristics

With a customer base like the above, it is vital to include elements in your medical website design that make it accessible for all and work seamlessly. Also, check if there is a hindrance to any user.

For instance, individuals with motion sickness may not find animation comforting. But this does not imply you should use only two colors.

The design suggestion indicates an added responsibility for the designer. The color blindness simulator is useful in this regard.

Now, check out the table below. It has a few tips to achieve advanced accessibility.

What to Do? Why do It?
High contrast ratios Improves visibility
Subtle colors Heavy colors may drive away color blind people
Responsive design Adapts to all screen types
Consistent navigation Easy to use
The second element of medical web design is advanced accessibility

3. Trust-Inspiration Design

Needless to say, people invest their trust in medical websites for their health and well-being. If your design is poor, no one will believe you and your services.

So, if you use a template and it appears like many other websites, consider it a doom. For a user, there is very little left to differentiate you from your competitors.

Henceforth, pay attention to your logo and brand name. It should be unique and catchy. Take, for example, Mod Health.

It is a modern healthcare company with a simple logo. However, the color choice and design are intelligent. While the green color denotes professionalism, trust, and power, the gray color accentuates the blue.

Do not leave any loopholes either in your copy, coding, or design. Unable to grab attention here will be bad in pursuit to build your clientele.

Remember, a few things in a trust inspired design are:

  1. No spelling, grammatical or informational errors.
  2. No website templates (including the free ones) or website builders. Hire a professional instead.
  3. Make sure all the forms and links work as intended. No functional errors.
And the third element of healthcare website design is trust-inspired visual patterns

Now that we are familiar with the essential features of healthcare web design, it’s time to hop on to the next essential step – how to design.

How to Design a Healthcare Website?

How to design a healthcare website that engages the users and brings in more ROI is a tough question? The answer is hidden in the following steps.

Follow them not intuitively but dedicatedly and see the results that unfold.

Step 1. Pre-Design

The step before the actual design lays the foundation for a great design. So do not leave any step in this stage.

Interview with Founder

While you may have an idea, it is suggested to ask the customer about his likes and dislikes. Ask all essential questions you need to.

  • Did he like the medical web design?
  • Is he satisfied with the performance?
  • What did he not like on a similar website in the market?
  • What improvements does he want? Is there anything additional he is looking forward to?

The answers will help you understand the requirements of the user.

Understand Your Vision behind the Product

Having an idea for the website is not sufficient. You must have a vision that takes you through the process: product management, designing and development, and marketing.

Creating the website gives a purpose and even motivates in times when you would think of giving up.

Ask yourself:

  1. Do you feel excited about the project?
  2. What do you care about the most?
  3. Would you like to change something?
  4. How will it shape the future of healthcare services?

Affirmative answers to the above will help you understand your vision. Define the goal needed to achieve. Unless you focus on specific goals, you cannot achieve them.

Document your goals just like the table below so that nothing is forgotten:

The Goals  How to Accomplish It?
Increase patients User-friendly website, well-organized content, SEO, and effective CTA.
Become an authority in your niche Add new information regularly, provide quality content on your healthcare website, establish trust through design and functionalities, digital marketing on social media and other websites.

Chicago’s Rush University Medical Center has some engaging health-related content. One can find well-written articles on health on various subjects.

Better communication with potential users Live chat, webinars, quality content that prompts a user to return.
Brand building Reputation management, promotions.

Some of them are design-related, some are not. The whole idea is to help you understand how to define your goals with regard to healthcare website design.

Once accomplished, it is now time to move to the research part.

Design Research

To tell you the truth, your medical website’s design is a confluence of the competitor’s work and the market demands. You may like to go exclusive, but the necessity speaks of volume.

So, go with the following:

Research of competitors Understand your rivals. It helps in substantiating whether you are going in the right direction or not.

For instance, you decide to design a healthcare website for an orthopedic clinic. By checking your rival websites, you will get an idea of how things should be presented.

Look at graphics, navigation, text, and its placement, fonts, and font choices on their website.  Are you satisfied with the user experience? If yes, note it. If not? Then also, note.

You may like to ignore this aspect, but knowing the competitor’s strengths and weaknesses play a crucial role in designing a successful website.

Take, for instance, telemedicine. Our SpdLoad team created an app to beat the competition.

This initial request was met by comparing the available solutions and in-depth research of the customers.

Top practices in the niche Incorporating best practices ensure a positive perception in the minds of the users.

Check some eye-opening stats below:

  • 38% of users stop engaging with a website if they do not like the layout or the website.
  • 75% of users consider visuals to male an opinion about the website.

Remember, a good healthcare website design involves two things primarily:

  • Form – defines the look and feel of the website.
  • Function – defines how a website performs.

Both are important and can be ensured with best practices only. Some of them include:

  • Test website accessibility. Use Web Accessibility Initiative
  • Add transcript or subtitles for video and audio, respectively.
  • Create menus and keyboard accessible links for individuals with disabilities
  • Install. Activate WP Accessibility plugin.

Above all, maintain global standards when it comes to navigation and images.

For one of our clients, who wanted us to create a HIPAA compliant application, we accomplished it in MedPortal, much to the client’s satisfaction.

The pre-design stage is required phase of medical website design process

Step 2. UX Design

A good UX design enhances the experience users will have while interacting with your medical website.

Build a Mind Map

A mind map supports a designer in visualizing the healthcare website through design ideas. It encourages brainstorming in the following manner:

  1. Materialize the website concept, reveal hidden problems, and make them clearer.
  2. The entire team can contribute ideas explaining all basic mechanics.

While a pen and paper is a preferred choice for many, mind mapping software is a good idea too.

Some of the online tools that can help you in creating a mindmap in your medical web design include XMind, Mindmeister, Lucidchart, iMindQ, and more.

Design Low and High Fidelity Prototypes

In a software design, low fidelity is usually paper-based and rarely permits user interactions. They vary from handwritten mock-ups to sometimes printouts. Besides, they take very little time for creation.

It is of two types – paper prototype and clickable wireframe.

High-fidelity prototypes are computer-based and pave the way for realistic user interactions. They, in a way, look and function as the actual product (read website) would do. The popular techniques include coded prototypes and digital prototypes.

The quick conceptualization with the above prototypes streamlines a healthcare website or app design process making it easier for the designers to make changes.

Thinking through UX Writing

Most people undermine the importance of textual content in healthcare website design. Even the specialist opine in their favor. No wonder then designing a CTA button takes ample time.

Every word in UX writing serves a multitude of functions. For example, the short text carries information for the users and motivates them to explore before deciding the final destination.

Remember, UX is a design element, and its impact is due to the visual representation.

The table below highlights a few practices for writing effective UX writing in medical website design:

No Lorem Ipsum Every word appears differently. So, when replaced with the actual copy, it may not appear excellent.

Integrate actual content as early as possible in the design.

No complicated language
  • No technical words
  • No long sentences
  • Say no to passive voice
  • Keep it simple!
Use Numericals Numbers are powerful.

These are often associated with sizes, facts, statistics and are considered valuable.

Voice your Brand and Tone Be watchful with your tone. It becomes the voice of your brand.

Use similar speech patterns, words, and sentence structures throughout your content.

Brand voice is the number of words in your headlines, punctuation, pronouns, humorous text, and more.

Add a tint of creativity Be short and informative. Add positive emotions wherever you can.
UX design is also necessary step of medical web design to follow

Step 3. UI Design

Now comes the time to add look and style to your healthcare website. But there are a few things you should be careful of. Take note.

Pay attention to choose colors

If you are looking to build a medical website, pay special attention to the colors.

If you have noticed, the content, galleries, and typography of these healthcare websites vary significantly from other websites. However, the colors unify them and differentiate them from the rest as most use white and blue.

White is a great color as it does not interfere with the content of medical website design. And blue is often used as it is also the color worn by doctors.

Also, blue signifies calmness, reliability, and stability. These reasons make the two colors a preferred choice for medical websites.

Nonetheless, bright colors are rarely used in medical websites. Think before experimenting. Always remember, the right color combination helps connect with the user sentiment.

There is UI kit, that uses in healthcare website design projects

The Cost of Medical Website Design

A good medical web design requires strategic planning and has several stages. It must be secure, functional, and have a high usability score. To create such a robust MVP, you may have to shell out a handsome sum of money.

However, it may vary depending on the features and the technology used. Besides the time taken to design a website, the designer’s cost, and the geographical location also affect the cost.

Factors That Influence Price

Factors such as the type of medical website design, the complexity level, and the number of professionals involved have an impact on the website design cost.

In addition, every feature added decides the cost; be it content pages, responsive design, marketing, CMS, usability, or any other.

1. Type of Design

If you are a significant medical platform business serving hundreds of patients, you need a customized website, and it would be priced accordingly.

2. Complexity

The complexity involved in a healthcare website design is one of the deciding factors in the price of designing a medical website.

Fewer features, fewer functionalities imply less time, fewer resources, and hence less cost.

For instance, an app of a hospital will naturally have more features, more pages, and more time to create.

On the other hand, a clinic website with only one practitioner needs fewer pages and specifications. It would require less time and resources, and hence the cost would also be less.

3. Team

The design team’s location -their country or zone will also determine the last price of the website, especially if you decide to outsource web design work. In addition, the number of people involved in the process is also an essential factor.

Some of the members you should expect are listed below, along with their roles.

Business Clients
  • Set the goals and requirements of the website
  • Identify the customer
  • Reel in customers to the website
Project Managers/ Producers Set client expectations and manage the project
Information architects Design website map diagram

(create page-level details and wireframe series)

Visual Designers Rearranges elements, their sizing, etc., and utilizes graphic design principles.
Content Developers Content Strategist: Identifies copies for every page along with the style and character limit

Copywriter: individual responsible for writing the copies

Media Specialists A person who develops audio, video, and flash components.

The Cost Spreadsheet

1. US-based design

In the US, designing a medical website will take around 160 hours, and for every hour spent, you will be charged $120.

2. Ukrainian design

The Eastern European country charges only $35 per hour, much less than the western counterpart.

After knowing the price of both the countries, you may pick your preference. Rest assured, the quality will never be compromised.

How much does it cost to design medical website?

What’s Next?

After understanding the design process and the cost, you should move to the next stage. What is it?

  • Contact us

If you like our development process, then do not hesitate to get in touch with our team. We have experts to help you with medical web designing and developing with ease.

We can also help you in the development, marketing, and fundraising aspects.

Work with a Reliable Web Agency

We design and develop websites and web applications in Healthcare, that bring value to customers, and change the way people think and act. Check our case studies with in-depth details what makes us the best choice.

To Portfolio
  • Check the development guide

Once the design is ready, you may proceed with developing the website. It isn’t less complicated than designing.

And therefore, to help you in the endeavor, we have a detailed guide to get you past the process. Read it here.

Thinking about Website Design?

Get project roadmap, list of core features, and detailed estimation

Talk to Us

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Posted by

Max Babych

Max Babych

I am CEO of SpdLoad

I launched SpdLoad almost 7 years ago and now it has 20+ successful products in SaaS and Marketplace industry and several own products. I am an expert in Marketing, Lean Methodology and Customer Development approach.

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