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GetReinvented

GetReinvented is an online fitness platform designed to provide the maximum value for athletes.

Do sports anywhere, anytime with recorded training or real-time video streams.

Set up your own goals and improve performance in a gamified experience.

Initial request

A well-known fitness trainer contacted us. She trained in large American corporations.

But with the growing volume of work and tasks, she decided to scale the business.

And build her own online fitness startup.

Our customer was looking for reliable technical partners who would build a valuable and profitable product.

Project key factors

  • Single founder, without a technical background
  • Startup from scratch
  • Web and mobile apps for 2 roles: trainer and athlete
  • USA

Project scope of work

STAFF:
  • 2 Backend
  • 1 Frontend
  • 1 Mobile
  • 1 Project manager
  • 1 HTML Coder
  • 1 QA
1200 development hours

Discovery

At this stage, we analysed the market landscape, target audience and competitors.

This data helped to confirm the market potential of the idea and create a list of core features for an MVP.

Key delivery:

  • presentation of in-depth analysis of a product potential
  • Software Requirements Specifications

Development

At this stage, we developed the platform and app according to planned sprints.

Key delivery:

  • Each sprint was finished in deadline
  • A custom integration with CRM
  • A complex integration of payment gateway

Sitemap

Get.Reinvented
01
Homepage
Login
sign up
order now
02
Join club
Nutrition Plan
Support Group
03
Shop
Get.Reinvented Combo
Get.Reinvented
Get.Reinvented Trainings
Get.Reinvented Gift Certificate
04
blog
Nutrition
Fitness
lifestyle
05
my account
Get.Reinvented trainings
Eat.Reinvented Meal plan
Instructions
settings
purchases
subscriptions
06
Meet katia
07
reinvention stories
08
contact
09
Video
sitemap

Key solutions

1. Implementation of real time video streaming.

Challenge: to connect video streaming protocol to deliver content in best quality with minimum buffering.

What we did:

  • - implement MPEG - DASH protocol, because it has a high adoption rate and use standard web services
  • - connect Amazon CloudFront as CDN, a Content Delivery Network

2. Implementation of video on demand.

What we did: connected AWS as cloud storage because of its reliability and scalability

3. Integration of payment gateway.

What we did: connect PayPal and BrainTree

4. Gamification UX.

Challenge: create gamified goal setting and program progress.

What we did:

  • - conduct a customer research
  • - implement achievement system
  • - A/B test gamification on different cohorts of users
gamification UX

5. Full automation of work with the client.

What we did:

  • - create a custom integration with CRM
  • - setting up on-page triggers for different lead magnets
  • - create an automated email marketing funnel
user scenario user scenario

Customer feedback

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