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Finding ideas for a unicorn startup

The tech giants that now inspire founders from around the world once started out as unicorn startups. They are now technology visionaries and trendsetters.

Integrating Apple Pay in Your iOS App

Today Apple Pay accounts for 70% of the world’s card payment transactions, making the Apple payment gateway a must-have for any digital business. Additionally, it allows you to accept overseas payments since this service is available in over 20 countries.

ENTREPRENEURS18 Must Read Business Books for Emerging Entrepreneurs and Startups

Who reads, dives into another world. Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool. That is also, why we wanted to find out which business book you should undertake in the new year

40 Must-Known Laravel Tools and Resources

What is great about Laravel, is that you can easily become an expert in the framework. Laravel ecosystem is not only about the development tools you are using. It has much to give for your education.

AI Learning Algorithms Find Your New Target Groups

Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions.

Why Do You Need to Validate Your Idea?

idating your idea is important for two reasons. Firstly it is a cheap way to discover more about your market and potential customer base. It is a risk-free approach that gives you a lot of information before you have invested money into your product.

How to Develop a Winning Employer Branding Strategy

Anastasiia Kiilo is Human Resources Director at SpdLoad. She’s excited about designing processes and always finds the most efficient and non-ordinary way to build a focused team.

Uber-like App – How Much Would Cost MVP Development and Marketing?

Being one of the most controversial products today, Uber is surrounded by myths about its complex realization and potential expenses.

How can an MVP Lead Your Startup To Success?

There is a common perception that startups become successful and profitable overnight. People usually think that startups come from nowhere. But, in reality, it is a hard work to embody an idea and win general recognition.

Can an MVP Become a Key to Your Startup’s Success?

Startups appear and vanish all the time. But once we notice a successful one, we think it simply popped up overnight and took the world by storm. In reality, every app that we now use was once just an idea. And it takes a lot of hard work to embody it.


How Many Security Cameras Do I Need?

When it comes to home security, you want to make sure you have the right amount of security cameras for your size of home and for the type of protection you're looking for. You don’t want to purchase too many security cameras and feel like you wasted your money, but you also don’t want to purchase too few cameras and feel as if your home isn’t properly protected.

How to Choose a Digital Asset Management System

With the growth of omnichannel marketing, 71% of marketers said they now need to create 10 times as many assets to support all these different channels and touchpoints. Not only that, 85% also believe they’re under increasing pressure to create digital assets and deliver them more quickly.

These Are the 35 Best SEO Blogs According to 127 Readers

asked 127 professional marketers and SEOs to share their favorite SEO blogs—and what they love about them. Here are the 35 blogs they recommended

Client Management: A Definitive Guide to Winning and Retaining Clients

Happy clients generate a profitable business, right? Easier said than done. Gaining new ones and creating long-lasting client relationships can be a huge challenge if you’re trying to put a small business on its feet.

How to Write a Business Plan: The Ultimate Step-By-Step Guide

Whether you’re just starting a business or expanding a business you’ve run for quite some time, you need a business plan. In many ways, your business plan is your roadmap—it not only guides you and other key stakeholders as you grow your business, but it also shows investors, lenders, or potential partners where your business is headed

The 13 Most Important KPIs Your Marketing Agency Needs to Track

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

EDMS: Answers To 6 FAQs About Electronic Document Management (& Software)

When it comes to managing documents, traditional approaches just don’t work anymore. For most organisations, there’s simply too much data to keep track of for any physical process to handle efficiently.

How To Come Up With A Great Business Idea Even As A Student

But are all business ideas eventually successful? Well, this is one of the big questions that this post will address.

7 market research tools you should start using today

The world of market research is full of variety — some companies want to know about people’s eating habits while others want insight on how to get ahead of the competition. Whatever your goal, below are seven market research tools you can use to help you reach it.

Tech Job Interviews 101: 16 Machine Learning Interview Questions Explained

This is an installment of our ongoing tech job interview questions series. Today, we’re talking about machine learning interview questions (with a few data science interview questions thrown in).

Is Quora Marketing Dead in 2019?

If you’re here for a short and direct answer, here it is: no, it’s not. Quora marketing is very much alive. It has evolved and changed tremendously over the past years and may not work for you no matter how hard you try. But for some businesses, Quora is still a viable marketing channel.

Pricing Strategy: 7 factors marketers can leverage to increase sales

All marketing activity eventually drives customer to a pivotal moment — to purchase or to abandon the process. When making that purchase consideration, the customer is weighing the cost versus the value. A key (but not sole) element of cost is price.

13 Entrepreneurs Reveal The Technologies They Most Look Forward To

It’s amazing how new technology keeps coming up. As a business owner, you have to keep up with these technological improvements and perhaps adopt some to improve on efficiency. They help improve productivity of your team and automating processes in your business. It also saves you valuable time and helps keep track of activities happening around you.

The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals

We polled more than 20 founders and sales leaders to hear which sales metrics teams should be using most to set effective goals for its sales reps.

How to Write the Best Thank You Email After Interview (Plus 8 Samples)

So you applied for a job, got an interview invitation, and attended the interview. Now, you’re done—almost. All that’s left for you to do is to write that thank you email to your interviewer.

How to Set Up & Use Google Analytics Conversion Tracking

Your website has pages and pages of content. Your email subscriber list is growing, and your lead forms are being filled out.

5 Challenges Every SaaS Startup Has to Overcome

The SaaS business model has been making a lot of traction over the last few years. Stratospheric success of many companies built around SaaS (like Dropbox or Slack) and seemingly effortless disruption of the existing market landscapes they managed to achieve made this model extremely attractive for entrepreneurs from a variety of industries.

What Is the Difference Between Resume and Cover Letter?

When hunting for a job, candidates should be familiar with working on both resumes and cover letters. While these two share the common goal of showing that you have the right set of skills for the job you’re applying for, there are clear distinctions between these documents.

8 Leading Business Backup Software Solutions

How do you set yourself up for the inevitable? There are millions of data breaches that happen every year and the numbers show no sign of slowing down.

5 Dependable Dell Laptops That Are Business Bestsellers

Dell makes a multitude of laptops, PCs and accessories. So it is very likely that you’ll find yourself lost in the long model numbers, wondering which Intel processor is better than the other. So we reached out to the business techies that know what to look out for, and they’ve got back to us with 5 recommendations.

Top 12 HR Software Solutions Every Small Business Needs

When you think of your priorities as a business, perhaps sales and growth may come to mind. But what do you need for that to happen? Certainly inspired, confident and happy employees that are passionate about your vision.

The “Why’s” and “What’s” of Admin Templates [Opinions of Experts]

As a rule, we’re talking about website templates aka the front-end of a website making it a thing you want it to be. But there’s also some special product type for the backend of your website

4 Essential Steps to Build a Profitable SaaS MVP

SaaS stands for software as a service and can be defined as a software product that’s hosted by the company and you regularly pay for access to it. For example, Slack is a saas product that’s hosted on the company servers and customers pay a monthly or yearly fee to access it.

6 Ways to Accelerate Your Start-up Success

eCommerce stores are much faster to set up than brick and mortar stores. However, starting a new company is no easy task. According to Maksym Babych, the CEO of the SpdLoad, the key for any start startup lies in the idea validation process.