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How to Outsource WordPress Development

10 min

Are you thinking about creating a WordPress website for your business? That is a reasonable choice. WordPress is used by 43.2% of all websites. Also, serving 36.28% of the top 1 million websites, this CRM now powers almost half of all websites.

When you start making your first WP website, it might seem easy. Tools like Elementor make it look like you can create a page in no time! 

But if you need a more complicated design, what do you do? Your business site should show your brand and message accurately, so using a template is not a good idea. This is when WordPress outsourcing comes in handy. 

Read on as we explore the exact cases when you might need to reach out to outsourcing agencies and what are the benefits and potential hidden costs of WordPress outsource. 

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5 Reasons to Outsource WordPress Development

WordPress has been the fastest-growing content management system for 12 years. If you need a WordPress website, involving your in-house team might seem reasonable. However, if your internal IT team isn’t trained in WordPress, you’re wasting time. 

Developing WordPress solutions and creating WordPress themes requires more than just coding. Your developers need to know everything about plugins and layouts in WordPress. They might be skillful specialists and fast learners, but it will still require time and effort to master this development field.

Hiring a team that’s already trained is better than training your employees. Without the right WordPress experience, making themes is really hard and takes time away from other important IT jobs.

If you want your website to be unique and work well, hiring someone who knows what they’re doing is best.

Below, we’ve listed five compelling reasons to consider outsourcing.

  1. Save time and money 

Developing a WordPress site takes a while, especially if you’re not an expert. When outsourcing, you can delegate the hard work to a skilled development team and focus on enhancing your online presence.

Of course, you might consider hiring new people instead of outsourcing. But it will not save you time and can also mead overhead costs. You have to pay for hiring, training, and new equipment. It’s much easier and cheaper to hire developers from outside.

Our point is that the sooner your website goes live, the better it is for your business. Many people shop online nowadays and even more use the internet regularly. So, it’s important to quickly get your company’s name out there for business growth. Waiting for months to launch your site would cost you a lot of missed opportunities.

In this chart, Henrico Dolfing, an executive consultant, shows how important it is to enter the market at the right time.

5 Reasons to Outsource WordPress Development


Let’s imagine you’re launching a marketplace and need to build a WordPress website. If you choose to take care of everything yourself instead of hiring dedicated specialists, it will take longer than you expected. To evaluate the potential cost of delay for launching a marketplace, we can use a formula:

Cost of Delay = (Potential Revenue Loss + Competitive Disadvantage Cost + Brand Reputation Cost + Increased Development Costs + Opportunity Costs)

As you see, involving outside developers is cheaper than other options in the long run. 

  1. Gain expert assistance

Whether you’re a small business or a digital agency, your in-house team may benefit from external help to manage their workload. Outsourcing companies have extensive experience handling WordPress development projects, providing expert assistance when needed.

Many business representatives emphasize that talent shortages are the second most significant obstacle to their business strategy, with inflation being the primary concern. Hence, Ignoring outsourcing as an extra source of expertise is not viable.

  1. Get custom functionalities

Sometimes, existing WordPress plugins don’t meet specific requirements. 

WordPress development outsourcing is an excellent solution if you lack in-house team members skilled in plugin development. You can join forces with an outsourcing partner to create custom functionalities tailored to your needs.

  1. Ensure website maintenance

Maintaining WordPress sites can be challenging without technical expertise. Outsourcing teams can handle routine maintenance tasks to guarantee your site stays secure and up-to-date.

  1. Receive business growth support

Even the best WordPress theme developers cannot create your custom template if you don’t know what you want.

As your business expands, you may need to migrate websites to more capable hosting services. Hiring an outsourcing company ensures a smooth migration process, allowing you to focus on growth.

Keep those benefits in mind when deciding whether or not you need to delegate all the tech parts to specialists. 

Now, what exactly do we mean by the “tech parts”? Let’s unwrap. 

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What Types of WordPress Development Work Can You Outsource?

Here are some WordPress development activities that you can outsource: 

  • Custom WordPress plugin development
  • A custom theme for a unique website design
  • Landing page optimization to get more conversions
  • Website migration to a different hosting provider 
  • User experience audit to improve your website’s problematic areas
  • Technical search engine optimization (SEO) 

Of course, there may be more or less tasks that a WordPress development agency can do, depending on their expertise. If you have a limited budget, we suggest only outsourcing the tasks your in-house development team needs more help with. 

Now that you know all about the benefits and potential activities you can outsource, it is time to find a reliable partner. Here are a few simple steps to help you out. 

6 Steps of WordPress Development Outsourcing

When outsourcing WordPress development, follow these recommendations to ensure a successful collaboration. For more insights, feel free to check out our article about choosing the best web development company

  1. Project Scope and Requirements

The first step to outsourcing is understanding the business and technical goals. If you do not have a clear idea, sit down with a consultant or a subject matter expert to help them understand your vision.

They advise you accordingly and tweak their plan to best suit your vision. This way, you can better approach WordPress project development with the outsourcing provider.

Clearly outline your project’s goals, features, and functionalities. Identify what you need from the WordPress development team. It can be a new website, plugin development, or site optimization.

  1. Team Selection

Take time to research potential outsourcing companies. Consider their expertise, portfolio, client reviews, and communication skills. Evaluate their compatibility with your project requirements.

This helps you understand the company’s work and the type of clients they work with. It’s best to choose an agency that has worked with clients like you because they’ll better understand your challenges.

Look for a web development company with unique projects for different clients. You can also explore reviews and testimonials on independent resources like Clutch to know what clients say about collaboration.

Also, avoid working with a company that doesn’t have a portfolio.

  1. Delivery Schedule, Milestones, and Budget

At this point, you’ve already secured an outsourcing team for your WordPress project. Now, the development team creates a project scope based on communication and requirements. It documents the scope of work and helps everyone follow the same line.

Once you sign this document, the outsourcing team draws up an ‘Effort and Estimate’ document to do three things. First, to break down the project into individual tasks; second, to map each task to the number of hours of work required; and third, to calculate the final timeline and estimated project cost.

If you are satisfied, the initial agreement is drawn, and the project officially moves into the development phase.

Remember to set realistic timelines for project completion. Break down the work into milestones, each with specific deliverables. Define a budget that aligns with your project scope and expectations.

  1. Development, Code Reviews, and Testing

This is when the magic happens. 

In this phase, the design and development process kicks off, guided by the specifications and requirements you’ve agreed on.

Designers dive into creating mockups and prototypes, offering a visual representation of the website’s layout, user interface, and branding elements.

Developers leverage WordPress and other technologies to construct the website. They incorporate custom features, functionalities, and integrations tailored to the client’s needs.

Regular communication and feedback loops between the client and the outsourcing team help maintain project momentum and meet client expectations.

  1. Launch and Performance Monitoring

Once development is complete, your WordPress site is ready to launch. At this stage, the development team monitors its performance, including page load times, responsiveness, and user experience. They will address any post-launch issues promptly.

  1. Post-Launch Support

Once the website is live, it will need ongoing maintenance and support in order to operate efficiently and address any potential hiccups. 

The outsourcing team provides ongoing support, updates, security fixes, and regular backups to maintain the website’s stability, security, and performance.

They also continuously monitor and optimize the website to improve its functionality, user experience, and search engine rankings, ensuring its long-term success.

6 Steps of WordPress Development Outsourcing

Critical Skills to Consider When Choosing a WordPress Partner

When selecting a WordPress outsourcing vendor, you should keep in mind some core skills you want them to have. The following types of expertise will contribute to a successful collaboration. 

Technical knowledge 

A reputable WordPress website development partner should have talented developers and designers who are well-versed in the platform’s intricacies. 

Proficiency in HTML, CSS, PHP, and JavaScript is essential for customizing and developing WordPress themes and plugins. The dedicated developers you choose should be able to write clean, efficient code and troubleshoot technical issues effectively.

User experience (UX) optimization

According to Forrester’s findings, investing resources in user experience design broadly impacts a business’s ROI. It enhances customer loyalty, makes operations more efficient, and reduces customer support expenses.

Overall, every $1 invested in UX design yields a return of $100 (ROI = 9,900 %).

So, when looking for a WordPress development partner, make sure they emphasize UX optimization. Check out the websites they’ve built. Explore website navigation, load speed, and overall user experience.

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Tailored website solutions 

When it comes to website development, there is no such thing as one size fits all. 

Look for a dedicated partner who offers personalized solutions tailored to your brand identity and unique selling proposition. 

Only after understanding your business objectives and target audience will they be able to create designs, layouts, and content that resonate with your visitors. This will set you apart from competitors.

Communication and collaboration

Effective communication and collaboration skills are essential for a successful partnership. 

The outsourcing agency should be able to understand and translate the client’s requirements into actionable tasks and provide regular updates on project progress.

Mobile responsiveness

With mobile device usage dominating worldwide, having a mobile-responsive website is essential. A Gartner survey reveals that 74% of people are more likely to return to a mobile-friendly site, and 67% are more eager to purchase from such a site.

A professional WordPress website development service provider flawlessly adapts your website to different screen resolutions and sizes. A mobile-friendly website will improve user experience and contribute to better search engine rankings.

Customer support and maintenance

A reliable WordPress development partner will offer you ongoing support and maintenance services. This will ensure that the website remains secure, up-to-date, and functioning optimally. Developers and project managers should respond to your inquiries and proactively address any issues.

We hope these tips will help you find a company that aligns with your goals and delivers outstanding results for you.

WordPress Outsourcing Rates and Hidden Costs

In our article about the cost of building a WordPress website, we broke down the costs of WordPress development based on such factors as:

  • website complexity
  • specialists involved
  • team location.

Make sure you check it out. 

Despite the apparent pricing, there might be some unexpected costs involved. These might include domain and hosting fees, SSL certificates, content creation, SEO optimization, and more. Therefore, it’s crucial to consider the upfront rates and potential hidden costs when outsourcing WordPress development.

Here are a few examples of hidden costs to be aware of: 

Hidden CostDescriptionCost Range
Domain registrationA unique web address (domain) for your WordPress site.$10 – $50 per year
Hosting FeesCharges vary based on the hosting provider, plan features, and website traffic.$3 – $30 per month
SSL CertificateAcquiring and renewing SSL certificates to secure data transmitted between the website and its visitors.$0 – $200 per year
Content CreationWritten content, images, videos, or other media assets $50 – $500+ per piece of content
SEO OptimizationImplementing SEO strategies to improve your website’s visibility and ranking.$500 – $5000+ per month
Maintenance and UpdatesSoftware updates, security patches, backups, and troubleshooting to keep the site running smoothly.$500 – $1000+ per month
Marketing and PromotionAd campaigns, social media marketing, email marketing, or other promotional efforts.Depends on your needs abd budget (from $100s to $1000s per month)

As you can see, website development goes far beyond creating a website. It requires continuous input and maintenance. 

Why Outsource WordPress Development to SpdLoad?

After reading this guide, you should be ready to choose the perfect web development partner that aligns with your business objectives and financial resources.

While you explore available options, consider ApdLoad as your reliable outsourcing partner. With over ten years of experience crafting websites and applications for startups and large enterprises, we have the strategic foresight and technical skills to establish and expand your business.

Our clients highlight that they choose us because: 

  • We assemble the team twice as swiftly as in-house hiring.
  • They can concentrate on sales and strategy, leaving development concerns to us.
  • Our process is entirely transparent, with no associated risks. 
  • No upfront payment is required, and changing your developer comes at no extra cost.

Take a look at our case studies to see how we’ve tailored solutions across various industries, from e-commerce to SaaS.

Ready to explore if Spdload is the WordPress agency for you? Schedule a free discovery call and get a personalized estimate for your custom website.


  • If you are considering building a WordPress website, outsourcing WordPress development is the smart choice. 
  • Involving outside developers is not only cheaper in the long run, but it’s also the best way to ensure that your website is unique and works well. 
  • Developing a WordPress site takes a while, especially if you’re not an expert. But when you outsource, you can delegate the hard work to a skilled development team and focus on your core expertise. 
  • Delaying a website’s launch can cost a business a significant amount of money. It’s important to enter the market at the right time. Outsourcing is the best choice when evaluating the potential cost of delay in launching a WordPress website. Outsourcing companies have extensive experience handling WordPress development projects and provide expert assistance when needed. 
  • Outsourcing WordPress development can save you time, money, and resources and bring in expert assistance. 

Contact our experts to learn more about the benefits of outsourcing WordPress development with SpdLoad. 

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