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How to Develop a Custom WordPress Website in 2024: Step-by-Step Guide

Yaroslav Krutiak

Yaroslav Krutiak

Solution Architect, Back-End

14 min

Whether you’re a startup founder, serial entrepreneur, or small business owner, a custom WordPress website offers invaluable opportunities. 

This step-by-step guide will teach you how to build your own professional, feature-rich WordPress site in 2024.

You’ll discover:

  • What makes a WordPress site truly “custom”
  • The key benefits of owning your platform
  • Actionable steps to develop a website from start to finish
  • Who to hire for seamless site creation
  • Common website challenges and how to tackle them

Let’s break down the must-knows as you create a tailored WordPress presence that drives results.

If you prefer visuals, don’t miss our bonus infographic.

What is Custom WordPress Website Development?

Custom WordPress development is the design and development of a site to fit the complex needs of a business, which are not achievable with a standard WordPress template.

What do we mean by this definition?

When creating a WordPress site, you can choose or buy a ready-made template and refine it with a library of plugins.

But because of the complexity of WordPress, sometimes this approach is not suitable for your startup or company. Such a site may be too slow, too buggy, or too unfriendly.

While custom website development allows you to use WordPress as the site engine, but avoid the disadvantages listed above.

Here are some custom WordPress sites:

You can see what does a custom WordPress website development means

How Does Custom Development Differ from Theme Customization?

The key difference between custom WordPress website development and the use of the ready-made template is the use of the Advanced Custom Fields plugin.

This plugin allows you to add features of any complexity to your WordPress site.

Meanwhile, WordPress theme website development is about customization of the existing template accordingly to your brand’s style.

Let’s look into each of these for a better understanding:

WordPress Website Template Development  Custom WordPress Development 
This only allows developers to make adjustments based on the requirements of the content management system.

Here, the web designer gets the desired template, edits it, and launches it on a WordPress sub-domain name.

However, WordPress templates are generally easy to adopt and develop. Also, it’s quick, cheap, and can be built fast.

As said earlier, this option is more suitable for a very complex solution.

It allows the implementation of custom features designed especially for achieving your business needs.

For example, we could build a real estate website with all the core functionality like advanced search by property type, number of rooms, location, and more.

But that usually requires hiring a team of backend and frontend developers who use more sophisticated technology than WordPress.

The main difference between WordPress website template development and custom WordPress development


But there is one more term to describe. It’s a custom WordPress theme. Let’s dive in.

What’s the Difference Between a Custom Theme and a Website?

A custom WordPress theme is a design file that defines what your site will look like.

If a custom WordPress site, as we’ve said, it’s a site with a set of unique features that you can create using both off-the-shelf and custom themes.

The main differences between a custom WordPress theme and a custom WordPress website

And let’s look at another obscure distinction.

What’s the Difference Between WordPress.org and WordPress.com?

WordPress.org is the software, which you can use to create and maintain the site yourself.

WordPress.com is a service that helps you create a website with WordPress software and managed hosting.

There are multitudes of differences between the two platforms. However, the primary differences are in four areas:

  • Domain name
  • Hosting
  • Maintenance
  • Backup and security

We’ll discuss the difference in each below:

WordPress.org WordPress.com
  • With wordpress.org, you’ll have to buy your domain name independently. You determine the domain name.
  • The web developer has to subscribe to a hosting package from a web hosting company. The price and hosting are the sole prerogatives of the hosting firm.
  • Since you’re hosting the website yourself, you’ll have to maintain it yourself. Maintenance includes getting wind of new WordPress updates and possibly, installing security features from a third party.
  • Backups and security will either be from the website developer, the hosting company, or a third-party company.
  • WordPress.com has both a free and paid version. If you opt for the free version, the domain name of your platform will be a sub-domain of wordpress.com. For example, rather than spdload.com, your website address will be spdload.wordpress.com. However, you can upgrade to the platform’s paid version to get rid of WordPress in your domain name.
  • Both free and paid plans have a web hosting features. For the free plan, you can access up to 3GB of storage space
  • Minimal website maintenance is needed. WordPress.com handles updates to WordPress plugins and themes.
  • Backups and security services are inherent features of the wordpress.com account.
  • WordPress.com is more suitable for a blogging platform. Also, you can easily create your own website here.
The main differences between WordPress.org and WordPress.com

Let’s take a closer look at the advantages of creating a custom WordPress site.

4 Benefits of Custom WordPress Websites

You should know the pros of developing a custom WordPress website development to help you make informed decisions about it.

Here’s a checklist of those benefits:

  • The platform is secure;
  • It’s easy to customize;
  • It’s compatible with SEO strategies;
  • It’s easy to maintain.

Let’s discuss each of those points above.

1. Custom Sites are More Secure

Custom WP sites have a single score that’s maintained by a world-class security team.

See this core as the foundation through which every WordPress-backed platform stands.

The platform’s security team has over 50 experts, including security researchers and lead developers, to protect this core.

One way the core technology is kept safe is by resolving the vulnerability in the PHP XML parser.

They also collaborate with the platform’s community of developers to find potential insecurities.

However, just like every other technology, it isn’t fully immune to hacks.

As such, you should ensure that your custom WordPress development team does the following.

  • Use 2FA and plugins to reduce login attempts;
  • Add captchas to prevent hacks from bots;
  • Install the WordPress security plugin and check your website from malware;
  • Use SSL to protect your visitors when they connect to your website.

2. Easier to Customize

The key to building a custom WP site is using custom fields.

These are WP-backed features that enable developers to add functionalities and additional data as desired to the platform, thus ensuring that the website is properly tailored to the technical and business needs of the site owner.

3. SEO-Friendly

WordPress-based sites are the most compatible with search engine optimization work compared to any other technology.

The reason why is quite obvious – the WordPress market share is 43.2% of all websites.

The reason for its popularity is that both custom and template sites on WordPress are easy to optimize according to official (or expert) guidelines for technical SEO and on-site SEO, including sitemaps, page speed, URL structure, schema, and site navigation, and more.

4. Easier to Maintain

A custom WordPress site is easy to maintain. Also, the time expended on maintaining them is shorter.

This is because WP updates take care of most backend maintenance processes.

In terms of cost implication, they’re relatively cheaper than non-WordPress custom sites.

For example, the cost of maintaining a non-WordPress custom e-commerce site is about $5,000/month, while the cost of maintaining a WP-based e-commerce custom website tops out at $2,000/month.

These prices should not be seen as a final cost as the exact cost varies with certain intricacies.

The main advantages of custom WordPress website development

Now that you know the benefits of building and maintaining custom WP sites, let’s help you with the steps to developing one.

How to Develop a Custom WordPress Website

The key to creating a successful custom WP site lies in understanding the basics.

You need to have a concise idea of your goals, how to achieve them, and the expected delivery.

Here’s a checklist showing the steps to custom WordPress web development:

  • Define the business goals you want to fulfill with your site,
  • Create technical and business requirements that can yield your product deliverable,
  • Hire UI/UX experts or a professional web design company to help with the web design process,
  • Develop the website and test it to guarantee conformity with workflow,
  • Launch, maintain and perform regular updates.

Let’s discuss each point in the checklist.

Step 1: Define Your Business Goals

Before you hire a WordPress developer, you need to highlight your goal.

From our years of experience creating websites, we’ve identified two important scenarios where entrepreneurs or marketers need a WordPress site. And they are:

Scenario 1. To Scale your Business

Do you own a fast-growing business that you’ll like to scale – sell online, market on social media platforms and Google?

Or do you need landing pages with contact forms, Google Analytics, and other SEO capabilities for your business ads?

If any of the questions above depicts your corporate aim, then you need a WP site.

And considering the fact that 5.3 billion users have access to the internet, opting for a custom site gives you access to a larger target market.

A custom WP platform gives you access to a much more significant audience in a financially prudent way while maintaining your brand touch in the domain.

Scenario 2. For Test Market Response to your Solution

According to CB Insights, the number 1 reason startups fail is that they misunderstand market demands.

A way to avoid this is by developing an MVP for your idea using a WP site to test its acceptance amongst your target audience.

This gives you first-hand insight into what your audience thinks of your product, what modifications to make, and the standout features of your product.

It is financially prudent to go through this route before committing a large sum of money to develop a scaled version of your product.

Once you’ve identified your idea, the next step is to create requirements that can help bring them into existence.

The first step in creating your own custom WordPress site, which means defining a business goal

Step 2: Design the UI/UX

Your website design is intrinsic to fulfilling your business goals.

The UI/UX design helps transform your idea into a form that the WordPress developer can implement.

We won’t dwell much on properly designing your site, as the idea of a well-designed platform is subjective to the business goal, type, and niche.

However, it’s imperative to understand this role as it’s a foundational procedure in the overall development process.

Before commencing a design, the UI/UX designer or design agency first gathers website needs according to the business and technical requirements from the project manager and business analyst.

They then use it as a basis for mapping out the site’s features, functionality, and interface.

This stage is more fluid than others, as outputs from the design process are prone to modification.

Why? This is the template from how the website would look and the basic function of the platform.

The second step in building your own custom WordPress website, which means creating a UI/UX design

Step 3: Develop and Test

Now that there’s an interface design, the next logical step is to implement it.

This phase entails turning the design into a live website within the framework.

What do we mean here?

The wireframe designed by the UI/UX designer is handed over to a WP developer, who then implements the design to ensure that the website aligns perfectly with the interface made.

In some instances, there may be an interactive prototype to provide a more immersive experience on how the website functions and feels.

To ensure every actionable page is implemented within a reasonable timeframe, it’s best to set milestones with deadlines strictly. For example, you may set deadlines for the developer to complete specific features.

You should have a fully functional custom WordPress site at the end of this phase.

When the website is completed, you should test it in a selected audience sample within your target market.

Adjustments are sent back to the developer for a rework.

A step-by-step process for developing and testing your own tailored WordPress website

Step 4: Launch, Maintain, and Update

A crucial phase in your custom WordPress site development is launching.

Once this happens, you need to monitor your platform’s visitors’ feedback.

Also, take relevant steps to implement suggestions they make. In the case of a very busy WooCommerce or blogging platform, you may need a fully functional support team to handle inquiries.

Your website maintenance needs a budget.

After all, you need to sort through your budgeting right from the planning stage.

An ideal maintenance budget for your WordPress website should be %25 of your total development budget per year.

Thus, if your total cost of developing your website is $50,000, you should budget a yearly maintenance cost of $12,500.

What should your goal be here? First, make sure you market your platform to ensure that many people use it.

This is sacrosanct as the more users you get, the more your feedback. This, in turn, affects the level of improvement that’s possible.

Whether your site is your final product or a way to gauge consumer interest in your app, the maintenance spending is similar:

  • Upgrade
  • New features
  • Monitoring and analytics
  • Enhancement
  • Support & maintenance
The last step in making a custom WordPress website, which means launching the product, maintaining and updating

Let’s educate you on the proper team composition that’s needed to execute the steps above:

The Team You Need to Create a Custom WordPress Site

Albeit custom WP sites are easier to develop than fully custom-made websites, it’s not all drag-and-drop as some non-technical founders perceive.

You still need a robust team of experts to create a business and technical-friendly platform. However, the exact team composition depends on your project requirement and its functionality.

Here’s a checklist of an ideal workforce for most custom projects:

  • Project manager
  • Business analyst
  • UI/UX designer
  • WordPress developer
  • QA tester
  • DevOps

Let’s educate non-technical persons on the roles of each job mentioned:

Job Role  Description 
Project Manager Project managers meet with the founder to understand the crux of the project: they then communicate the nitty-gritty expectation of the founder to all team members.

They coordinate the activities of the workforce and ensure a perfect synergy to yield expected deliverables.

Business Analyst The business analyst formulates requisite business requirements to achieve the founder’s goals.

These business requirements provide the logic for the design and development of the website.

UI/UX Designer The UI/UX designer maps out the technical requirement with the founder’s expectations.

They also create a custom design that determines the user experience on the WordPress website.

WordPress developer A WordPress developer is an expert in building products within the infrastructure of WordPress websites.

They help to create custom websites and in-theme development. They also ensure that requisite software is up-to-date.

QA Tester The QA tester is responsible for monitoring all designing, development, and launching phases to ensure that development company standards are met.

They help to guarantee top-notch usability and security as par agile practices.

DevOps engineer The DevOps engineers introduce processes, tools, and workflows to balance development needs through the software development life cycle.

They test the tools needed for optimum launch and maintenance.

The team composition that is needed to create a custom site using WordPress

However, even with a great team combination, you still need to be wary of some notable challenges common to custom WordPress sites.

Custom WordPress Website Development Challenges

We’ve helped develop a gamut of websites, and we’ve noticed some common challenges. Amongst these challenges are:

  • Data related problems
  • Plugin integration
  • Slow website load time due to its complexity

Let’s dissect what each challenge entails and suggest ways to solve them.

Challenge 1. Data Issues

Poor or no connectivity to the database is a commonly occurring challenge for developers.

This problem is often noticeable when the admin wants to modify a webpage’s content.

Then you’ll see an error message that comes up with the message, “unable to connect to the database.”

This issue is often due to two reasons:

  • Wrong connection data
  • Server or hosting provider error

To solve the problem of wrong connection data, double-check the information you typed to ensure uniformity with the required inputs.

And for server or hosting provider errors, get in touch with your WordPress hosting platform for further instructions.

Another challenge to be wary of is plugin integration.

Challenge 2: Over-Reliance on Plugins

Plugins are one of the major reasons why WordPress designers are so enthusiastic about WP.

As of now, there are over 59,000 plugins on the platform, thus putting web builders with the potential to be overdependent on this tool.

Many non-technical web builders rely solely on these plugins since they lack the knowledge of HTML, PHP, CSS, and Javascript. And research has shown that using too many plugins makes WordPress sites slow down.

To solve this problem, it’s best to get web development services from a company with technical knowledge of the requisite programming language.

Challenge 3: Slow Load Times

A major reason for slow loading amongst some custom WordPress sites is overloading the site with excessive content within a short timeframe.

If you publish heavy content on your website, the buildup will cause your website to have a low load time: this will, in turn, result in poor Google ranking and a high bounce rate – ultimately defeating the purpose of creating the platform.

Run your custom site on a dedicated hosting server with enough bandwidth to solve the problem.

Also, regularly perform debugging activities and delete outdated materials from your site.

Use a CDN and put website caching in place.

What problems the team may encounter during the development of custom WordPress websites

Still, thinking of developing a WordPress site? You need to consider the cost implications before making a move.

So let’s help with that.

How Much Does It Cost to Develop a Custom WordPress Website?

It’ll cost $35,000 to develop a custom WordPress site in Eastern Europe, while the same type of site in the USA costs $90,000.

This is because a primary influencing factor in determining the cost of a website is located.

Other factors that affect the price of a custom WordPress site include the complexity of the website, the team composition, and other secondary factors.

Here’s a spreadsheet showing the cost implication of developing a custom WordPress site by region:

Location  Average cost, $
Australia 75,000
The USA 90,000
The UK 80,000
Western Europe 70,000
Eastern Europe 35,000
Asia 20,000

For a more illustrative understanding of the cost of building a website, and the factors that affect those costs, then I’ll invite you to read the guide on how much does it cost to develop a custom WordPress website.

So how do you find a team of WordPress experts to help create your product? Let’s educate you on that.

How to Find Reliable WordPress Developers

Finding the best WordPress developers for your project is “no easy task.”

You need to adequately search online and offline, then ask prospective partners important questions and vet their claims.

Here are places to find partners online:

  • Freelance platforms, e.g., Upwork, Toptal, Fiverr
  • Business listing, e.g., Clutch
  • Search engine sites e.g. Google, and Duckduckgo
  • LinkedIn
  • Online meetups, e.g., IndieHackers, OnlineGeniuses, and the UK Startup’s Conference.

Beyond these, you can also find a reliable team through your network of colleagues, friends, and associates.

And when you’ve seen a prospective development agency build a website for your small business, you need to ask varying questions.

Below are the most crucial ones:

  • What tech stacks does the team use?
  • What is the team’s communication template?
  • How many projects has the agency handled?
  • How much does it cost to design a website?
  • What makes the agency stand out from others?
  • How often will I get project updates?
  • Do you sign an NDA?
Places to look for reliable WordPress development partners

Once you’re satisfied with their response to these questions, you can begin to take steps to formalize your partnership.

What’s Next?

After following this step-by-step guide, you should feel confident in developing a custom WordPress website to drive results in 2024.

We covered everything from planning to launch, including choosing the optimal theme, adding key plugins, optimizing for speed and security, and allowing for future growth.

With over 10 years of experience building high-performing WordPress sites, our developers can turn your website vision into reality.

We’ll collaborate closely with you to deeply understand your brand, end-users, and goals, applying proven best practices to deliver a tailored solution.

Explore our portfolio, and then let’s chat about how SpdLoad can help create your successful online presence.

Bonus Infographic

Here is a summary of our detailed guide. Learn the key tricks to help you create your WordPress site in 2023.

The highlights that will help you create your own WordPress site.

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