A winning pitch deck is all about telling the story of your startup and making it clear, engaging, and convincing.
You want to grab investors’ attention quickly and show them why your business is worth their time and money.
Here’s a simple way to structure your pitch deck:
- Introduction
Introduce your company with a short, catchy line about what you do.
Keep it simple and clear and make sure it grabs attention right away.
- Tell about the problem you are solving
Explain the problem your startup solves.
Talk about the real-life pain points your customers face.
Investors need to understand why this problem matters and why it’s worth solving.
- Explain your solution
Now, show how your product or service solves that problem.
Explain what makes your solution unique and why it’s the best answer.
This is where you highlight what you’re bringing to the table.
- Identify market opportunity
Investors want to know that there are plenty of potential customers out there.
So, tell them about the size of the market you’re targeting.
The bigger the market, the more room there is for your business to grow.
- Elaborate on your business model
Show how you plan to make money.
Walk investors through how your product is priced and how you expect to bring in revenue.
Keep it simple, but make sure it’s clear how the business will be sustainable and profitable.
- Show traction
Share any progress you’ve made so far.
This could be customer numbers, partnerships, revenue, or product milestones.
Investors love to see that your idea is already gaining some momentum, even in the early stages.
- Study your competition
Identify who else is out there solving a similar problem.
Then, explain how you stand out.
Show that you understand the competitive landscape and highlight what makes your startup special.
- Show your team
Introduce the people who are driving the business.
Investors want to know that they’re backing a capable and passionate team.
Highlight any relevant experience or skills that show your team can make this startup a success.
- Outline financial projections
Give an overview of where you see the business going financially in the next few years. Investors want to see that you have a clear plan for growth and profitability.
Show them how you plan to get there.
- Ask for funding
End with a clear, specific request for funding.
Let investors know how much you’re looking for and how you’ll use the money to grow your business.
Be direct – investors need to understand exactly how their investment will help.
Keeping this pitch deck structure in mind, you’ll create a clear, compelling story that shows investors the potential of your startup.
Keep it short and to the point – around 10 slides. Make sure you leave room for questions and conversation.
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Successful apps are often the result of strong partnerships. Learn how to build one in our article on app development partnerships.