How to Outsource Web Design: The Step-by-Step Guidance for Product Founders
Are you finding it difficult to hire quality designers? Is your web design technology obsolete with no budget to buy new?
If yes, then it is time to think differently. These questions elaborate on the scenario of most of the startups these days. So, what’s the situation here?
You should try outsourcing web design work! It can resolve all these worries and can also reduce your website design and development efforts. Moreover, working with an external partner is all the rage these days.
You may be working in a small office in downtown Ontario, while the agency you decide to outsource website design is in a big city far away in Eastern Europe. It is most beneficial for startups who need web designers on a one-time or even continuous basis.
Some may still say, “Why should I outsource website design?” To clear the air, here are a few eye-opening statistics:
- As many as 78% of businesses feel optimistic about outsourcing.
- 24% of businesses believe that outsourcing helped them handle their projects better.
- The global outsourcing market grew to 92.7 billion dollars in 2019.
Let’s move ahead and know more about outsourcing web design work.
Some Quick Benefits of Outsourcing Web Design Work
Outsourcing web design work serves many purposes. Below are some of the reasons an external partner can prove beneficial for your business.
1. Saves Time
Building a web design team takes ample time. Finding an expert willing to work with you is another hurdle. Outsourcing website designing saves time you would otherwise spend hiring and building a good team.
2. Saves Budget
Again, when you decide against hiring, you save money usually spent on recruitment, training, payroll, tools, and software. When you take an outsourcing agency on board, all these expenditures get mitigated.
3. Let You Focus
While you outsource website design work to others, it leaves you with sufficient time to focus on other essential business operations. You can leverage this time to get more clients, marketing, and grow your business.
For instance, Intel, the largest supplier of computer chips worldwide, is in talks with Samsung and TSMC to outsource some of the manufacturing work to the ace chip builders. The decision is expected to help the company improve delays they have suffered for years.
4. Global Access
Irrespective of your location, finding an outsourcing agency that delivers quality web design work within your budget is possible. With digitization, endless opportunities around the world are waiting to be explored.
5. Connects You with Pros
When you outsource your website development and design work to an external team, the latter works under strict deadlines and feels obligated to deliver on time. Moreover, they would help you any time if the need arises.
6. High-Quality Work
75% of users consider design as the credibility factor of a website. Hence, it is a good idea to hire an offshore company since most external partners work dedicatedly to deliver designs without any mistake.
They are aware of the fact that even a single fault can damage the work’s scope and their relationship with the client. This automatically enhances the quality of the work.
7. Access to Cutting Edge Design
External web designers and companies invest in technology to serve their clients with the best in the business. From new methods in designing to new tools and technology, they have it all handy.
By outsourcing your web design, you get access to all of the best tech in the niche.
8. Customer Support
All popular and reputable outsourcing companies for web design and development have a dedicated team for supporting customers. If you choose to outsource web design work to such companies, they will ensure that everything runs swiftly and smoothly.
How to Outsource Website or Web App Design?
Carefully examine your requirements, budget, workforce, and technology. If you lack resources or manpower or are not confident about the quality of the in-house work, outsource web design and development work to an offshore company or agent.
Thereafter, you must seek answers to the vital questions below:
- Where to look for outsourcing?
- How to choose the outsource agent?
Let’s find out the detailed answers to both.
Where to Look for Outsourcing?
Considering the benefits highlighted above, outsourcing website design work may seem like a silver lining. But where would you find the designers? Are the sources trustworthy? What are the parameters for selecting such partners?
These and many more questions may be prodding your mind.
Let’s answer all your questions one-by-one via these methods for outsourcing!
|To outsource your web design work is no easy feat. If you think Google can help, it surely will, but you have to be smart. |
Consider this, the keyword “best web design outsourcing company” has more than 6 million results.
However, there are no filters, and you will have to check each potential company in the search results.
It is suggested that you make a list of keywords on the basis of the skills you require to outsource website design.
This strategy can help you land some of the most relevant results. Shortlist the results and select the most relevant ones using parameters such as online reviews.
|Listings||Another good place to perform your search for an external partner is the listings. |
Clutch is a business listing site that lists 1,50,000 + verified global businesses. You can search as per your requirements. The businesses are categorized based on the services they offer and the countries they are based in.
You can also check other listing sites such as:
Scan these places for required skills.
|Social media||Businesses continually use the “Marketplaces” section of Facebook and Instagram to list their companies and services. |
You can leverage this opportunity and find a suitable partner to outsource web design.
You can also ask for recommendations on other social platforms such as Quora, Linkedin, or Facebook Groups.
|Referrals||Many companies rely on word-of-mouth marketing. Chances are your professional connections or colleagues may either have used or heard about them. |
Talk to them. You may find an appropriate outsourcing partner for your web design work.
However, just be careful. The company may or may not have the expertise you need for the job. What worked for your industry colleague may not work for you. So just wait until you take the final call.
How to Choose the Outsource Agency?
Choosing a software development partner isn’t a walk in the park. The process is overwhelming, and it is natural to feel confused looking at the plethora of options.
First off, you should know your requirements.
- Do you need a brand new website or just a redesign?
- Do you also need a content management system?
- Are you looking to use multimedia?
- What are the kind of images you intend to have: custom, stock, or reusable?
- Any custom features you want, such as custom chats?
- Do you want to use eCommerce platforms?
Once you are clear about the above, use the following information to find an outsourcing partner for web design work.
|1. Define your expectations||For a successful outcome, both parties need to be on the same page. |
|2. Check the expertise and social proofs|| |
|3. Interview with the team|| |
This helps in knowing their expertise.
|4. Do your expectations meet the reality after the interview?||After conducting the interview, you should have answers to all the following: |
The answers to the above should match your expectations for you to take or hold things further.
The summary of the paragraph: outsource web design only after you have amassed sufficient information about the agent or agency.
How Much Does It Cost to Outsource Web Design?
The cost of outsourcing website design involves many factors.
Redesigning a website is cheaper than building a new website. The final cost depends on the amount of content and the complexity of the pages to be designed.
Simultaneously, if you are looking to design a new website with blogging abilities, it will take more time and must be done only by a specialist.
How much does it cost to outsource? What factors influence the cost? Let’s discuss.
What Affects the Cost of Web Design Outsourcing?
Two things affect the cost of outsourcing web design work. Let’s take a quick look at them!
1. The complexity of the business logic of a website
Business logic comprises algorithms and rules that take care of information exchange between the user interface and database.
Take the example of Facebook. It started as a simple website where the users made friends, but now you can have a video chat, watch videos, add stories, sell and even garner work. This enhancement in functionality and features makes the app complex.
Consequently, the cost of maintaining and upkeep the app goes high. This increases the number of roles making the price even higher.
If an app has multiple functions, features, and roles, the cost for app designing, re-designing, or maintaining it will undoubtedly be higher than a simple app. Therefore, consider the entire business logic before outsourcing web design work.
2. Complexity of design
The simpler the design, the simpler is the designing process, and the lesser is the time taken to create it. Simultaneously, the more complicated the invention, the more complex is the designing process, and thereby, more time goes into designing it.
For example, Netflix. The streaming app has a complex structure. Designing an app such as this will consume sufficient time, and any external partner would price you accordingly.
- Custom design
A custom design implies endless options, and these have a direct impact on the cost. Take the example of a custom website with the following specifications:
|Templates||4 (Home, Contact page, landing page, informational page)|
|Forms||3 (Contact form, lead magnet, and exit pop-up)|
To include all the details mentioned above, a designer will take a minimum of 45 hours to complete it with additional 45 hours to develop and 10 hours for testing. The company you outsource the web design process will charge you on an hourly basis.
More the custom aspects, more will be the cost.
- Native design libraries (like Google Material)
The native library uses native code. It is compiled for a particular operating system or a hardware architecture. Building in native libraries requires specialists, and this can impact the overall cost of outsourcing your web design and development work.
Google Material Design is a design language developed by Google to help design teams develop high-end experiences for users.
Apart from the above, region plays an essential role in deciding the cost to outsource web design work. However, it is pertinent to consider specific points before you hire someone working far away. The factors you should consider involves:
- A highly developed IT market
- The education infrastructure
- Communication skills (preferably in your language)
- Lower cost
- Time zone
- Cultural differences (applicable to some businesses only)
Generally, to outsource website design, you may have to pay anywhere between $25/hour for a designer located in Southeast Asia, and it goes up to $100/hour for a US-based specialist.
We have researched the US, Latin America, East Europe, and Asia to find you the best places having the best designers along with the price they quote.
The salaries of the software developers are calculated on the level of expertise, namely:
- Skilled Junior Developer
- Middle-level developer
- Senior-level developer
- Architect developer
Other than that, the skillset of the designers also affects the salary figure.
Cost of Web Design with a US-based Agency [to Compare]
Location: New York, USA
New York boasts some of the best web designers in the US. The average base salary is $74 558/year according to salary.com.
The table below shows the average salary of a web designer in the US skill-wise.
|Designer skills||Average Salary (approx.)|
|User Experience Design||$77, 000|
|User Research||$80, 000|
|User Interface Design||$76, 000|
|Interaction Design||$76, 000|
Based on the spreadsheet data, the average price of the NYC-based web design agency is $40 per hour. Thus, an average 160-hour design would cost $6400.
Cost of Web Design with an Asia-based Agency
Location: Bangalore, India
India is one of the best nations for outsourcing web design work. In this South Asian country, Bangalore, a southern city, leads the pack in providing the highest salaries.
The average base salary for a web designer is $5500/year according to PayScale. The table below shows the average salary of a designer skill-wise.
Average Salary (approx.)
|User Experience Design||$5, 500|
|User Research||$7, 000|
|User Interface Design||$6, 500|
|Interaction Design||$9, 000|
Based on the spreadsheet data, the average price of the Bangalore-based web design agency is $14 per hour. Thus, an average 160-hour design would cost $2250.
However, we should note that working with Asian contractors is often burdened by language barriers and poor quality.
Cost of Web Design with a Latin America-based Agency
Mexico has a global rank of 43 in technology. It is one of the top Latin American countries that is now warming up to software engineering. The average base salary for a web designer in Mexico is $15,000/year according to PayScale.
The table below shows the average salary of web designers skill-wise in the Latin American country.
Average Salary (approx.)
|User Experience Design||$15, 000|
|User Research||$19, 000|
|User Interface Design||$14, 000|
Based on the spreadsheet data, the average price of the Mexico City-based web design agency is $25 per hour. Thus, an average 160-hour design would cost $4000.
Cost of Web Design with an Eastern Europe-based Agency
Lviv, Kyiv, Kharkiv, and Odesa are some of the biggest cities you can consider for outsourcing your web design work in Ukraine. In this East European nation, a web designer can earn an average base salary of approx. $8, 000/year.
The table below shows the average salary of a web designer skill-wise.
Average Salary (approx.)
|User Experience Design||$8, 000|
|User Research||$10, 000|
|User Interface Design||$9, 000|
On average, Ukrainian agencies charge $35 per hour, as provide full-cycle services and a 3 members team for design projects. This team usually includes a project manager, business analyst, and UX/UI designer. Thus, on average a 160-hour project would cost $5600.
Are You Looking for a Reliable Design Partner?
Do you want an outsourcing company or freelancer for your web design work? If yes, then SpdLoad should be your first choice. You may ask why Spdload for outsourcing web design work?
Well, there are many factors that support this:
- When you outsource website design to Spdload, your idea is in safe hands. For this, we sign an NDA with you.
- We have a team of professionals that are well-versed with everything related to web design.
- We have delivered premium quality service to many of our clients.
Here are some great examples of our design work:
- SwiDate: A dating app, 150 hours on UX/UI design
- Dockids: A telemedicine app, 120 hours on UX/UI design
- Click to Ride: A taxi app, 120 hours too on UX/UI design