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Top 7 Insurtech Growth Trends to Watch Out for in 2023

Maria Shelaieva

Maria Shelaieva


Samuel Iluyemi

Samuel Iluyemi

Content Writer

10 min

In this article, we take note of insurance app trends. Think of it as a guide for startup founders, insurance executives, serial entrepreneurs, or product managers.

We’ll discuss the following here:

  • Current trends in InsurTech,
  • InsurTech trends for the future,
  • Statistics depicting InsurTech growth,
  • And more!

Let’s begin the discussion with some popular InsurTech trends of 2023.

What are Trends to Consider Before Launching Your Product?

What trends should aspiring entrepreneurs look out for? How can new insurance products address these trends? Let’s first discuss these points before considering future insurance trends.

Current trends in the insurance industry are:

  • Remote operations;
  • Cashless environment;
  • Covid-19-related challenges.

Below is a detailed exposé on the above checklist.

Current Trend 1. Remote Accessibility

This trend is an arrangement where workers don’t have to be present within the company.

A report says 25% of InsurTech and fintech startups have remote workers. And since over 75% of workers say they prefer teleworking. Experts say the trend will continue.

Insights Description
Benefits to Startups This trend has created lots of opportunities that are beneficial to startups.

Some potential benefits it can offer your startup include:

  • Lower equipment costs. It gets rid of expenses like the cost of office maintenance.
  • Access to more experts. Remote work offers businesses access to more professionals. Meaning that they can now hire outside their country.
  • Healthier workforce. Experts believe that about 60% of workers have better mental health working from home. This will in turn improve their productivity and business efficiency.
How to leverage this trend You can leverage this trend by:

This picture describes the main points of one of the InsurTech trends defining remote access

Beyond remote work, another popular trend is contactless payments. Let’s discuss this.

Current Trend 2. Contactless Payment

Contactless payment encompasses all payments done without using physical cash. Once the pandemic hit, online payment improved by 30%. According to Ey, over 32% of policyholders currently pay their home insurance online.

This is a sharp increase from 20% that expressed willingness to pay online.

Insights Description
Benefits to Startups This trend offers startups the following benefit:

  • Adds convenience to regular payments. Most insurance services expect consumers to pay monthly premiums. With contactless payment, insurers can schedule premiums via in-app transfer.
  • It facilitates low-balance purchases. For microinsurance premiums with low-amount purchases, contactless payments make it easy to pay. Credit cards allow payment even with no money in the customer’s bank account.
  • Influences impulse buyers. A recent survey shows that contactless payment has raised impulsive purchases in Americans.
How to leverage the trend Your insurance startup can leverage this trend by:

  • Offering a full range of modern payment options;
  • Offering buy-now-pay-later insurance pricing option;
  • Integrating a full-stack in-bound out-bound payment solution.
Illustration shows the main points of the next InsurTech trend describing contactless payment

Other than payment mode, another present trend to watch out for is legal challenges posed by Covid-19.

Current Trend 3. Covid-19 Legal Challenges

Disruptions in the supply chain due to the pandemic exposed businesses to lawsuits. According to Natlaw, consumers filed over 3000 lawsuits related to Covid-19 between March 2020 and September 2021.

This has, in turn, created an increase in demand for insurance services offering coverage from legal class actions.

Insights Description
Benefits to Startups This trend brought about the following pros to InsurTech startups:

  • A surge in liability rates. Risks attached to lawsuits from the Covid-19 pandemic have led to many insurers hiking their premiums. This, in turn, has led to an increase in revenue for many InsurTech companies. Business Insurance notes that the liability rate on some risky assets increased by about 100% in the same period.
  • High demand for insurance coverages. Businesses are purchasing insurance policies that can reduce the risk of paying judgment debts, and other out-of-pocket costs emanating from Covid-19-inspired lawsuits.
How to leverage the trend
  • Create user-oriented InsurTech products;
  • Build a reward-based liability insurance policy;
  • Offer covid-19 friendly adds-on services within your product’s ecosystem;
  • Offer on-demand insurance services.
The illustration shows the main points of the third InsurTech trend, which means Covid-19 legal issues

You’re now abreast with current insurance technology trends that have been making waves in recent years.

Let’s discuss some future trends to be aware of.

What Are the 7 Future Trends in InsurTech

The InsurTech space is evolving, thanks to the rapid formation of new technologies. This creates an ever-dynamic trend for both business and technical growth.

Here’s a checklist of trends that will shape the future of InsurTech:

  • Increase in customer-centrism,
  • Usage of embedded insurance,
  • Increased use of AI, IoT, and ML,
  • Adoption of distributed data aggregators,
  • Increase in the use of autopilots,
  • Increased adoption of distributed ledger,
  • Rise of distribution-based discounts.

Let’s clarify what each of the points above means.

InsurTech Rising Trend 1. Customer-centric Approach

The growing demand for better customer experience has led to the rise of on-demand insurance services.

Statistics suggest that over 30% of policyholders believe that insurance firms aren’t doing enough in this aspect. Also, more than 86% of customers have abandoned a service due to two bad experiences.

This growing demand creates the need for the following :

Opportunities Created Description
Usage-based insurance The demand for personalized insurance offerings is creating a rise for usage-based insurance as a primary business model.

In a 190-page report by MarketsAndMarkets, the usage-based insurance market will increase from $19.6 billion in value in 2021, to $66.8 billion in 2026.

Analytics-based Marketing Tactics Insurance with powerful data analytics can offer more personalized services than competitors.

Earnix predicts that analytics-based personalized offerings can improve insurance broker channels by 60%.

It also improves consumer-base engagement by 89% and increases revenue by 60%.

User-oriented InsurTech platforms Since 45-62% of insurance users buy and pay premiums via a mobile app, owning an app is a no-brainer.

What’s also important is guaranteeing top-notch user-friendliness. This is of great importance as reports suggest that 74% of users will return to an app that’s mobile friendly.

Here are some tips for adopting this trend in your InsurTech business model:

  • Offer on-demand insurance services,
  • Offer rewards for risk aversion,
  • Offer self-personalized insurance policies,
  • Use modern data gathering and analytics software,
  • Hire experienced app UI/UX designers.
The illustration shows the trend of InsurTech defining the future of industry, which means a customer-centric approach

Embedded insurance is another model that’s expected to dominate the market space. Let’s provide you with information on this.

InsurTech Rising Trend 2. Rise of Embedded Insurance

Embedded insurance is the act of selling personalized insurance to potential policyholders at a point of need.

For example, selling auto insurance to vehicle buyers at the point of sale. The embedded insurance market will be worth $3 trillion in 2030.

Noteworthy companies currently championing the rise of this business model in the InsurTech space are: Oyster, Slice, and Trover from the US. Inshur and bSurance in Europe are also doing the same.

Today, these types of firms only make up 1% of total InsurTech.

This rising trend results in the following:

Opportunities created Description
Hassles Insurance Sales Insurance processes are a hassle. From application filing to claim verification processes.

Embedded finance will change this as insurers offer this coverage after the insured has submitted many details.

Also, there’s streamlined claim processing, since there’s no need to prove purchases.

Personalized Policy Plans By utilizing data from third-party sales companies, coverage providers can offer more real-time personalized cover.
Lower Customer Acquisition Cost Most insurance companies spend over 20% of their revenue on advertisements.

But, with embedded insurance, the cost of acquiring new customers will reduce, as startups only have to have to approach businesses for partnership.

Here are some helpful tips for startups that want to key into this trend:

  • Build resilient backend APIs,
  • Offer add-on insurance policies,
  • Add embedded insurance links on popular eCommerce sites. e.g., Amazon,
  • List offerings on high-traffic platforms.
This picture describes the key points of one of InsurTech's growth trends, meaning embedded insurance

Digitalization of the insurance sector will improve due to the rise of AI, IoT, and ML. Let’s discuss what the trend entails.

InsurTech Rising Trend 3. Rise of AI, ML, and IoT

AI, ML, and IoT are influencing how InsurTechs access and value risk. Their rise is due to the failure of traditional insurance techniques, and the discovery of big data.

The first introduction of AI to insurance was to detect insurance fraud and prevent human error in financial transactions. Beyond that, insurers now use it for insurance marketing, distribution, risk modeling, and insurance underwriting.

Its usage in the Insurance sector will rise as time goes by. According to McKinsey, insurers will automate 55% of major insurance functions within the next decade.

This phenomenon will bring the following opportunities to InsurTech:

Opportunities Description
Usage-based Insurance. Although this is currently in trend, experts expect demand, and supply to increase over the next decade. This is due to AI’s ability to provide information on specific users.

The Internet of Things has made this personalized offering more conceivable since it gets data from wearables and items using sensors. Geospatial information from satellites also aids usage-based insurance.

Quicker and More Effective Claims Processing McKinsey believes that claims processing will remain a primary function of carriers by 2030. But, automation powered by Machine Learning will replace over 50% of these activities. Advanced algorithms will handle claim routing, and insurance processing, increasing accuracy and efficiency.

Here are some tips that can help you adopt these technologies:

  • Capture the right metrics for each customer,
  • Test each machine learning adoption and make requisite changes,
  • For third-party AI and data capture services, outsource from reputable companies,
  • Use in-app chatbots,
  • Investigate every data anomaly, and watch out for loopholes.
Illustration shows the benefits of the InsurTech trend meaning the growth of AI, ML and IoTost

InsurTech Rising Trend 4. Distributed Data Collection

Distributed data sits all around waiting. With the right AI algorithm and analytic tool, you can extract information from them.

Artificial intelligence technology now allows InsurTech platforms to extract old and new distributed data. Insights from past occurrences help to understand underlying reasons and claims.

It also helps to model increasing or decreasing risks assists to set industry benchmarks and adds more value chain to current business models.

The benefits of distributed data collection in the Insurance sector are:

Opportunities Description
Discovery of New Business Models Distributed data collections help insurance firms identify information outside their traditional scope of analysis, thereby creating the potential for new business models.
Redesigning Policy Offerings Insurers use distributed data to predict the risk patterns of entities within a small geographical environment and provide personalized policies.

For example, Climate Corporation collects and analyzes distributed data on soil characteristics and weather patterns for crop insurance.

Thinking of how to adopt this trend in your platform? Then consider doing the following:

  • Use Google data analytics or other reputable tools,
  • Have diverse points of collecting data,
  • Integrate social media data collection and analysis tracker,
  • Use a high-quality data extraction system.
The illustration explains the key features of distributed data collection, one of InsurTech's growth trends.

InsurTech Rising Trend 5. Increased Use of Drones and Autopilot

17% of drone usage in the United States is channeled at insurance inspection. This number will rise.

Experts believe that a 10% increase in drone usage by insurance companies can help the industry prevent about $32 billion in losses due to quicker fraud detection.

Drones and other unmanned aerial vehicles help to gather data, access damage and understand insurance risks. An example of an insurance company using this technology is Farmers Insurance.

This rising trend is bound to bring the following opportunities to InsurTech:

Opportunities Description
Increased evaluation time Drones and Auto-pilot reduce inspection time to mere hours from days or weeks. When coupled with advanced AI technologies, they can calculate damages.
Evidence Gathering for Adjudication. Since drones record and process information live, they can help provide evidence to support the insurer in cases of adjudication. Time-stamped proofs lead to quicker resolutions and settlements.

Here are some tips for leveraging on this technology:

  • Buy drones with the right specifications: Vertical Take-off and Landing, elevation maps, HD cameras, and infrared capabilities.
  • Deploy drones before and after natural disasters in high-risk areas.
This picture describes the potential for greater use of drones and autopilot, which is a major InsurTech trend

One such business model that’ll influence InsurTech is a behavior-based discount. Let’s discuss this.

InsurTech trend 6. Rise of behavior-based discounts

Behavior-based discounts provide rewards to policyholders that avoid risky behaviors. For example, QBE launched a product called Insurance Box that uses telematics to issue a DriveScore. The safer you drive, the higher your score, and the lower your premium. Individuals that drive in less congested areas and less distance also get lower premiums.

Another example of an insurance company doing this is Vitality Health. They use connected devices, AI, and ML to track policyholders’ exercise and eating habits for risk assessment.

The more healthy your lifestyle, the lesser your premium. According to Forbes, the number of drivers getting telematics offers for behavior-based discounts increased from 32% in November 2021, to 40% in March 2023.

Here are some potential opportunities that this trend will create:

Opportunities Description
Better risk aversion among users This business model centers around improving healthy living amongst policy hold.

As such, it provides the right incentive for consumers to behave right, thereby, reducing claim payment for insured incidences.

Easy investigation It’s easier to investigate incidents when there are enough data capturing technologies in the environment.

In the case of car accidents, telematics information from the driving behavior tracker can provide hints on speed, acceleration, and brake intensity.

Here are some to adopt this trend:

  • Identify the relevant data you need,
  • Collect telematics data from GPS, Cellular,
  • Use IoT, AI, and ML to collect and analyze data,
  • Partner with third-party AI providers if you lack an in-house technical team.
This picture describes the benefits of the InsurTech trend, meaning an increase in behavioral discounts

Another trend that’ll shape insurance in the future is blockchain technology. Let’s discuss this.

InsurTech Trend 7. Increased Use of Blockchain Technology

The use of big data by Insurance technology companies makes it important to transfer sensitive information to stakeholders in a secure way.

Blockchain technology helps to secure data management from one point to the other without a security breach. Through its Decentralized Autonomous Organizations, blockchain can aid policy management in insurance. It can also complement cybersecurity strategies.

Its increasing use of blockchain in the insurance sector is inevitable.

For example, experts value the blockchain in the insurance market at $64.5 million in 2018 and will hit $1.3 billion by 2023, representing a CAGR of 84.9%.

This growth has fueled many opportunities, including:

Opportunities Description
Automated Transaction Execution. Blockchain’s smart contract automates contract execution. For insurance, it can help automate claim payments without any margin of error. This is comm in life insurance.
Fraud Detection. Fake claims are a primary challenge for insurance firms. For example, healthcare insurance fraud alone costs Americans over $50 billion yearly. But with blockchain technology, Insurers can verify the authenticity of a claim.

Here are some tips to keying into this trend:

  • Accept cryptocurrency payments,
  • Use smart contract transactions,
  • Use decentralized systems to manage the financial transaction,
  • Secure in-app financial services with the decentralized ledger,
  • Attach proof-of-work verifier to claims processes.
This picture describes the benefits and tips in using the final InsurTech trend, meaning greater use of blockchain technology

Now that you’ve learned a lot of Insurance tech trends that’ll shape the future, there’s more.

Interested in Learning More about InsurTech?

Reading this article on InsurTech trends shows that you desire an insurance product.

But, owning an InsurTech platform is not an easy task. It’s important first to have in-depth knowledge of how to create an insurance app.



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