A Seamless Telemedicine App for Quick Consultations

No more long-run queues. No more time-spent to get to the hospital. No more struggling for a short consultation.
Our goal was to create the easiest to use telemedicine application. And we did it!
Use DocKids and get a treatment plan in 3 simple clicks. Choose your symptoms, choose the doctor, get a video consultation.

Initial request

The customer came to us with a request to create a new telemedicine app. The main requirement was to make an application better, than existed solutions.

There was no validated on-market demand or validated interest from the customers' side. Thus, we started the discovery phase of a project to decide to start development or not.

Customer Pains

Our start point was an in-depth research of customers.

We used a few approaches to identify proven pains. They were customer interviewing and analysis of current solutions on the market.

We generated 2 hypotheses. To check them we use questionnaires and a very detailed comparison of available solutions.

Customers have to face long-run queues, even if they need a short-term consultation
Customers cannot find a proven doctor without friends' or family's recommendations

Make the most convenient application for telemedicine. And we set a goal - the user must find a trusted doctor in 3 clicks.
Create a secure application that complies with HIPAA.
Drive the large amount of users and doctors to kick start the startup growth

User Portraits

Dianne Robertson

32 years oldJacksonville USA

A housewife. Married, mother of 2 girls.

Darlene 8 years old

Theresa 3 years old

About user: Dianne modern mom, an active user of social networks, maintains a blog about motherhood. The main message of her blog is advice on parenting and childcare. Mainly uses a smartphone for networking. Over the past year, Dianne has had to see a doctor more often with her youngest daughter. As a modern person, Dianne reads blogs about medicine and actively uses online doctor consultations.

Pain (fears): “Since I have two children, trips to the hospital were not very convenient for us. When one child fell ill I do not want to take to the hospital surrounded by bacilli and a second child. When my husband is at work, there’s nobody to ask to sit with my daughter."
Esther Flores

29 years oldOmaha USA

Accountant on maternity leave. Married, mother of a boy

Marvin 1.3 years old

About user: Esther is a young mother, currently on maternity leave and is raising a son. Not very active on social networks, there is an account on Fb and Twitter. More watching their subscriptions than posting the posts itself. Among the people Esther has signed up with friends, colleagues, bloggers with different topics (travels, same young mothers). It uses both a smartphone and a desktop computer.

Pain (fears): “In fact, I would not mind reading about something and once again not raising a panic with every sneezing child, but I do not really trust Internet sources. Both doctors and imposters can write there ”
Jane Wilson

26 years oldWestminster USA

Mom has 2 children (twins) and a successful entrepreneur. Single.

Bruce 5 years old

Julie 5 years old

About user: Jane owns a small clothing store. As expected 7-8 hours to be at work, the children at this time with his grandmother. Jane is a modern girl, she uses social networks not only for personal purposes, but also for business development. She believes that the future of technology and soon everything will go online, as it is very convenient.

Pain (fears): “My mother is watching over my children during my working day. And if something happened and you need to see a doctor, then of course it is difficult for her to understand modern technologies and consult a doctor through the application, it is not so convenient for her.”