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How Much Does It Cost to Design a Website in 2023? An In-Depth Overview

7 min read

The success of your business online is highly dependent upon the design of your website. If it’s attractive enough, users will keep engaging and you’ll continue to grow.

As important as it is, achieving a website design that converts prospects into loyal customers is a challenging task. You need to look at it from multiple perspectives.

In this guide, we will educate you about the ins and outs of the cost of a website design.

How Much Does It Cost to Design a Website?

Whether you are designing a new website or redesigning the previous one, you need to be careful with the features you add and how much they affect the cost.

Apart from that, there are additional factors too that affect the overall cost of the website design. Here are some of them:

  • The type of cooperation (whether you are getting it designed from a freelancer, in-house team, or an overseas agency)
  • The type of website (corporate or web app)
  • The skillset of the design team
  • Size and scope of the project (new website or redesign)
  • Long term value of the work

We at Spdload are loyal to our experience with the help of which we provide you state-of-the-art design services.

We, as a design and development agency provide you with a project manager, business analyst, and UX/UI designers when you opt for our services.

Here are some quick numbers about design cost based on the type of website:

Type of Website Estimated Time Estimated Cost
Landing Page 40 1600
Corporate Website 60 1850
Simple Web App 120 4200
Average Web App 200 8000
Complex Web App 300 12,000

We at Spdload charge $40 an hour for website designing. There are many other website design pricing models you can choose from, such as:

Flat rates: The flat-rate model allows both parties to focus on the final value of the deliverables. The issue that a development agency may face here is the estimation of time needed to impress the client.

Monthly rates: This is basically for recurring work. You can take up additional jobs from the clients if you want to implement this model.

When your experience level rises, it is best to migrate to another pricing model. This is necessary because you might end up doing more work at a low website design cost.

This is a spreadsheet with an average cost of website design depending on its type

Factors That Influence Website Design Pricing

As we have already listed the factors that affect the average price for website design, let us do a deeper analysis of each one of them!

Factor 1. The Goal of the Website

Website for Marketing These types of sites commonly include a corporate or a small business website. Their primary motive is to market the business.

These can be of various types such as:

  • Simple website: A simple website can help you drive purchases, accept quote requests, phone calls, and many more. Typically, an eCommerce website has a few product pages. The cost of such a site can go up to $10k.
  • Intermediate: The major aspect that gets added to these types of websites is the content management system such as Squarespace, Wix, and WordPress. The design cost of this site can go up to $30k.
  • Advanced: These types of websites may include the feature of eCommerce integration, database addition, etc. The initial MVP of these apps can cost you up to $60k.

The redesign of the Spdload website is the perfect example. It took our team six months to redesign the entire site at the cost of $55,000.

Web Apps Web apps are a bit different from corporate websites. Web apps help the users to achieve a particular goal. Thus, they need more customer interaction, unlike websites.

Hence, to enable customer interaction in these, you need to equip them with add-on features.

Some of the best examples of web apps are:

  • Google Docs
  • Facebook
  • Youtube
  • Slack
  • Amazon

And many more!

On the one hand, designing a messaging web app like Slack can cost you around $10k.

On the other hand, the UX-UI designing cost of an app like Salesforce may cost you around $15k.

The designing cost of more complex web apps like Amazon and Facebook can even go over $20k as they have various complex features. Please note that the development costs are not included in this. 

The first factor, that influence web site designing cost is a website type: landing page for marketing or web application

Factor 2. The Complexity of Business Logic

The second aspect that affects the average price for website design is the complexity of business logic. Here are some factors that form a part of it!

Factor Description
The industry you deal with If a client is ready to pay you more, there are two reasons for that.

Either you are highly experienced, or the website or web app niche is in high demand.

Fortunately, if you have both of them, then it is a cherry on the cake.

If you or your design agency is professional in designing eCommerce sites or web apps, then you can charge more.

As the competition is high in this niche, clients will be willing to pay more to get a top-notch eCommerce site.

So, if you deal in an industry that is booming, the average cost of website design will surely be high.

Number of roles The website designing cost is also impacted by the number of roles.

For example, Hubspot is a website that offers free courses to learners apart from marketing its services.

The number of roles in this is more than that in a simple corporate site that sells marketing solutions.

Hence, the designers at Hubspot will have to design different screens for admins, viewers, and learners. Thus, elevating cost.

Number of features The number of features that a site or web app has decides how much it will cost.

Design features like navigation, animations, CTAs, informational architectures, integrations, UX writing content, etc. highly affect the cost of the website or web app. The price range of a custom website is always higher because of the level of customization it provides to the business owners. Things like the number of pages, web development complexities, preferred website builders, and website maintenance services also play a crucial role in the cost.

Let’s take the example of Trello.

The key aspect that distinguishes Trello from other apps is its ingenious design. The design aspects of the web app are boards, lists, cards, teams, etc.

One can use these design features to manage productivity and workflow. The web app also allows you to change the colors of the cards, lists, etc.

Plus, you can modify various other aspects. In short, it is super interactive.

All of these design features take their dedicated time and have defined costs.

Here is the list of  each of the design elements of the app takes:

  • Boards
  • Lists
  • Teams
  • Cards
The complexity of each feature The presence of more features is not just the only aspect that elevates cost. The complexity of those features also plays its part.

For instance, if you are designing an eCommerce site, you will be required to add eCommerce functionality. The cost of adding eCommerce functionality can go up to $15k.

Moreover, you would like to garner more users with the site, right? For that, you will need a site that is responsive. User-friendly startups attract more customers.

Responsiveness is a brilliant design feature that will amount up to $25k based on the site.

UX copywriting greatly affects the user experience. One page of UX copywriting may cost you between $60-$300. More web pages mean more costs.

The number of integrations like Maps, Payment gateways, shipping, inventory may also affect the average price for website design.

The overall UI design of the website can also affect its cost. For instance, a fast-loading and optimized WP theme will be a bit costly. But, it will give you better output while consuming less data.

website design pricing is complexity of business logic

Factor 3. The Level of the Team Involved

This is one of the key factors that affect website design pricing. How?

Well, if you give your design work to a professional in-house team, it will cost you the most but will yield the best results. Even though a professional web design agency will increase your website design cost, but it will help you in the long run.

Moreover, the experience level of the team members will also matter.

A freelance UX/UI designer will charge you less on an overall basis, but the quality of work is not promised. It depends on factors like the location of a designer, hourly rate, etc. Hiring full-time employees for a project is something more costly and time-consuming.

An average website designer or web developer will normally charge between $10-$20 per hour. Things might be different for back-end developers. Finding good freelance web designers online on platforms like Linkedin is in itself a challenging task.

Also, if your project is more than just a basic website, you must budget web design cost, search engine optimization cost, social media, and content marketing cost upfront.

Hiring an overseas design firm will be the best option for you. It will deliver the required quality at a reasonable price.

It is pretty obvious that a professional team will surely charge you more. The average rate of a designer on a per-hour basis is $40.

Moreover, when you opt for our services, we provide you a dedicated:

  • Project Manager
  • Business Analyst
  • UX/UI Designer
  • Layout developer
  • QA tester
  • And marketer (on-demand)

To wrap it up, we can say that the average cost of website design can lie anywhere between $5,,000 to $30,000 depending on features, type, and many other factors. Apart from website building, you’ll also have to pay for website hosting.

A domain name, SSL certificate, templates/plugins used, and everything else related to your website and marketing strategy will be the costs you should budget for beforehand.

The third factor influences the average price for website design is level and location of team involved in the project

What’s Next?

Well, this was a brief of the website design cost; if you want to gather more information about site design and development, you can go and check out the guide on the website development cost.

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