This is a self-initiated conceptual redesign of the Flight Booking website. We created it to explore how the airline’s digital experience could be improved through better UX, cleaner visuals, and a more intuitive booking flow
First, we analyzed over 200 real user reviews and conducted short interviews with travelers to uncover the main pain points:
Users find the process too long and confusing, with too many steps just to purchase a ticket.
Frequent price changes before checkout frustrate users and make it hard to trust the platform.
The interface feels messy and overwhelming, making it difficult for users to focus on what matters.
Users are annoyed by being pushed extras when all they want is a straightforward flight purchase.
Redesign the booking process to reduce steps and make decisions easier, so users can complete bookings faster and with less stress.
Improve content hierarchy and readability to help users quickly find important information like flights, prices, and dates.
Show all costs upfront and explain each step clearly to build user trust and confidence.
Use design, visuals, and subtle motion to convey the feeling of freedom, movement, and excitement that comes with travel.
We started with user research, exploring their reviews to spot any pain points in the booking process. Then, based on the data collected, we sketched the flow and structured pages to make the journey simple and intuitive.
Every design decision, from fonts to colors, was carefully explored, and we’ve chosen ones that captured the excitement and freedom of travel. Next, we designed clean, modern layouts that made information easy to read and the booking process enjoyable. Finally, we tested the experience with real users and refined it to feel smooth and natural.
The new homepage focuses on clarity and conversion.
We simplified the layout around one primary action: searching for flights. At the same time, we kept all essential information easily accessible.
This was the most critical part of the redesign, as user feedback showed frustration with the original multi-step process and hidden add-ons.
One-screen check-in process for quick verification, seat selection, and boarding pass access. Designed for speed, confidence, and mobile convenience.
We’ve introduced a personalized dashboard showing upcoming trips, saved passengers, and payment methods. This is a simple and structured layout that can help users manage travel details effortlessly.
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Learn more The offered website’s UX redesign makes booking faster and easier for users, even those who are not as confident and experienced in booking activities.
A new structure would allow users to finish their bookings in just 5.5 minutes instead of 9, thanks to a simpler flow and clear, transparent pricing. Confusing add-ons are gone, helping people complete tasks 25% more successfully and enjoy a smoother mobile experience.
Plus, it will be possible to achieve fewer drop-offs, which means more bookings. A fresh, cohesive UI with modern typography gives the brand a professional, friendly, and more energetic feel.
Overall, the new design concept can be implemented to turn booking into a quicker, clearer, and more enjoyable experience that keeps users coming back.
