An elevator pitch is a quick, 30-60-second overview of your business or idea.
It is designed to grab someone’s attention in a short amount of time.
This is like a conversation starter that explains what your startup does, what problem it solves, and why it matters.
It’s called an “elevator pitch” because it should be short enough to share during a quick elevator ride.
Make sure you conclude by stating what you want next – whether it’s a follow-up meeting, feedback, or direct investment.
The main difference between a pitch deck and an elevator pitch is that the elevator pitch is short and meant to spark interest, while the pitch deck dives deeper and gives the full story of your business.
Here’s an example of an elevator pitch that clearly points out who you are, the problem you’re solving, and who you are targeting:
“Hi, I’m [Name], and I run a startup called [Startup Name].
We’ve built a tool, [Product Name], that helps small businesses cut down the time they spend on bookkeeping.
Right now, most small business owners waste about 10 hours a week on accounting tasks — we’re able to bring that down to just 30 minutes using AI. In just three months, we’ve saved our 50 customers over 500 hours.
We’re looking to raise $500,000 to keep growing and reach more businesses. I’d love to see if this is something that interests you!”
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