Contact Us

Modern Redesign for a Trusted Taxi App

This case study explores our collaboration with one of the leading taxi companies in Ukraine. We teamed up to redesign their mobile app to cater to the tastes of a wider audience.

  • Ukraine

    Country

  • 3 months

    Project duration

  • 1 UI/UX designer

    Specialists

Project Overview: Breathing New Life into a Legacy Taxi App

Our client is a leading taxi service in Ukraine.

The founder reached out to us to revamp their app with a fresh, modern redesign. 

The goal was to improve the experience for both riders and drivers. 

For riders, we focused on making the app easier to use and more engaging, with new features to personalize their journeys. 

For drivers, we introduced advanced tools to simplify their daily operations, helping them work more efficiently. 

This redesign aimed to update the client’s trusted platform to meet the needs of users while boosting overall engagement and satisfaction.

Key Challenges: Transforming a Long-Standing App for Today’s Users

Here are the key challenges our client needed us to overcome along the way:

  • Updating the UX without losing familiarity

    The redesign had to feel intuitive and fresh while retaining familiarity for loyal users

  • Boosting customer engagement

    We needed to create a more seamless and attractive booking flow to encourage frequent usage.

  • Enhanced driver experience

    A new design should also provide drivers with a fresh interface that simplifies operations and improves their working experience.

  • Personalization & choice

    Introducing new features to let users select car classes, customize services, and choose preferred drivers.

  • Optimized payment and feedback system

    Modernizing payment options and feedback features for a secure, customer-focused experience.

Solution Highlights

  • Intuitive search and filter options

    Riders can now filter by car type, set favorite locations, and select extra services like pet-friendly rides.

  • Streamlined driver onboarding

    A faster, more intuitive onboarding and document verification process with Diia integration.

  • Driver-managed service options

    Allowing drivers to set pricing, select service categories, and tailor offerings, such as comfort levels and extra amenities.

  • Dual feedback and blacklist features

    Empowering both drivers and riders with mutual rating and blocking options to ensure safety and comfort.

  • Flexible user roles

    A single app where users can switch between rider and driver modes, offering a unified experience for all.

Wireframes

Get a glimpse on the user journey

About the Client

For more than 20 years, the taxi service has been a trusted name in Ukraine, known for reliable rides and a personal touch. 

This redesign highlights their commitment to evolving with their customers.

They listen to what riders and drivers really need to craft a fresh, modern app experience that’s built for today but stays true to the service their users already know and love.

How It Works: Rider Journey

  • My Trips

    View past trips, check their status, repeat them, or delete them.

  • My Addresses

    Add home and work addresses.

  • Payment Cards

    Choose the payment method, whether cash or card, and add a new card.

  • Sharing QR Code

    Share your QR code to receive bonuses for future rides.

  • Blacklist of Drivers

    View drivers added to the blacklist, with an option to remove them. This section includes driver details and the route taken.

  • Support

    Contact support via phone or email.

  • Settings

    Adjust language preferences or revisit the onboarding process.

How It Works: Driver Journey

  • My Rides

    Shows routes and customer data for completed rides.

  • My Earnings

    Allows the driver to view earnings for the week or for the entire period.

  • Payment cards

    Add cards for payment receipt.

  • Promotions

    View available promotions.

  • Share My QR Code

    Allows drivers to share their QR code to attract more customers.

  • Blacklist

    View and remove customers from the blacklist.

  • Support

    Contact support.

  • Settings

    Manage documents (Personal Documents, Vehicle Documents), language, and onboarding. Additionally, there is always the option to switch to the customer account and order a taxi for personal use.

Key Deliverables: A Future-Ready App with Enhanced User Experience

  • Modernized user interface

    We created a sleek, user-friendly design that balances familiarity with innovative new features.

  • Driver app revamp

    An upgraded app for drivers, with easy onboarding, real-time order updates, and customizable service options.

  • Integrated feedback mechanism

    We added robust rating and blacklist options for both riders and drivers.

  • Optimized role switching

    Seamless mode-switching for users who want to access both driver and rider functions.

Technologies

  • Figma

Summary: Enhancing Driver and User Interactions With Captivating Design

Our team worked on redesigning a taxi service app to enhance both the rider and driver experience.
The goal was to create a modern, user-friendly platform that simplified booking for riders and streamlined workflows for drivers.
We designed features like driver selection, personalized trip options, and easy booking management for riders.
For drivers, we focused on improving pricing flexibility, simplifying workflows, and adding tools to help them attract more customers. This app offers a revolutionary approach to pricing.
As a result, the app became more efficient and intuitive, increasing user engagement and improving operational efficiency.
Our collaboration helped the company stay competitive and better serve its growing user base.

Contact Us
Auto Bidding Software Development