28 Best SaaS Tools for Businesses & Startups in 2024

Launching a new startup is a challenging task. In the initial days of turning your dreams into reality, you must handle numerous responsibilities and wear many hats, often by yourself.

However, to maintain the growth and success of your business, you need to hire the right people, establish effective strategies, and employ the correct tools as you expand.

The good news?

Advances in SaaS (software-as-a-service) put robust systems and solutions at any startup’s fingertips without breaking the bank.

Whether you need to streamline communication, organize projects, provide stellar customer service at scale, or leverage insights to fuel growth, SaaS tools have got you covered.

That’s why we researched the best SaaS platforms and software for 2024.

From project management must-haves to marketing analytics, CRMs, and beyond, we’ll uncover 28 solutions to amplify your startup’s productivity and potential this year.

Not sure which software model is right for you? Explore the ASP model vs SaaS model breakdown.

Let’s dive in!

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What is SaaS?

SaaS refers to Software as a Service. This model of using Software and Tools is quite popular due to its flexibility and robustness apart from other reasons. With SaaS, you don’t have to deploy costly software into your desktop-based systems. You can easily use these tools online through web browsers.

How SaaS Powers Startup Success

There are many reasons for endorsing the use of SaaS tools for startups. The following points will sum-up this assertion:

• Cost-effective use: SaaS is based on a pay-as-you-use pricing model. You can get a subscription for the tools as and when you require it. You don’t have to invest hefty amounts into installing the software at your end. And when you feel that there’s a better alternative to the services offered or that you don’t need this service anymore, you can cancel your subscription. 
• Ease of scaling business: Business is about keeping the horizons of growth open. With SaaS, you can easily scale your business without the hassle of getting a whole team hired to process multiple desktop-based systems for the installation of software. As your clients will grow, so will your resources. In that case, you can buy a SaaS package that supports more number of users and increased functionalities. 
• Quick Updates: SaaS platforms provide updates in the products quite frequently to improve the features. So when you are using SaaS tools, you get the updates on-the-go and don’t have to wait for installation. Also, these features can be used without paying an extra penny. 
• Timely Maintenance & Service: When you are using SaaS tools, you don’t have to worry about their maintenance and service. The service providers look after all your requirements once you purchase a package. 
• Access on-the-go: You can access these tools through a browser. Hence, you can use it on-the-go whenever and wherever you want from any device. 

Now that you know the perks of SaaS products, let me tell you about the ones that you will need to manage your startup. I have segmented the tools as per their usage. Initially, you will not need all of these at a time. But as you expand and grow, you will be able to make sense of these tools yourself. 

Popular Types of SaaS Tools

• Project Management 
• Team Communication
• Financial Management 
• Customer Support
• Customer Relationship Management 
• Email Marketing Tools
• Social Media Management
• Marketing Analysis
• Webinar software
• Team Collaboration

Essential Project Management Tools

• Trello:

Trello is one of the most widely used project management SaaS tools. Even folks at the tech-giants like Google and Adobe use Trello. It is because this online SaaS tool is quite simple to use. 

Project Managers can create boards on Trello and add team members to collaborate on the tasks assigned. Managers can also keep a deadline and a task checkbox to track work progress. 

Trello can be used for free, and you can add as many members as you want apart from creating multiple project boards too. 

• Basecamp:

They pride themselves as the best remote project management tool during COVID-19! And if you take a look at the user interface of Basecamp, you will learn that it’s actually quite simple. 

In Basecamp, you can create projects and store all the details related to the project within the project board. It is ideal for teams and individuals alike. You get a track of every interaction on the project that includes communication, files, team schedules, etc.

You can use the 30-day trial before upgrading to its paid version. For personal use, you can get the features for free. 

Team Communication Tools

• Slack:

Owing to work from home during this pandemic outbreak, it is quite natural to worry that your team won’t be productive. Entrepreneurial slumber has its fair-share too while working at home. But Slack is here to help you out. 

It’s challenging to get things done with long email chains. And the chances of missing out on emails are always on the table. With Slack, you can ensure that your entire team is in the loop and on the same page. 

Slack has a channelized structure for communication. You can create teams project-wise and task-wise. You can also bring together different channels to enable communication among multiple teams. 

Apart from organized collaborations, Slack can be easily integrated with the other tools that you use in your startup. You can use its basic features for free.

• Confluence:

With Confluence, you have congruence. Have your teams collaborate seamlessly through an easy flow of information using Confluence. This tool enables your resources to streamline their work through organized templates that can store project information and communication. 

When you have Confluence at your disposal, you can track the work of your employees and provide constructive work feedback within the contextual thread. The system is highly secure and easy to scale. 

You can use this tool for free up to ten users, and you get a storage space of 2 GB along with community support for workarounds. As you grow, you can purchase the Standard or Premium packages as per your requirements. 

• NuovoTeam:

NuovoTeam PTT Walkie Talkie is one of the most sought after walkie talkie apps out there. It comes with a bevy of features and one free version for all.

It allows to communicate with people live, send them voice or text messages, create teams & channels, and map the PTT button to whatever hardware buttons are at hand on your device.

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• Jotform Sign

Jotform Sign is a great tool that helps you create secure documents and approval flows to automate your e-signing process. Your human resources team will surely benefit from this tool as it will make their lives easier.

Create a document using their handy templates and drag-and-drop builder, add signers to your approval flow and collect their signatures. Get notified when a change has been made and add collaborators so your team can join in on the process.

Get access to tons of integrations that you can utilize and combine with your existing workflow. Keep your e-sign documents safe by adding them to your cloud storage provider.

When all is said and done, keep track of your data and generate reports using spreadsheets in Jotform Tables.

Explore the best project management software to find solutions tailored to your business needs.

Financial Management

• QuickBooks:

With fewer resources, you can manage the accounts of employees manually. But even then, keeping track of your net income and profits is a cumbersome task. QuickBooks is an ideal accounting tool for startups and small scale businesses.

You can easily keep a log of the due payments, payments to employees, and manage company accounts without much hassle. With a user-friendly interface, you can efficiently work with QuickBooks without any prior knowledge in financial management. 

QuickBooks can also be integrated with third-party tools like tax calculators. This helps your employees too in figuring out their tax returns and managing their accounts. To check its resourcefulness, you can use the 30 days trial version, and if it fits well for you, upgrade it as per your usage.

• Xero:

Organize your business payments with Xero. You can easily generate invoices and use this online accounting tool and send it across to your clients. 

Xero allows its users to fetch bank statements to manage accounting. You can also schedule monthly payments for your staff using Xero. 

One of the exciting features of Xero is real-time data reports of your company accounting details. This helps you in identifying loopholes, if any. 

You can also track the expenses that are not giving desirable returns. This can be used to make better future investment decisions. 

With Xero, you get a lot of additional plug-ins too like Spendesk’s expense management integration for Xero, which instantly sends employee purchases to Xero. These can be used as per your business requirements. 

Customer Support

• Freshdesk:

As you grow in your capacity to provide service to a broader range of audience, you must have a customer support team to look after the queries of your customer. Freshdesk is one of the best help desk ticketing software for small scale businesses and startups. 

The free version of Freshdesk can help you to log tickets for unlimited users. It supports over 30 different languages and serves across global time zones. 

This online customer support tool for startups is ideal for those businesses that have multiple products for customers.

Your customer support team can easily log tickets, add notes, take follow-ups and escalate tickets with the help of Freshdesk. When you scale your business, you can go for its paid version too that has additional features. 

Freshdesk can also be integrated with third-party tools like Freshdesk time tracking integration from TimeCamp, Jira, Dropbox, and many more.

• Outseta:

Outseta has been recognized as the perfect fit for startups who are paving the way for providing customer support. It has a simple user interface, and this makes it easier for startups as any additional training is not required to get employees to use it.

This online SaaS tool for customer support has built-in platforms to take care of your business requirements like CRM, Email Marketing, Reporting, Knowledge Base, etc. 

Outseta can be used for free, and it can serve companies with a customer support staff of up to 10 members. 

Find out which other email marketing software platforms are worth your time and investment.

• Document360:

Document360 lets you build self-service knowledge bases for your customers which helps to reduce the support ticket to some notable level. Its most powerful features include ticket deflector, knowledge base assistant, version control, robust categorization. With multilingual support, it is easy to provide relevant information to your global clients.

The real-time AI search capabilities provide your customers with relevant material that will reduce the demand for support employees. Document360 also includes an easy-to-use interface and a pleasant user experience. It increases your support agent’s productivity by offering a wide variety of integrations like Zendesk, Freshdesk, Intercom, Drift, and many more.

Customer Relationship Management

• Pipedrive:

Known for its highly customizable solutions, Pipedrive is quite a user-friendly CRM tool. It empowers your team with a visual pipeline for sales that can be tracked to engage with the potential audience. 

You can boost your email marketing after seeing user interaction in sales pipelines using Pipedrive. Startups can also get the app version of Pipedrive on Android and iOS. 

Pipedrive can seamlessly integrate with other tools that you use through plug-ins and open source APIs. You can buy the Pipedrive plan that best fits your requirements, but one thing is assured, it won’t burn a hole in your pocket!

Explore how CRM in recruiting can transform your hiring process and improve candidate relationships.

• Freshsales:

Freshsales is a collection of language libraries written in JavaScript, Java, Ruby, Python, and PHP. These libraries can be integrated with your products or services to check customer interactions. 

You can track and nurture your leads as per their interaction in the sales funnel available through Freshsales. Startups can make the most of this tool as it is available at a comparatively lower cost than other CRMs in the market. 

You get a 21-day trial for Freshsales, and if you think you’ve got your thing, upgrade the package that fulfills your requirements. 

• Top10VoIPList

Top10VoIPList is a listing of VoIP software. It having tested 300 VoIP Service Providers. This tool will help you identify the best VoIP phone system for your needs, and connect you with prescreened VoIP providers.

• CallHippo

CallHippo is a cloud-based virtual phone system provider. A virtual number is one tool that can be proved as a hidden blessing.

Though it seems a mere means of communication, the way it simplifies day-to-day struggles and operations is very commendable.

There is hardly any sales aspect that can’t be handled with the virtual phone system.

Be it generating more leads or exploring new markets. Everything can be done perfectly with its help.

Social Media Management

• Hootsuite:

Hootsuite is a one-stop solution when it comes to managing social media platforms. And when you are a startup, you can’t neglect these platforms where your potential audience is hanging out.

You can get all your social media handles on Hootsuite and manage them from this single interface. The key features include scheduling social media posts, filtering conversations, analyzing post performances, and managing your content across social media.

Hootsuite’s Pinterest scheduler allows you to schedule pins & much more in advance so that they go out at the right time, rather than having to post them manually every time. 

You can also find trending content that is highly engaged by audiences through Hootsuite. This can be tailored as per your services and products to generate social media posts for your brand. 

Utilize the 30-day trial version to see if Hootsuite suits you!

• Buffer:

This is more than just a social media scheduling tool. You get a lot of interesting features with Buffer like planning your social media campaigns and tracking its results, along with building an online community with your audience. 

Buffer helps you to plan out your social media stories, paid promotions, hashtag utilization, manage your mentions and tags, etc. You can also generate reports to check the performance of your posts to get insights for future content strategies. 

Use the 14-day free trial of Buffer, and then if it works for you, get the package that fits your business. 

• SocialBee

When it comes to efficient content management tools, SocialBee is the best one if you are looking to step up your social media game. Handle all your social media management needs from one place with ease—at an affordable price.

SocialBee allows you to add, organize and share content across Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok.

With this platform, you can customize your posts for each social media platform, set a posting schedule in a content calendar, and recycle evergreen posts or expire time-sensitive content.

The pricing starts at $19 per month. This gives you unlimited scheduling & editing options, and access to their Canva integration in the post editor and allows you to benefit from 10 more integrations in the app.

If you are curious about the tool, start your free trial now. No credit card is required nor are contracts, or commitments. SocialBee also has a 30-day money-back guarantee.

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• ContentStudio

ContentStudio is a comprehensive social media management tool designed for businesses and marketers.

It helps you simplify the management of multiple social media accounts by offering features such as content curation, RSS feed integration, social media automation, and a powerful analytics dashboard for actionable insights.

This e-platform can integrate with 30+ social media sites like Canva, WordPress, and Google Drive, ensuring versatility and efficiency in social media marketing.

It uses AI to give you a more personalized content curation, allowing users to craft captivating captions, discover inspirational quotes, ensure grammatically flawless text, and suggest relevant emojis.

ContentStudio makes collaboration seamless, allowing teams to work together on content creation, assign tasks, and monitor progress.

Explore ContentStudio with a 14-day free trial; monthly pricing begins at $25.

Marketing Analysis

• Marketo:

As a startup, you must have marketing analysis tools and plugins to get your hands on the information about the people who are visiting your site. Not only this, but you must also know who they are, where they are based out of, their preferences, and behavior patterns. 

This real-time data of the audience that visits your website or signs-up for free trials will help you in figuring out your marketing campaign strategies. Marketo provides you the functionalities to carry out all the tasks mentioned above.

It is more suitable when you are a B2B company, and upgrading to the paid version can get you a lot of leads that can be nurtured for conversions. 

• Coupler

Coupler.io is a reliable and secure importer of data from various applications into Google Sheets. Set up your data flow and forget about manual copy-pasting. An optional app will do the job for you.

Set up custom timings to automatically update your data on an hourly, daily, weekly, monthly, or yearly basis. Import data from various apps into Google Sheets to take advantage of multiple reporting options. Stop installing new add-ons every time you add a new app.

Using Coupler.io will help with shopify data export.

• Optimizely:

Optimizely is, in the real sense, an optimizer that enables startups to plan and market their digital campaigns with thorough testing tools. You can plan and design campaigns targeting new customers and retaining the ones that already exist. 

With detailed real-time customer insights, you can learn about the channels that are bringing in more customers. Using Optimizely, you can also know about the customers that have higher Lifetime Value so that they can be further nurtured for retention. 

Check out the various plans that it has in store for small businesses so that you can generate more conversions through optimized campaigns.

• Omniconvert

If you want to stop spending money on expensive ads, go ahead and make the best of what you already have. Omniconvert helps you to improve your online sales through A/B testing, Overlays, Personalization, and Surveys, all in one place.

Whether you want to find the winning variation of your website, personalize user experience, or get insights from your visitors & customers, Omniconvert is the conversion optimization tool that can help your eCommerce. It eliminates guessing when experimenting on your website and helps you improve the customer experience.

• Google Analytics: 

When running marketing campaigns, you always need to measure the results you get from them. And there is no better tool than Google Analytics for this to build really functional websites.

It is free, powerful and allows you to get precious information about your marketing campaigns. 

The basic pageview tracking is easy to install and offers lots of useful information by default, but for more advanced tracking like contact form submissions or ecommerce tracking, you might need the help of a Google Analytics specialist. 

But no matter who installs your tracking, one thing is sure: having Google Analytics added on your site is a must for any startup. After all, you don’t want to miss the big spike in traffic you might get after a famous publication mentions your startup on their blog. 

Customer Experience Management

• Zonka Feedback

Zonka Feedback is a leading Feedback Survey Software and Customer Experience Management platform. It is very easy to set up and use and works across various channels like email, SMS, website, Android tablets, and smartphones.

With Zonka Feedback, you can create customized surveys of various types to collect feedback from your customers and send them through multiple channels. You get real-time notifications for survey responses and can convert feedback into tasks for your teams to take action and close the feedback loop to prevent customer churn. You can also measure CX metrics like Net Promoter Score, Customer Satisfaction, and Customer Effort Score; and get analytical reports also in real-time.

Tracking customer retention is essential, and this churn rate calculator can help measure your customer loyalty.

The tool can work offline too by saving response data for weeks without the internet and automatically syncs all the data when your device is connected to the internet. You can try it 15 for 15 days. If you like the tool, you can opt among its paid plans like Professional, Growth, Enterprise, and Custom Plan.

Planning a crowdfunding platform? Learn what goes into crowdfunding website development.

Team Collaboration 

• ProofHub

ProofHub is an all-in-one SaaS project management and team collaboration tool that allows managers to handle multiple projects at the same time. It is a web-based tool that helps project teams prioritize and sequence their tasks by offering a wide range of powerful tools under one virtual roof. 

ProofHub ensures timely completion and successful delivery of your tasks through efficient task management, smart time management, and structured file management solutions. You can organize and visualize your tasks using Kanban boards and table view, making it easy for managers to analyze and evaluate task progress. 

The Gantt chart features help you keep track of all the project timelines and dependencies allowing managers to simplify any complex set of tasks. 

ProofHub’s Group Discussions, @Mentions, Chat function, and Real-Time Updates help project teams to communicate and collaborate better.  

You can always opt for a 14-day free trial of ProofHub; if it works well, you can switch to the Ultimate control plan.

Portfolio Building

• Pixpa

Pixpa is an all-in-one platform for creators and small businesses to create beautiful, professional websites complete with a built-in online store, blog, and client galleries.

Pixpa’s versatile platform has everything you need to showcase your work, share ideas, and sell your stuff online without any coding knowledge. 

Pixpa stands out from other website builders with its focus on simplicity, flexibility, and powerful editing features.

Pixpa offers 150+ stunning, pixel-perfect, mobile-friendly templates to fit every style and requirement. Adding pages to your website is a breeze with Pixpa’s drag-and-drop page builder.

Pixpa offers a full-featured e-commerce store builder with all the tools required to run your online business – products and inventory management, discounts, taxes, shipping, abandoned carts, and easy order processing.

Pixpa offers 24/7 fast and proactive customer support through live chat and email. There is also a comprehensive help center with guides and step-by-step tutorials.

What’s Next?

Check out our insights on custom software development cost that cover what drives prices and how to manage expenses.

As a startup, it can be overwhelming to navigate through the numerous SaaS (Software as a Service) platforms available today.

With these 28 top-rated platforms, you can streamline workflows, improve customer satisfaction, and compete effectively with enterprise-grade systems.

As your business grows, you may find that even the best out-of-the-box software may require customization for an optimal user experience.

Our team of expert designers and developers is here to help. We specialize in developing custom software, web, and mobile apps across various industries.

By working with us, you can elevate your SaaS stack’s usability and interfaces, making your business more efficient and effective.

Contact us to discuss how we can take your platform and processes to the next level through strategic development and design services.

Looking for inspiration? Here are the best SaaS startup ideas making waves in the market.