11 Best Email Marketing Software Platforms
- Updated: Nov 13, 2024
- 10 min
Head of Sales
Email is one of the most effective channels for building personal relationships and engaging audiences.
With an average return on investment between $32 to $45 for every $1 spent, email marketing presents tremendous opportunities for organizations.
Every business needs a tailored email platform that aligns with its specific goals and target demographic.
This article highlights ten of the top email service providers on the market today. We evaluate critical capabilities for each platform, like list management, segmentation, workflows, analytics, and more.
Whether you want to improve an existing email program or launch a new initiative from scratch, there’s a solution fit for every budget and business model.
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What is Email Marketing?
We’ll begin our journey by getting a quick understanding of email marketing.
Email marketing is a direct and digital marketing channel that uses emails to promote a brand’s goods and services.
Just as finding a memorable name while naming a company can boost its customer recognition, email marketing can help solidify any company’s brand image in its customers’ minds.
Email marketing platforms offer the best tools for optimizing your brand’s direct mail marketing game.
These platforms help businesses and marketing managers create engaging content with little effort while improving their email marketing campaigns’ overall quality and performance.
Now, email marketing can be done with transactional emails—automated emails sent when customers purchase or interact with your business—or direct response emails sent to communicate and connect with customers.
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Why Emails Are Effective
Why emails will remain an effective marketing startup tool?
One critical component to creating an effective email marketing strategy is finding the best email marketing platform tailored to your business’s needs.
An outsider would think that email marketing will become irrelevant as the years go by.
And most times, this concern is fueled by the meteoric rise of social media apps like TikTok.
But if you carefully look at the numbers, it becomes clear that email marketing has a lot going for it.
For one, a report by McKinsey reveals that email marketing is 40x more effective than marketing with Facebook and Twitter.
And with such an incredible ROI, it’s no surprise that email marketing stands above social media marketing and remains one of the most valuable marketing channels any business wanting to flourish must utilize.
But getting the best results from email marketing depends on everything from the quality of your customer and market research to your copywriting skill and email marketing platform.
To make your campaign more client-oriented, you can use email finder tools to target it to your target audience.
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And speaking of email marketing platforms, here’s a rundown of the best ones that’ll add that zing to your email campaigns.
Top Email Marketing Platforms
Nine best email marketing platforms for savvy entrepreneurs and copywriters.
Omnisend
Omnisend is one of the leading email marketing platforms on the market.
The platform is focused on making the email marketing process smooth and easy, even for new entrepreneurs.
Their one-click integration with major e-commerce platforms like WooCommerce and Shopify makes them an excellent choice for e-commerce entrepreneurs looking to dive into email marketing.
Omnisend’s visual drag-and-drop feature is one of the best campaign builders in the market, which simplifies creating stunning emails that are fully customizable on HTML—for anyone unaccustomed to working with HTML.
However, one place where the platform gets to shine is with its Omnichannel marketing automation.
Many big brands have used their pre-built, automated workflows to run classy email marketing campaigns.
Omnisend’s smart segmentation allows users to target customers based on their shopping behavior.
And yes, the platform also supports retargeting ads on Facebook and Google.
Omnisend’s subscription for 500 subscribers kicks off with a free plan, to standard at $16 and Pro at $59.
ActiveCampaign
ActiveCampaign is another incredible email marketing platform.
What makes it unique is the fact that machine learning stands at the center of its operations.
ActiveCampaign uses predictive action to provide solutions to tricky marketing decisions and does exceptionally well in using pre-existing workflows to nurture leads and improve your sales funnel results automatically.
The data collected by ActiveCampaign is synced with its in-built CRM to provide advanced lead scoring for marketers.
Another place where ActiveCampaign edges out its rivals is its high email delivery rate, which is tied to the fact that emails sent with ActiveCampaign are least likely to be marked as spam.
This goes to show that emails sent with ActiveCampaigns have the best chance of making it to the primary inbox of Outlook and Gmail accounts.
ActiveCampaigns is also the king of integration, as it supports over 850 marketing-related applications like WordPress, Shopify, Facebook, and many more.
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With 500 contacts, ActiveCampaign’s monthly subscription starts with a Lite plan at $9, to Plus at $49, and Professional at $149.
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MailChimp
Mailchimp is undoubtedly one of the most recognized email marketing software programs.
The platform controls 70% of the total email marketing sector and caters to millions of customers who send over 1 billion daily emails.
Mailchimp has evolved from its basic beginning to the industry standard while maintaining its simplicity.
They also offer a comprehensive drag-and-drop email-building interface and a host of templates that let you create detailed email marketing campaigns effortlessly.
The platform offers advanced automation that can be programmed based on customer behavior, like pages visited and specific dates, like signup dates or birthdays.
Their A/B testing and retargeting ads are great features with excellent results.
One area where Mailchimp stands out is its pricing strategy.
By offering a four-tier monthly pricing system from free to essential at $11, standard at $17, and premium at $299, they ensure that their services are accessible to everyone, from budding entrepreneurs to industry leaders.
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Hubspot
Hubspot CRM is a comprehensive marketing platform that can supercharge your business.
However, at its core, Hubspot is a customer relationship management (CRM) platform like Salesforce and connects well with Outlook, G Suite, and Gmail.
Hubspot is perfect for SaaS companies and allows users to send customized emails.
Its simple drag-and-drop feature, coupled with its powerful email editor, makes email marketing a breeze.
But it doesn’t end there because there are tons of extra customer relationship tools included in Hubspot services, like contact management tools, website lead capture forms, extensive analytics, email tracking, powerful personalization, segmentation lists, and other vital automation tools.
Compared to other platforms on this list, Hubspot’s monthly subscription starts at $45 for the Starter plan, to $800 for the Professional plan, and finally at $3600 for the Enterprise plan.
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Hubspot is a fantastic choice for your marketing needs.
MooSend
MooSend is a well-rounded email automation platform that helps users build up their email lists, create personalized emails, and automate critical tasks, so managers can focus their energy on improving their brand relationships with customers.
The most significant advantage of using MooSend is the value for money customers get from using their platform, as most of the features MooSend offers cost a whole lot less than their actual value.
The platform offers high-performing drag-and-drop features, great templates, and autopilot campaigns, all of which don’t require any knowledge of HTML to operate.
MooSend’s personalized email feature uses artificial intelligence (learn more about AI jargon in our AI glossary) to suggest ideas on products based on similar tastes, previous purchase history, and pages visited.
And their analytics tool delivers powerful insights into the inner workings of your customers while being easy to use.
MooSend comes with a free plan, and for 500 subscribers, their monthly Pro plan costs $9, and their annual Pro plan sits at a sweet $7 every month.
Brevo
Brevo is another excellent option for small business owners on a low budget.
Their free plan is relatively unmatched in the market and provides users with unlimited contacts plus 300 daily emails.
Sendinblue still takes it a step further by providing CRM features which include workflow automation for up to 2,000 contacts and live chat services, all still in their free plan category.
Sendinblue has also embraced the new wave of innovation in machine learning and AI support and uses them to maximize marketing output and engagement.
And yes, Sendinblue’s analytic tools provide deep insights into metrics like click-through rates, open rates, heat maps, and deliverability.
Their email automation workflow, one of the best in the industry, allows users to set triggers and pre-arrange custom workflows based on the customers’ decisions.
Sendinblue comes with a free plan, a starter plan at $25, a business plan at $65, and an enterprise plan at $1000 monthly.
Constant Contact
Constant Contact is the ideal email tool for small businesses and individuals just starting to promote their brand with emails.
The core strength of this software is its simplicity.
Every feature in the software was developed to maximize user experience based on their needs.
There are hundreds of custom templates carefully designed and easily customizable to suit any message, brand, and business.
Constant Contact offers 14 days free trial and three paid plans, which include the Lite plan, which starts at $12 per month to their Premium plan, which starts at $80 per month.
MailMunch
MailMunch is a robust lead generation and email marketing platform that provides marketers with absolute control of their marketing campaigns.
The platform allows users to create stunning landing pages, emails, popups, forms, and coupons, as well as add spin wheels to their emails.
MailMunch’s automation guarantees a boost in conversion rates, its advanced tracking provides detailed breakdowns of hits and misses, and its journey builder creates simple and easy-to-use price funnels.
MailMunch also offers over 1,000 custom responsive HTML email templates, templates for Shopify landing pages, a cart abandonment tool to help reduce bounce rate, white label marketing solutions, and also offers basic drag-and-drop email building.
MailMunch comes with a monthly premium plan at $19.99 and an annual premium plan that costs you $13.99 every month.
SendPulse
SendPulse email campaigns is a core part of this marketing automation platform.
Apart from email marketing functionality like transactional emails, email verifier or template builder, SendPulse provides a whole suite of tools for small business marketing.
Marketers can try conversational marketing with chatbots, design minimalistic landing pages, or try SMS marketing.
Automation 360 is a dedicated tool that lets marketers combine several marketing channels into a single message flow that consists of emails, SMS notifications and chatbot replies within a preferred social media platform or messenger like Facebook, Instagram, WhatsApp, etc.
When it comes to pricing, SendPulse boasts a free plan with 15000 emails per month.
There is also a free CRM included. Paid plans are also available and start at $7 per month.
Paid plans offer more automation options and customization features.
GetResponse
GetResponse is an online marketing platform built for webinar-focused brands.
They offer email marketing campaigns, webinar software, automation, and high-converting landing pages.
Their standout feature is their Autofunnel, which is one of the most superior funnel-building tools in the email marketing space.
Their Autofunnel has over 30+ landing pages, unique email templates, and sequences to generate sales.
GetResponse gives users the option to make decisions based on their business goals.
So, if your goal is lead generation, you’ll get a different email sequence than if your goal was webinar sales.
Notwithstanding their niche-based features, they still offer standard email marketing features like segmentation, A/B testing, autoresponders, and software integrations.
GetResponse’s pricing plan starts from free, to a monthly plan that starts at €16 to €106, a yearly plan that starts from €13.1 to €86.9, and a two-year plan that starts at €11.2 to €74.2.
SendX
SendX is an email marketing tool that guarantees high deliverability rates without compromising on the volume of emails sent.
With its easy-to-use email editor, tagging, and segmentation features, you can create targeted campaigns that resonate with your audience.
With the ability to import CSV files and take advantage of automation and drip campaigns, you can engage with your subscribers at every stage of their journey.
SendX also offers heatmaps and dashboards for reporting, so you can track the performance of your campaigns in real-time.
And with reliable email, chat, and phone support, you can be sure that you’ll always have the help you need when you need it.
Plus, with customizable, mobile-friendly email templates and half a million free images, you can create professional-looking emails that get results.
And with integration with popular apps, without hassle, you can streamline your workflow and save time.
Pricing starts at just $7.49/month for up to 1,000 subscribers, with additional features and higher subscriber limits available on higher-tier plans.
Try SendX today with a 14-day free trial and take your email marketing efforts to the next level.
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Other Notable Platforms
Although we’ve discussed some of the best email platforms in the industry, there are still many more great ones that we’ve been unable to cover.
Some honorable mentions include
- Klaviyo
- TotalSend
- Campaign Monitor
- InfusionSoft
- Pardot
8 Key Features of Top Email Marketing Software
Now that you have a solid idea of the best email marketing platforms out there, here’s a quick breakdown of the qualities you should look out for before choosing the best one for you.
- Excellent mailing list management
- Solid content editor
- Easy-to-use interface
- Great customer segmentation
- Robust third-party software integration
- Solid A/B testing capacity
- Comprehensive analytics
- Reliable deliverability
Choosing an email platform with these features will save countless hours and make your email marketing smooth and easy.
Instead of handling everything manually, email marketing software platforms automatically allow copywriters and entrepreneurs to achieve many business goals, like sales promotion, product awareness, brand engagement, and lead generation.
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Our Final Thoughts
Email marketing provides incredible returns for businesses when done right. The key is finding the email service provider that best matches your business’s unique needs and goals.
If you’re overwhelmed by the options or need guidance finding the right software for your email marketing initiatives, we can help.
Our product discovery service evaluates your current tech stack, business objectives, and budget considerations to match you with the ideal platforms for success.
We even provide custom software development services to build any unique email marketing tools your campaign requires.
Get in touch today to discuss taking your email marketing to the next level with customized software recommendations and development.
