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Insurtech Ecosystem Overview: What it is and Why You Should Care? 

6 min read

In this article, we’ll discuss the insurance ecosystem, and how to grow your startup with them. Consider it as a guide for product managers, serial entrepreneurs, and startup founders.

We’ll discuss the following here:

  • What is an InsurTech ecosystem?
  • What opportunities exist for startups in the InsurTech ecosystem?
  • How does one leverage the ecosystem to thrive in the industry?
  • And more!

Let’s discuss the points above in detail.

What is an InsurTech Ecosystem?

An InsurTech ecosystem is a concept that’s designed to create a suitable environment for numerous insurance service providers so users can access more robust offerings.

The InsurTech ecosystem from experience has four main attributes. These are:

Attributes Description
Demand Every ecosystem needs to have strong demand from users.

The demand for InsurTech products rose during the pandemic.

And according to Research Dive, it’s expected to have a CAGR of 29.1% from 2021 to 2028.

Talent An ideal InsurTech ecosystem should have robust technical, management, and business teams.

As it stands 44% of global InsurTech companies have between 1-10 employees.

As such most ecosystems in this niche are managed by few, but effective talents.

Capital By capital, we mean resources needed to achieve corporate aims effectively.

Financially,  InsurTech companies raised a total of $19.8 billion in 2021.

Policy For an ecosystem to exist, there should be policies supporting its existence.

In the US InsurTech sectors, for example, policies supporting startups in this niche include the Dodd-frank act, HIPAA, etc.

This picture describes the basic attributes of what the InsurTech ecosystem is all about.

For a better understanding of the ecosystem, we’ll discuss some noteworthy examples.

Three Examples of Ecosystem in Insurance

Ecosystems help introduce business models like API-based insurance and microservices. They’re also vital to helping consumers get personalized insurance services. Let’s discuss three ecosystems in this niche:

Example 1. Ping An Insurance

Ping An Insurance of China is an ideal example of an InsurTech ecosystem. Through Innovation, it sells insurance services, and also provides other ads-on like Good Doctor, a care service.

Another service it offers is Pinganfang, a real estate service, and AutoHome which organizes recreational activities.

Example 2. BNP Paribas Cardif

Cardif insurance is another typical example of an InsurTech ecosystem. The company works primarily in the United Kingdom and the Netherlands, to provide insurance services.

Beyond insurance, they also offer other financial services like real estate credit, personal investment, and other consumer-friendly services.

Example 3. Discovery

A South African insurer named Discovery Insurance offers its consumers an ecosystem that entails life, car, and home coverage, together with medical aid and other financial services.

By creating an ecosystem, discovery noted that its consumer base has gained significantly. For example, its health and wellness program users have 28% fewer hospital stays.

This improved its profit margin. This shows that ecosystems are beneficial to insurance businesses.

The illustration shows key examples of the insurance ecosystem that will help you better understand how the insurance ecosystem works

Let’s discuss more the benefits of the insurance ecosystem.

What Opportunities Does the Insurance Ecosystem Create?

The InsurTech ecosystem opens up a number of opportunities for every business to help make your InsurTech idea stand out.  Below are some benefits:

Unlimited Startup Scaling

The InsurTech market is expected to be worth 114 billion by 2030 as it’s currently growing at 46.1% between 2022 and 2030. This shows that the growth potential is strong, and startups can benefit from this by plugging themselves into or creating an ecosystem.

One startup benefiting from this opportunity is Alipay Insurance. The Insurtech service usage gained over 5 million new users the month it launched the Alipay super app.

Introduction of New Products

One great benefit of InsurTech ecosystems is that they help to introduce new brands of products to an existing customer base. For example, Lemonade Insurance currently helps Uber with its product users’ rental insurance.

This provides Lemonade with a straightforward market for Uber’s 118 million app users.

Creation of New Profit Streams

Ecosystems help to create new profit streams. A study conducted by Sopheon shows that adding more services to an ecosystem adds to your revenue.

For example, Curacel, an AI-powered system for claims processing was able to seamlessly introduce its embedded insurance service to consumers within its ecosystem. Through this, it has been able to raise its revenue by 20%.

Use of Cross Apps Data Exchange

Cross-application data exchange means information transfer between two platforms in the same ecosystem. Since ecosystems have multiple platforms that are accessed via a single one, the host determines what data is shared.

This ensures that all products get the needed data to guarantee personalized features.

For example, information from the Uber app is exchanged with Lemonade insurance, as they work together.

Another example is Lyft. It shares data with GrubHub, the insurance service in its ecosystem. This enables Grubhub users to get personalized insurance services.

Illustration shows the benefits that the insurance ecosystem creates

Let’s discuss ways this can benefit your startup.

How to Leverage the Ecosystem Approach to Build a Startup?

The Insurtech ecosystem offers multiple benefits. It provides startups opportunities to scale their products. Startups can either scale by using their internal resources or leveraging on others. Let’s discuss these points:

Scale Using your InsurTech’s Startup Resources

You can use your startup’s resources to scale your insurance product within an ecosystem. Statistically, this is the preferred method for 77% of organizations.

If you’re interested in using this popular route, ways to do that include

1. Fundraise and Create a New Insurance Product

The demand for InsurTech products is infinite. How? The global InsurTech market is expected to grow at a CAGR of 46.10% from 2021 to 2030. Also, health insurance alone is expected to reach $31 billion by 2030.

By creating an InsurTech product, you stand a chance to benefit from that growth.

On the fundraising side, VCs have shown interest in funding InsurTechsolutions, and statistics are showing that. One such is that the number of InsurTech funding deals increased by 21% from 2021 to 2022.

Also worthy of note is that VCs around the globe raised a total of $10.5 billion within the first 10 months of 2021.

Thus, there’s enough demand for insurance technology, and VCs are ready to back them. A sure way to get started is by creating your own insurance application.

2. Re-use Data within your Reach

A great way to have a leap start is via adopting data from one application within your ecosystem and reusing it in your InsurTech product.

For example: although Gmail was launched in 2008, it had 1.5 billion users in 2009.

This quick growth happened because it shares an ecosystem with Android and Google, enabling it to grow by reusing data from both platforms.

3. Scale your Services

Adding more services to your ecosystem helps you benefit from this approach. For example, a delivery insurance solution in an e-commerce app can significantly increase consumers.

Alipay’s consumer base increased from about 451 million users in 2016 to more than 1.3 billion users in 2020. Simply by scaling their services to include new features and products.

This picture describes the main ways of scaling the insurance ecosystem with its internal resources

All the methods described above can help you scale with your product. An alternative is scaling using solutions developed by other companies. Let’s discuss this.

Scale With a Partner Product

An effective way to accelerate growth is by including third-party solutions. It does this by improving your market credibility.

It’s estimated that over 57% of companies acquire customers via partnership. Another study highlights that nearly half of startups get insights and ideas from third parties.

The statistics above provide proof that partnership is an effective growth strategy. However, it’s important to vet third-party companies and products. Also, watch out for regulatory laws.

Ensure your partnership is complementary. For example, if your startup offers home insurance, then partnering with a mortgage loan provider is great.

Things to Consider Before Choose an InsurTech Partner

Consider the following before you choose a third-party partner:

Attributes  Description
Policy Alignment Insurance is a highly regulated sector. As such, ensure that your complaint team ensures that policies by both partners align.

For example, gambling is illegal in several countries, as such, partnerships between InsurTech and casinos are tricky.

Track record Consider partnering with a reputable startup over one by a less-experienced one.

For example, rather than partner with an unknown digital bank startup.

Consider more reputable neobanks such as revolut and the likes.

This is because a data breach on one solution within an ecosystem can affect others, due to information sharing.

The API tech stack Ensures that API requirements from the third-party solution align with your development team’s coding skills.

For example, you shouldn’t partner with a tech product that requires

API integration in Golang if you lack a developer that can code in the language.

Digital DNA Before you include the product in your ecosystem, first vet its digital DNA.

Check for loopholes within its software architecture.

Also, ensure its codes guarantee a top-notch user experience.

The illustration shows key ways to scale the insurance ecosystem through partner resources

Upon having an overview of the Insurtech ecosystem, you’re probably interested in digging deeper.

Interested In Learning More about InsurTech?

Even with your concise knowledge of the insurance technology ecosystem, it’s not a wrap. Having a stake in an InsurTech company goes beyond having an overview of its intricacies.

You need to create a new product, and with that, you need quality insurance app ideas. For that, read this article on insurance app ideas.

Want to launch an insurance app, but don't have an idea?

Learn more about InsurTech's top app ideas that will take your startup to the next level

Read more

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