How Much Does It Cost to Redesign a Website in 2024?

Redecorating a site involves doing minor to major touchups to the web design and the layout.

From changing the colors to the logo, adding images, sliders, carousels, videos, etc.

If you have not earlier, do consider including the concepts of color psychology.

However, the website redesign cost may depend on the person you choose for the work. An expensive web developer will cost more even for a simple website.

However, from the digital marketing point of view, this type of rework could be less effective.

Rewiring it includes updating backend services.

It ensures that your site’s performance is always off the charts by using the latest technologies.

A simple example can be switching the systems to the cloud for better accessibility and security. Or even changing to a more feature-rich content management system.

The cost here will be higher than the redecoration part.

This is because you might have to spend on subscriptions, migration plans, plugins, update of UX design, and other tech stuff.

Here, you should aim to enhance the functioning, decoration and update the entire back-end system.

This kind of exercise will take more amount of time and more resources.

But at the end of it, you can expect to fulfill the unmet goals and objectives even though it is not completed in less time.

Be it getting traffic, improving the CTR, or anything else.

Remodeling involves both creativity and technical expertise.

So, you might want to contact a web designer, backend developer, and a tech expert. These people will not only help you solve your problems but will also have answers to some common questions you have.

But, the more you spend, the returns will be equally better.

With such exercise, it also depends on the level of efficiency of the web development team.

Low-quality works will only increase the website revamping cost and still foster no results.

This is like you marry a different person, but still want some qualities of your old partner in the new one.

This kind of exercise is requisite when you are undergoing a rebranding exercise.

So, the question here changes to how much does it cost to revamp a website from scratch?

• Low Page Loading Speed
• Cluttered Design
• Sharp and Tacky Design
• No Information

40% of the users will leave your website if it loads slower than 3 seconds.

1…2…3…4, if the page does not load, you have lost a potential customer. This is extremely bad for eCommerce websites. Also, if it is your business website, you would probably want customers to stick to it for better conversions.

The need is to strike a balance between optimal performance, attractive designs, and the latest technologies.

The information part is separate from the design.

So, its cost should be added to the final website redesigning cost.

Websites communicate with the images, the layout, the colors, and everything else that has a visible appeal.

Ergo, entertain users with effective brand communication methods and strategies.

Take help from the data.

Understand customer behavior.

Tools like Google Analytics maps the entire user journey and shows where the user bounced off.

Identify these pages and check what is lacking here.

All of these aspects will help you decide the requisite course of action and know the website redesign cost.

That should cover the bounce rate and lower conversions.

While you are at it, make sure to follow:

• Hick’s Law
• Use Negative Space optimally
• Use the F-Layout
• Understand the 8-Second Rule
• K.I.S.S

While implementing these rules, the average cost of website redesign will stay in check and increase impressions.

The issue may be in the backend support structure.

• Database
• Servers
• CMS
• Hosting Service

All these aspects work behind the curtain and keep the site running.

But, using obsolete technologies and updating them regularly can become a bone of contention.

By changing the servers and working on the backend systems, your website will get a booster.

Furthermore, changing the CMS enhances integration levels. Using a CMS will give your website more versatility than a simple HTML CSS website.

All of these systems are paid, but they are also affordable.

There is heavy competition in the industry.

Hence, you can get different quotes personalized to your requirements and then choose the best fit.

If you are not getting:

• Conversions
• Leads
• Performance
• SEO
• Ranking
• Engagement

And so on….

It is time to look at it from an entirely new perspective.

You need to change everything and rebuild everything else.

This measure is complex and requires a long time frame and expertise.

Especially the one where you have to do everything from scratch.

The honest answer is that your budget will move drastically.

Because you are not talking about changing the content or design.

We are doing everything from square one.

In the end, you are looking at increasing:

• Usability
• Flexibility
• Communication
• Brand Valuation
• Performance
• Speed
• SEO (search engine optimization)

• How many pages are there?
• What is the size of each page?
• How many page loads does a website observe?

Things like this help identify the website size.

More the pages mean you need to either modify or tweak some things on each page.

A simple exercise like changing the pictures and content on each page can be time-consuming and invite a cost. And, building a custom website based on your idea will involve even more costs on project management and team maintenance.

Today, the cost of website designing and development, and redesigning has seen growth.

This is because the websites have become complex.

Before the Penguin update or the 2015 mobile-friendliness updates, the designers and developers did not work for the mobile websites.

But today, if you have a desktop website, a mobile website is even more important. A simple desktop WordPress website won’t work alone.

Care to know what it means, and how does it affect the hosting price?

A website’s bandwidth differs from the number of pages and content on each page.

For instance, if your website has 50 pages and each page takes 2 MB of space, you need 100 MB disk space.

Assuming there are 2000 page loads per month, you are looking at a 2GB bandwidth requirement per month.

Do you still need unlimited bandwidth?

Similarly, we consider this bandwidth usage to identify the website space and, consequently, the scope of work.

As for the complexity is concerned, several factors contribute to the website’s complexity.

And the cumulative effect of these factors brings a difference in the average cost of website redesign.

• Functionality
• Integrations
• Content
• Responsive Design
• Marketing
• Database
• CMS

These five factors decide the complexity levels of the website.

Functionality relates to the user experience.

The placement of the elements and icons is essential to redesign a website and identify the cost.

Then we have integrations.

Your website is connected to several third party applications.

Are they working to improve your website or making it redundant?

At SpdLoad, we note that you have to work with a minimum number of companies in terms of integrations.

Because more the integration vendors, you will get higher levels of complexity, and more will be the cost to reintegrate.

Moving on, a great copywriter’s services do not come cheap.

If your pages are not getting any tractions, one of the reasons is the substandard copy.

When it comes to databases, the website’s size and daily traffic generation will help decide the ultimate requirement.

More traffic means more bandwidth, which leads to a better hosting plan and a high-quality database.

For functionality;

• You need platform-specific elements to enhance the user experience.

For integrations:

• Applications hindering the website’s performance must be replaced. New integrations can increase the cost of website redesign.

For Content;

• Hiring a good and experienced copywriter will help you get more leads. But the website redesign cost will also increase.

For Database;

• Database is something that you cannot and should not compromise with.

If your user is not getting the required result from the database quickly, they will bounce off.

For CMS;

• WordPress is the most popular and incredible CMS. It does not cost too much to operate WordPress.

So, depending on the answers to these, you can get how much does it really cost to redesign your website.

Do you want to add complex vector images or source original images from websites like Adobe Stock?

The website redesign cost and its redesign itinerary depend on:

1. The Team Behind It
2. The Process You Follow
3. Scope of Integrations and Functions
4. Content Requirements

We will talk about the team in detail ahead. 

Let’s focus on the other aspects;

What is the process of redesigning influences on the overall cost? 

This is not as simple as having a round table conference in a cafe, and you are good to go. 

Identifying an effective process requires time and planning. 

You have to consider:

• Goals
• Customer personas
• UI/UX elements or website looks
• Testing
• Feedback

Every step is connected and influences the subsequent step’s results. 

Furthermore, depending on the website, the integrations required also matter. 

For an e-commerce website, you have to include the payment systems, robust registrations, and product selection methods, etc. 

If not this, then you might redesign a customer portal for your hospital. 

In this case, the website redesign must include the admin panel, records, intuitiveness levels of the design, and so on. 

Yes, there are a lot of things that will make an impact here. 

Over the years, the web page characterization has changed, and its impact on the price is equally important. 

Higher load speed equals more bounce rare and fewer impressions. 

To correct this anomaly, you need to have robust corrective measures. 

Consequently, these measures will increase the average cost of a website redesign: from wireframes to UI.

More importantly, do not wait for the website launch and then do the marketing.

Instead, implement the marketing strategies while you are designing or redesigning the website.

Added to this, consider the demographics, the target audience, and the market niche while redesigning.

All these things have a deep impact on marketing, per se.

And when you combine these elements with the design, the results will be better.

For instance, if your target audience consists of more than 60 years of age, building too flashy and image-rich websites may not work.

Consider the behavioral aspects of the design.

The website revamp cost here can only be called justified.

Because when you consider the marketing aspects, redesigning the website is rather fun and compelling.

It is true, but only partially.

And how much does a good SEO strategy influences the website redesign is also quite surprising.

Pro Tip: Don’t look at the short-term design goals here. SEO is the long-term game, so act accordingly.

You might get carried away with the latest design template, but what about the Meta Tags, HTML tags, Keyword placement, density, links, and so on.

Not having them included in your website redesign plan can be troublesome.

Within the technical SEO, you should also look at:

• The website’s navigation
• 404 pages
• Image size and alt text
• Value generation

But, these are your long-term investments.

Combined with good website design, SEO implementation compensates for the high cost with better ranking.

In other words, SEO and website design foster better rankings.

And good design and SEO sustain better customer relationships.

1. Information and Authority
2. Audience Engagement
3. Readability of the content
4. SEO Practices
5. Marketing Level

If you did not follow it earlier, make sure that your copywriter and the designer are in contact with each other this time.

This is because to obtain a good design; your copy must match the layout and the presentation.

You might need to spend some amount of money on hiring a good and experienced copywriter.

It is not just a few words knitted together.

Copywriting is about sending a message, communicating, and engaging with your audience on a whole new level.

Cost = It will probably cost you an arm and a leg.

Hiring a local agency in the US is convenient, easy to communicate with, and reliable.

You will get the exact representation of your work as you want and much more.

Plus, there won’t be any time lag in terms of communication and delivery.

The average website designer cost is between $27 to $54.

So, depending on the total work scope, the number of hours required, and the subscriptions, the final website redesign costing is figured out.

Cost = Half of the American counterparts

Yes, you read it right.

If you decide to outsource mobile app development to an agency in Ukraine will get you the same precedents and that too at a lower cost.

Cost = Lowest possible

You will get lower prices, no doubt. But finding a good freelancer is a task in itself.

Plus, you cannot expect one freelancer to work on everything, can you?

For instance, you need a guy to work on the:

• Designing
• Copywriting
• SEO
• Technical Expert
• Marketing

So, these are at least five guys.

You can get all of these and much more with an agency, can’t you?

This way, you won’t have to manage five people, but only one.