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7 Easy and Effective Email Template Strategies to Generate More Leads

7 min read

Email marketing has become one of the best ways for starting and growing a business online. As most startups soon discover, getting leads and generating clients to increase profits is the key to surviving. According to research, email marketing generates $0.08 for each email a business sends, making it one of the most effective ways of making money online.

In other words, a business with a list of a hundred thousand email addresses will generate $8000 in revenue through outreach.

This is a great way to generate initial revenue for startup business owners.

Many email marketing platforms make it easy to build an email list, but how do you get people to sign up once you have a list?

The answer is email templates.

Email templates give you a pre-designed framework for your emails anyone can use to improve the look and feel of their communications.

And, when it comes to email marketing, first impressions matter.

Your goal should be to ensure your emails stand out in a crowded inbox and get opened and read by your recipients.

Here are some tips for designing effective email templates that will help you grow your list:

Source: https://unsplash.com/photos/yktK2qaiVHI

Table of Contents

  1. What are email leads?
  2. The importance of having an email lead generation strategy
  3. First steps for startups to implement email lead generation strategy
  4. Seven effective tips with email templates to generate more leads

What Are Email Leads?

Before getting into the tips and tricks to increase the effectiveness of a business’s lead generation, it is important to comprehend what email leads are.

Email leads are the list of email addresses a start-up or high-performance company has collected using different forms on their platforms.

For example, many websites suggest many times for visitors to submit their personal information, such as their names and email addresses, so that they can become a part of the company’s email list.

When people confirm their details, a business would have been able to add another email address to their email list. By doing so, marketers could have generated email leads successfully.

Source: https://www.weblite.com.my/blog/top-ways-to-generate-leads-with-email-marketing

How Companies Collect Information in Real-Life

One way of generating email leads in real life is when people create accounts on a specific platform. After the account is created, people will be presented with the choice of accepting or declining to receive updates from the platform. These emails can be recommendations based on past actions, informing people about sales or discounts, and even introducing new products or services.

For example, when someone creates an account on Kirkus Reviews, a website that provides book reviews to readers, the individual will see the option of accepting to receive book recommendations from the magazine.

Screenshot

By confirming this option, this individual will become part of Kirkus’s email lead, and Kirkus will have been able to generate new email leads.

Another example is Hubspot, which does not include creating an account. Whenever someone visits their website and starts reading an article, after a couple of minutes, their attention will be grabbed by this banner.

Screenshot from Hubspot

Email Marketing Lead Generation

The process of increasing the number of subscribers to a business’s newsletters and emails is called email marketing lead generation.

Source: https://www.searchenginejournal.com/improve-lead-gen-campaigns-funnel/382653/

Generating more leads requires having a good strategy to get more people’s information and nurture them to become regular customers afterward.

The Importance of Having an Email Lead Generation Strategy for Startups

An effective lead generation strategy can bring many benefits to a startup business.

For startups, having an effective email lead generation strategy means getting customers acquainted with what the startup has to offer and, eventually, directing them to make their first purchase.

Other benefits that a startup business can gain when they implement an effective email lead generation strategy are:

  • Increasing brand awareness
  • Creating and maintaining a good relationship with the target audience
  • Bringing in more customers
Source: https://www.pennink.com/are-you-doing-enough-to-boost-brand-awareness/

By following this strategy, startups will be able to generate more profits and revenue, which will ensure their existence in the market.

Thus, whenever a new business enters a market, one of its first marketing strategies should include developing an effective email lead generation strategy.

First Steps for Startups to Implement Email Lead Generation Strategy

When a business has newly entered a market, it will not have any email leads.

The first step this business’s marketers should take is to be active on other marketing channels to get a certain amount of attention. Nowadays, the most common way is to be active on social media.

After getting the desired attention, these marketers should include as many call-to-action (CTA) buttons as possible. These CTA buttons should direct potential customers to a landing page, where they will be presented with a subscription form to their newsletters.

To make the responsibility of the digital marketer easier, here are some useful tips and tricks they implement in their email marketing strategies to help increase their leads and, in the end, get high conversion and engagement rates.

Seven Effective Tips to Generate More Leads

1. Have Clear Email Templates

The meaning of email marketing is to provide the right information to the right target audience.

People who receive emails from your company will most likely skim-read them. So, an email template needs to be as easy to read and understandable as possible to ensure the message gets through to the target audience.

You can try using simple fonts and easy-to-read text format.

Also, make sure that the emails will be readable on every size of digital device.

Source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.123rf.com%2Fstock-photo%2Felectronic_gadgets.html&psig=AOvVaw1LBxkKnOM6Pxt7q5AEsmBI&ust=1653653452215000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCPDky6uR_fcCFQAAAAAdAAAAABAI

2. Have Unique Designs for Each Type of Email

Having specific and unique designs for each type of email can make it easier for customers to know what you are trying to convey.

For example, if you are sending a newsletter with updates to your company, you can try coming up with an email newsletter design with which you can send emails every time.

Sending emails with the same design each time will allow customers to feel comfortable skim-reading the email, know where each type of news is located, and find the ones that interest them.

news, headlines, newsletter

3. Write Eye-Catching Subject Lines

When many people receive emails from different brands, they are most likely to not open the email – in other words, and they may only mark the email read or delete it and move on.

Source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.wisestamp.com%2Fblog%2Fhow-to-get-read-receipts-with-gmail%2F&psig=AOvVaw09p6ov3qqYf9Qgkpy2bxyJ&ust=1653654656158000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCJiK5-2V_fcCFQAAAAAdAAAAABAD

This action from your target audience will not generate more leads. To have effective email campaigns that will ensure an increase in lead generation and profits, the email marketing team needs to develop a creative and effective subject line that will urge customers to take action and read the email due to curiosity. This can also increase the engagement and open rates of the email campaign.

Try to write a subject line that will make your recipients curious to read and learn what the email’s message may be.

Source: https://www.grammarly.com/blog/email-subject-lines/

4. Insert a Strong Call to Action (CTA)

Email marketers know how important it is to use a call to action button in the email content and how effectively they increase click-through rates and sales of a product.

The best CTA buttons are those that direct the customers, encourage them to take action, and discover where the CTA button will lead them. To ignite this urge in the target audience’s mind, a CTA must be as mysterious as possible.

Source: https://klientboost.com/marketing/call-to-action-examples/

For example, you can use a CTA button to promise your customers that a portion of their needs will be satisfied if they follow through and click the CTA button.

Plus, you should create a design for the CTA and make them noticeable in the email content so that your recipients can identify them as CTA buttons.

To increase a business’s sales and click-through rates, the email template for email marketing needs to have a strong call to action (CTA) button.

Source: https://www.mailerlite.com/assets/blog/hero-image-optimized-1523986089.jpg

5. Send Emails Automatically at a Specific Time

Having an email marketing campaign can be difficult. Email marking is a strategy that needs a lot of research and requires a lot of time and effort because email marketers are targeting people worldwide by using this strategy.

In other words, emails sent as part of an email marketing strategy are sent to people who live in different parts of the world. These emails do not have a specific time to bring high open rates.

Source: https://www.bbc.co.uk/bitesize/topics/zvsfr82/articles/zjk46v4

Segmenting your target audience and using game-changing email automation is a great way to reach your target audience and increase open rates.

With the help of email automation, you can automatically send emails to your customers at a specific time.

For example, if you are planning to launch a new product or service, then you can use it to automatically send an email to your customers with information about that new product or service.

Source: https://helpdeskgeek.com/how-to/how-to-schedule-an-email-to-go-out-at-a-set-time/

6. Use A/B Testing

An A/B test is where an email marketer will write different types of content and outreach them to their target audience. Afterward, the email marketer needs to look through the rates and determine which email template achieved higher rates.

Thus, when trying to generate more leads for your email campaigns, use A/B testing to figure out the best practices for your business.

Source: https://www.invespcro.com/blog/multiple-testing-problem-how-adding-more-variations-to-your-ab-test-will-impact-your-results/

7. Take Advantage of Your Current Customers

Another method to generate more leads for your email marketing strategy is to determine which customers respond best to your email marketing campaigns.

Determining these customers can give you an upper hand in generating more leads. To do this, you will need to offer something in return to these customers, whether these are free services, discounts, promo codes, or anything else that’s within your budget.

By following this strategy, you will hand over some of the burden of marketing to your customers. They will be able to generate more leads by bringing in new customers by referring your company to people in their lives.

Source: https://www.revechat.com/wp-content/uploads/2020/09/16-Different-Types-of-Customers-and-How-to-Handle-Them.png

Key Takeaways

As any experienced marketer knows, email is a powerful tool for generating leads. However, crafting an effective email campaign can be a challenge. One way to overcome this challenge is to use email templates.

Email templates can help you save time and ensure that your messages are consistent and engaging. There are a few different strategies that you can use to make the most of email templates.

First, consider using a template that is specifically designed for lead generation. These templates typically include features such as strong calls to action and space for additional information about your product or service.

You can also use general-purpose email templates, but be sure to customize them to include elements that appeal to your target audience.

Finally, don’t be afraid to experiment with different template designs. A/B testing can help you identify the best template for your needs.

By using email templates, you can streamline your lead generation efforts and improve your results.

To sum up, an email marketer must dedicate a lot of time and effort to finding the company’s best practices.

Source: https://www.searchenginejournal.com/productivity-tips-content-marketing/371401/

By following the tricks and tips mentioned, you will be able to create an effective email marketing campaign that will increase your conversion rate and generate more leads.

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